CaratLane’s Atul Sinha appointed President – Core Business at Metro Brands

Prior to this, Sinha was with Caratlane as Chief Operating Officer

e4m by e4m Desk
Published: Jun 22, 2026 3:39 PM  | 1 min read
Atul Sinha Takes Charge as President of Core Business at Metro Brands
  • e4m Twitter
  • Metro Brands Ltd. has appointed Atul Sinha as President – Core Business, as announced in a LinkedIn post.
  • In his new role, Sinha will lead the core brands business for Metro and Mochi, focusing on brand relevance, customer connections, and growth opportunities.
  • Sinha previously worked at Caratlane for 11 years, culminating in the role of Chief Operating Officer, overseeing various functions including marketing and international business.
  • He brings extensive experience in retail, consumer goods, and brand management, with a track record of building businesses and leading high-performing teams.

Metro Brands Ltd. has appointed Atul Sinha as President – Core Business. The company shared the news of his new role through a LinkedIn post. In his new role at Metro Brands, Sinha will spearhead the company’s core brands business, leading the next phase of growth for Metro and Mochi, with a focus on enhancing brand relevance, strengthening customer connections and unlocking new growth opportunities.

“We’re delighted to welcome Atul Sinha to Metro Brands Ltd. as President – Core Business. We look forward to the experience and leadership he brings as we continue to strengthen our brands and drive future growth”, the LinkedIn post read.

Prior to joining Metro Brands, Sinha was with Caratlane for 11 years and held several leadership roles at the company. He last held the role of Chief Operating Officer where we was responsible for the P&L of the company leading the marketing, merchandising, category management, sales, and sales support functions. He was also responsible for the international business of CaratLane.

With extensive experience spanning retail, consumer goods and brand management, Atul has built and scaled businesses, led high-performing teams and delivered meaningful growth across diverse consumer categories.

Published On: Jun 22, 2026 3:39 PM