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The 'Nayi Diwali Nayi Soch' campaign focuses on how Indian families have become more progressive today in their gifting choices

exchange4media Staff Sep 30, 2022 8:46 AM


The film showcases the actor surprising her family at home during the festivities

exchange4media Staff Sep 25, 2022 6:00 PM

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The campaign driven by real-life situations shows the modern take on fathers

exchange4media Staff Jun 13, 2022 4:03 PM


The move highlights Shoppers Stop’s increasing focus on private brands, the company said

exchange4media Staff May 9, 2022 3:08 PM

Shwetal Basu?blur=25

Basu has a strong experience of nearly 2 decades in customer behavior, marketing, and communications

exchange4media Staff Nov 9, 2021 12:51 PM

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Titled ‘Ami Alo’ or ‘I Am The Light’, the campaign will be led by television

exchange4media Staff Oct 3, 2020 9:13 AM

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As part of the campaign, customers can win discounts and e-vouchers

exchange4media Staff May 19, 2020 12:22 PM

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Through this campaign, the brand revisits all the virtues our mother taught us

exchange4media Staff May 10, 2020 10:00 AM

e-Conclave 2020?blur=25

In three e4m webinar sessions, industry experts will share their thoughts on the revival of their respective industries and how they have streamlined the functionalities of the COVID-19 lockdown

exchange4media Staff May 6, 2020 8:49 AM


A live storytelling session to be hosted on social media to educate kids about precautions to be taken and how to understand its symptoms

exchange4media Staff Apr 8, 2020 12:00 AM

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The creative salutes frontline professionals risking their lives to protect the citizens

exchange4media Staff Mar 24, 2020 1:30 PM

Archana Mohta?blur=25

Prior to this, Mohta was Corporate Communications and CSR Lead at Shoppers Stop

Ruhail Amin Feb 13, 2020 8:53 AM

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We take a stock of some of the innovative campaigns that brands have come up with for this Raksha Bandhan

exchange4media Staff Aug 14, 2019 7:26 AM


The campaign uses everyday interactions and moments to celebrate National Lipstick Day

exchange4media Staff Jul 29, 2019 12:49 PM


Contract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have led to a loss of Rs 7 crore

Neeta Nair Jun 14, 2019 8:09 AM

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The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film

exchange4media Staff May 18, 2019 4:05 PM


The brand is paying tributes to all mothers with a new film that encourages customers to spread the love this Mother’s Day by recycling their mother’s saree

exchange4media Staff May 11, 2019 4:04 PM