Bold Care, Zepto & Shaadi.com’s witty OOH banter grabs eyeballs
The sequential outdoor campaign has been executed at Noida Sector 52 Metro Station
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Published: Aug 26, 2025 4:50 PM | 1 min read
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In a fun and creative marketing move, Bold Care, Zepto, and Shaadi.com have come together for a sequential outdoor campaign at Noida Sector 52 Metro Station, sparking conversations around modern relationships and intimacy.
The campaign showcases three billboards placed next to each other, each with a short, relatable message. Zepto sets the tone with “tum, mai aur do cup chai – sukoon wala pyaar.” Then, Shaadi.com follows with “tum aur mai – forever wala pyaar.” Bold Care wraps it up with “bas mai – pleasure wala pyaar.” Together, these messages tell a clever story that moves from companionship to commitment and finally, to intimacy.
Speaking about the campaign, Rajat Jadhav, Co-Founder and CEO of Bold Care, said, “At Bold Care, we’ve always believed humor is the best way to start conversations about intimacy and wellness. Working with Zepto and Shaadi.com helped us take a new, playful approach to how people see relationships. It’s fun, relatable, and keeps the conversation around sexual health going in a positive way.”
By combining humor with strategy, the campaign entertains daily commuters and shows how creative out-of-home advertising can spark important cultural discussions while making a lasting impact.
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