A live storytelling session to be hosted on social media to educate kids about precautions to be taken and how to understand its symptoms

exchange4media Staff Apr 8, 2020 12:00 AM

The creative salutes frontline professionals risking their lives to protect the citizens

exchange4media Staff Mar 24, 2020 1:30 PM

Prior to this, Mohta was Corporate Communications and CSR Lead at Shoppers Stop

Ruhail Amin Feb 13, 2020 8:53 AM

We take a stock of some of the innovative campaigns that brands have come up with for this Raksha Bandhan

exchange4media Staff Aug 14, 2019 7:26 AM

The campaign uses everyday interactions and moments to celebrate National Lipstick Day

exchange4media Staff Jul 29, 2019 12:49 PM

The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film

exchange4media Staff May 18, 2019 4:05 PM

The brand is paying tributes to all mothers with a new film that encourages customers to spread the love this Mother’s Day by recycling their mother’s saree

exchange4media Staff May 11, 2019 4:04 PM

Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.

Dolly Mahayan Nov 6, 2018 8:41 AM

Talreja, Customer Care Associate, Chief of Marketing & Customer Officer of Shoppers Stop Limited on how the brand’s strengths lie in being a formidable retail player with solid partner relationships and a strong customer base

exchange4media Staff Sep 25, 2018 8:56 AM

Currently based in Mumbai, Talreja has vast experience working in the retail and fashion industry

exchange4media Staff Jul 31, 2018 8:56 AM

The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.

exchange4media Staff Jun 28, 2018 5:00 PM

The digital film for the campaign has been produced and directed by Mirum and the ad creatives have been created by Contract Advertising

exchange4media Staff Jun 4, 2018 1:51 PM

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

exchange4media Staff Nov 22, 2017 8:00 AM

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

Akshata R Murthy Oct 11, 2017 8:40 AM

The multi-agency pitch saw participation from all the major agencies

Priyanka Mehra Jun 30, 2017 8:45 AM

Shoppers Stop, today, announced the appointment of Debasish Gupta as Customer Care Associate & Head – Marketing, Loyalty & Analytics effective immediately

exchange4media Staff Mar 11, 2016 12:02 PM

Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital agency, going after the right clients and setting the pace for future growth

Priyanka Mehra Nov 27, 2014 9:25 AM

The campaign is executed by Aurora Comms in retail chains such as Central store and Shoppers Stop

exchange4media Staff Jan 14, 2013 7:32 PM

Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk

Priyanka Nair Dec 13, 2012 7:55 PM

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff Nov 27, 2012 6:22 PM