Titled ‘Ami Alo’ or ‘I Am The Light’, the campaign will be led by television

exchange4media Staff Oct 3, 2020 9:13 AM

As part of the campaign, customers can win discounts and e-vouchers

exchange4media Staff May 19, 2020 12:22 PM

Through this campaign, the brand revisits all the virtues our mother taught us

exchange4media Staff May 10, 2020 10:00 AM

In three e4m webinar sessions, industry experts will share their thoughts on the revival of their respective industries and how they have streamlined the functionalities of the COVID-19 lockdown

exchange4media Staff May 6, 2020 8:49 AM

A live storytelling session to be hosted on social media to educate kids about precautions to be taken and how to understand its symptoms

exchange4media Staff Apr 8, 2020 12:00 AM

The creative salutes frontline professionals risking their lives to protect the citizens

exchange4media Staff Mar 24, 2020 1:30 PM

Prior to this, Mohta was Corporate Communications and CSR Lead at Shoppers Stop

Ruhail Amin Feb 13, 2020 8:53 AM

We take a stock of some of the innovative campaigns that brands have come up with for this Raksha Bandhan

exchange4media Staff Aug 14, 2019 7:26 AM

The campaign uses everyday interactions and moments to celebrate National Lipstick Day

exchange4media Staff Jul 29, 2019 12:49 PM

The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film

exchange4media Staff May 18, 2019 4:05 PM

The brand is paying tributes to all mothers with a new film that encourages customers to spread the love this Mother’s Day by recycling their mother’s saree

exchange4media Staff May 11, 2019 4:04 PM

Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.

Dolly Mahayan Nov 6, 2018 8:41 AM

Talreja, Customer Care Associate, Chief of Marketing & Customer Officer of Shoppers Stop Limited on how the brand’s strengths lie in being a formidable retail player with solid partner relationships and a strong customer base

exchange4media Staff Sep 25, 2018 8:56 AM

Currently based in Mumbai, Talreja has vast experience working in the retail and fashion industry

exchange4media Staff Jul 31, 2018 8:56 AM

The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.

exchange4media Staff Jun 28, 2018 5:00 PM

The digital film for the campaign has been produced and directed by Mirum and the ad creatives have been created by Contract Advertising

exchange4media Staff Jun 4, 2018 1:51 PM

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

exchange4media Staff Nov 22, 2017 8:00 AM

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

Akshata R Murthy Oct 11, 2017 8:40 AM

The multi-agency pitch saw participation from all the major agencies

Priyanka Mehra Jun 30, 2017 8:45 AM

Shoppers Stop, today, announced the appointment of Debasish Gupta as Customer Care Associate & Head – Marketing, Loyalty & Analytics effective immediately

exchange4media Staff Mar 11, 2016 12:02 PM