Anand Bundellu joins CaratLane as Head - Loyalty & Retention

Prior to this, Anand Bundellu was with Shoppers Stop as AVP & Head-CRM & Loyalty

e4m by e4m Desk
Published: Oct 6, 2026 12:04 PM  | 1 min read
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Anand Bundellu Takes Charge as Head of Loyalty at CaratLane
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Anand Bundellu has been appointed as Head - Loyalty & Retention at CaratLane - A TATA Product. In this role, he will lead CaratLane’s xCLusive Club loyalty program and customer retention strategy, with a focus on building loyalty as a revenue engine.

“I’m happy to share that I joined CaratLane - A TATA Product as Head - Loyalty & Retention. After five rewarding years leading First Citizen at Shoppers Stop, I'm excited to take on a new challenge: building loyalty as a revenue engine for one of India's most loved jewellery brands”, the LinkedIn post read.

Prior to this, Anand Bundellu was with Shoppers Stop as AVP & Head-CRM & Loyalty.

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Published On: Oct 6, 2026 12:04 PM 
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