The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film

exchange4media Staff 18-May-2019

The brand is paying tributes to all mothers with a new film that encourages customers to spread the love this Mother’s Day by recycling their mother’s saree

exchange4media Staff 11-May-2019

Last year, the retail sector had recorded single-digit growth owing to the aftereffects of demonetization and implementation of GST.

Dolly Mahayan 06-November-2018

Talreja, Customer Care Associate, Chief of Marketing & Customer Officer of Shoppers Stop Limited on how the brand’s strengths lie in being a formidable retail player with solid partner relationships and a strong customer base

exchange4media Staff 25-September-2018

Currently based in Mumbai, Talreja has vast experience working in the retail and fashion industry

exchange4media Staff 31-July-2018

The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.

exchange4media Staff 28-June-2018

The digital film for the campaign has been produced and directed by Mirum and the ad creatives have been created by Contract Advertising

exchange4media Staff 04-June-2018

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

exchange4media Staff 22-November-2017

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

Akshata R Murthy 11-October-2017

The multi-agency pitch saw participation from all the major agencies

Priyanka Mehra 30-June-2017

Shoppers Stop, today, announced the appointment of Debasish Gupta as Customer Care Associate & Head – Marketing, Loyalty & Analytics effective immediately

exchange4media Staff 11-March-2016

Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital agency, going after the right clients and setting the pace for future growth

Priyanka Mehra 27-November-2014

The campaign is executed by Aurora Comms in retail chains such as Central store and Shoppers Stop

exchange4media Staff 14-January-2013

Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk

Priyanka Nair 13-December-2012

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff 27-November-2012

Shoppers Stop has partnered with En Route Media for its in-cab interactive TV network Flo; presents discount offer for EasyCabs passengers watching Flo

exchange4media Staff 23-November-2012

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

exchange4media Staff 20-August-2012

While retail majors like Big Bazaar, Shoppers Stop, Westside, are touching new levels and scripting successes in metros and urban markets, organised retail is also emerging as new fancy in rural India. A look at how some of the big organised players are tapping on the emerging retail opportunities in rural markets.

Ashish Jha 19-August-2011

Email marketing firm Epsilon has announced new clients and doubled its client base in 2010. Asia Head Adrian Hoon talks about how Internet usage in India is poised to grow, and as email is the most popular activity for users, email marketing should be a top priority for marketers.

exchange4media Staff 15-December-2010