Shoppers Stop launches Durga Pujo campaign TVC ‘Pujor Prothom Stop’

Shoppers Stop has launched the TVC of its Durga Pujo campaign ‘Pujor Prothom Stop’. The launch took place at the Shoppers Stop store in South City Mall, Kolkata, during an exclusive in-store event featuring actors Debchandrima Singha Roy and Gaurav Chakraborty.

Pujo 2025 TVC is a heartfelt film capturing the essence of “Pujor Prothom Stop.” The story follows a young couple experiencing their first Durga Pujo together, where the joy of gifting, the excitement of dressing up, and the warmth of togetherness come alive. Rooted deeply in the spirit of Pujo, the film reflects how every celebration begins at Shoppers Stop, whether it’s choosing the perfect ensemble, finding thoughtful gifts, or embracing festive rituals with loved ones. With premium collections across fashion, beauty, and gifting, the campaign beautifully mirrors the emotions that make Pujo more than a festival, it’s a season of love, elegance, and memories that last forever.

Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop, said, “Durga Pujo is a festival that brings families together in celebration, tradition, and joy. With Pujor Prothom Stop, we celebrate this spirit by being the first destination for every festive need - from apparel, handbags, fragrances, and beauty to watches, sunglasses and thoughtful gifts of love or that make loved ones feel truly special. With the launch of our new TVC, premium festive ranges, and engaging in-store experiences, we are going beyond shopping to help our customers create unforgettable Pujo memories. This Pujo, there are more reasons than ever to make Shoppers Stop your Pujor Prothom Stop. From a specially curated festive collection to festive value with an e-gift voucher of ₹5,000 on shopping of ₹60,000, and an exclusive Tommy Hilfiger luggage offer the season is full of ways to celebrate in style. And for those who wish to gift from the heart, Shoppers Stop Gift Cards make it effortless to share love this Pujo.”