Raksha Bandhan?blur=25

We take a stock of some of the innovative campaigns that brands have come up with for this Raksha Bandhan

exchange4media Staff Aug 14, 2019 7:26 AM


The campaign uses everyday interactions and moments to celebrate National Lipstick Day

exchange4media Staff Jul 29, 2019 12:49 PM

Shoppers Stop?blur=25

The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film

exchange4media Staff May 18, 2019 4:05 PM


The brand is paying tributes to all mothers with a new film that encourages customers to spread the love this Mother’s Day by recycling their mother’s saree

exchange4media Staff May 11, 2019 4:04 PM


Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.

Dolly Mahayan Nov 6, 2018 8:41 AM


Talreja, Customer Care Associate, Chief of Marketing & Customer Officer of Shoppers Stop Limited on how the brand’s strengths lie in being a formidable retail player with solid partner relationships and a strong customer base

exchange4media Staff Sep 25, 2018 8:56 AM

Uma Talreja?blur=25

Currently based in Mumbai, Talreja has vast experience working in the retail and fashion industry

exchange4media Staff Jul 31, 2018 8:56 AM


The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.

exchange4media Staff Jun 28, 2018 5:00 PM


The digital film for the campaign has been produced and directed by Mirum and the ad creatives have been created by Contract Advertising

exchange4media Staff Jun 4, 2018 1:51 PM


Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

exchange4media Staff Nov 22, 2017 8:00 AM

Alcis logo?blur=25

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

Akshata R Murthy Oct 11, 2017 8:40 AM


The multi-agency pitch saw participation from all the major agencies

Priyanka Mehra Jun 30, 2017 8:45 AM

Shoppers Stop appoints Debasish Gupta to head marketing function?blur=25

Shoppers Stop, today, announced the appointment of Debasish Gupta as Customer Care Associate & Head – Marketing, Loyalty & Analytics effective immediately

exchange4media Staff Mar 11, 2016 12:02 PM

We have gone back to the momentum of saying 'win win win': Rana Barua?blur=25

Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital agency, going after the right clients and setting the pace for future growth

Priyanka Mehra Nov 27, 2014 9:25 AM

In-store branding for Dove’s deo range?blur=25

The campaign is executed by Aurora Comms in retail chains such as Central store and Shoppers Stop

exchange4media Staff Jan 14, 2013 7:32 PM

Billboard of the week: Shoppers Stop’s XL display?blur=25

Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk

Priyanka Nair Dec 13, 2012 7:55 PM

Use personalisation to drive sales: Shashi Sinha?blur=25

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff Nov 27, 2012 6:22 PM

Shoppers Stop taps consumers on the move with in-cab advtg?blur=25

Shoppers Stop has partnered with En Route Media for its in-cab interactive TV network Flo; presents discount offer for EasyCabs passengers watching Flo

exchange4media Staff Nov 23, 2012 6:43 PM

Advertising with the stars: A look at fashion biz?blur=25

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

exchange4media Staff Aug 20, 2012 8:03 PM

Pitch Exclusive: Organised retail turns to Bharat?blur=25

While retail majors like Big Bazaar, Shoppers Stop, Westside, are touching new levels and scripting successes in metros and urban markets, organised retail is also emerging as new fancy in rural India. A look at how some of the big organised players are tapping on the emerging retail opportunities in rural markets.

Ashish Jha Aug 19, 2011 8:58 AM