zepto
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
The company has reported that revenue more than doubled during the last financial year
e4m Desk Jun 10, 2026 10:40 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Brij Pahwa May 19, 2026 5:08 PM
Data from Media Pro Research underlines the trend. Circulation revs have declined steadily—from ₹81.7 billion in 2023 to ₹80.1 billion in 2025—wiping out nearly ₹1 billion in just two years
Imran Fazal Apr 20, 2026 9:41 AM
Swiggy, Zomato, Zepto riders recreate classic Power Ranger poses, catching brands’ attention
Guest Column: Vinay Dhanani, President, Zepto, writes on how the AI Summit was a quieter demonstration of AI in action
e4m Staff Mar 4, 2026 11:44 AM
Arijit emphasized he will honour pending commitments, and plans to focus on independent work, composing, and reconnecting with Indian classical traditions for fresh inspiration from emerging artists
Vaishnavi Deshpande Jan 28, 2026 3:01 PM
Creator Sahil Makhija has posted a video highlighting product quality issues in fast delivery, which has garnered attention
Vaishnavi Deshpande Jan 23, 2026 4:18 PM
The series will be available in India, Pakistan, Bangladesh, Bhutan, Nepal, and Sri Lanka
e4m Staff Jan 21, 2026 11:25 AM
Brands are experimenting with text-led, status-style posts and humour-driven formats, tapping everyday digital behaviours and shared experiences to engage audiences
Vaishnavi Deshpande Jan 7, 2026 5:01 PM
Chandan Mendiratta, Chief Brand Officer at Zepto, speaks to e4m on greenlighting ideas that would typically struggle to pass conventional brand filters, his take on marketing measurement and more
Chehneet Kaur Dec 23, 2025 12:31 PM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
Prior to this, Navdeep Sachdeva was with PhonePe as Group Head - Strategic Sourcing
e4m Desk Dec 18, 2025 10:47 AM
As per industry estimates, Blinkit, Zepto and Swiggy Instamart are collectively generating ₹3,000–3,500 cr in ad revenues; D2C, FMCG brands have upped ad spends from 5 to 15–20% in just a year
Shantanu David Oct 14, 2025 8:49 AM
As Q-comm players eye Tier-2 and Tier-3 cities, marketers say the real challenge may not be demand — but how brands communicate, build trust and measure impact in these markets
Pooja Yadav Oct 13, 2025 8:54 AM
This sonic trigger aims to re-establish Complan’s presence in the fast, functional landscape of Q-commerce
e4m Staff Sep 10, 2025 7:09 PM
Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
Anuja Jain Sep 10, 2025 9:21 AM
August campaigns proved OOH is more than visibility. Here’s a look at the standout campaigns from the month
Chehneet Kaur Sep 3, 2025 8:28 AM
The sequential outdoor campaign has been executed at Noida Sector 52 Metro Station
e4m Staff Aug 26, 2025 4:50 PM
The partnership leverages Criteo’s advanced Retail Media Offsite platform and will enhance Zepto’s advertising capabilities beyond its own app and website
e4m Staff Aug 22, 2025 11:10 AM
Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases
e4m Staff Aug 18, 2025 8:46 AM
The offering represents the company's first significant foray outside of its primary food delivery business
Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn profile
Soumya Gawri Jul 25, 2025 9:20 AM
With upwards of 600 million online shoppers and doorstep deliveries now a daily ritual, packaging has transformed from passive wrapper to active media real estate
Shantanu David Jul 14, 2025 8:52 AM
The funding is reportedly taking place at post-money valuation of $7 billion
These billboards have been strategically placed in high-traffic areas, garnering passengers’ attention
e4m Staff Jun 19, 2025 6:05 PM
Rachit Ranjan joins Zepto with over 15 years of experience across public policy, government advisory, legal and regulatory affairs
e4m Staff May 19, 2025 1:02 PM
The tool also features ZeptoGPT, an AI-powered assistant that allows brands to explore and analyse data using natural language prompts
e4m Staff May 15, 2025 6:33 PM
Quick comm brands have been pushing the envelope with quirky marketing that is bound to stay top-of-mind for young, digital-first consumers
Soumya Gawri May 5, 2025 9:31 AM
The current board includes Zepto Co-Founders Aadit Palicha and Kaivalya Vohra, Anu Hariharan, the Founder of Avra, and Suvir Sujan Co-Founder of Nexus Venture Partners.
With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help of behavioral and transactional data
Shantanu David Apr 9, 2025 9:09 AM
Currently leading brand and cultural initiatives at Zepto, Mendiratta has played a crucial role in shaping the company’s identity in the competitive quick-commerce industry
e4m Staff Mar 22, 2025 5:09 PM
Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry with their highly targeted ad solutions
Sunidhi Vijay Mar 13, 2025 2:48 PM
With increasing competition from instant delivery services such as Zepto Café and Blinkit Bistro, the question arises—can the café experience be replicated at home?
Soumya Gawri Mar 11, 2025 12:32 PM
The ads have been crafted and conceptualised internally by Zepto and produced in collaboration with Third Floor Films
e4m Staff Mar 10, 2025 1:27 PM
The campaign emphasises the importance of daily sun protection while highlighting the convenience of ordering sunscreen instantly via Zepto
e4m Staff Feb 27, 2025 6:09 PM
The brand has come up with a campaign about customers having the convenience of purchasing a Skoda car and getting it delivered directly to their doorstep
e4m Staff Feb 5, 2025 11:51 AM
Swiggy Dineout, Myntra, and Country Delight also performed well in their respective niches
e4m Staff Jan 28, 2025 6:11 PM
The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out for engagement
Shalinee Mishra & Sunidhi Vijay Jan 16, 2025 9:04 AM