caratlane
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
The showcase reinforced CaratLane’s commitment to redefining fine jewellery for modern lifestyles
e4m Staff Feb 22, 2026 3:00 PM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
In this role, Jigar will be responsible for driving financial strategy, strengthening governance and ensuring capital efficiency
e4m Staff Jan 5, 2026 12:02 PM
Digital and OOH dominate spends, with brands investing heavily in culturally immersive campaigns
Sunidhi Vijay Sep 29, 2025 9:15 AM
BBH India’s CaratLane Durga Puja ad shows how traditions can be the setting for intimate storytelling
Aryendra Khan Sep 9, 2025 10:54 AM
The Bappancha Ashirwaad campaign has been launched in partnership with BBH India
e4m Staff Aug 19, 2025 1:22 PM
From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public spaces
Chehneet Kaur Jun 30, 2025 8:32 AM
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans to capture the engagement and wedding market, and more
Simran Sabherwal Jun 25, 2025 7:56 AM
Diamond industry players say the focus is now on consumer education and brand storytelling, along with loyalty programmes and associated outreach
Sunidhi Vijay Jun 6, 2025 8:31 AM
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
Simran Sabherwal Feb 13, 2025 1:07 PM
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Chehneet Kaur Aug 2, 2024 3:10 PM
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
Sonam Saini Mar 22, 2024 7:12 PM
The campaign aims to celebrate the special moments of love between a married couple
e4m Staff Dec 14, 2023 11:46 AM
Anand has had a long-standing association with CaratLane and was a part of the founding team
exchange4media Staff Aug 25, 2023 4:02 PM
In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally
Aditi Gupta May 16, 2023 8:55 AM
The digital film 'Mere Style Ki Diwali' showcases how jewellery plays an important role in the gifting traditions of the season
exchange4media Staff Oct 15, 2022 6:00 PM
The campaign has been conceptualised and executed by BBH India
exchange4media Staff Aug 7, 2022 6:00 PM
The rap anthem stars company employees in their natural element
exchange4media Staff Jul 11, 2022 8:50 AM
At IBC 2021, Co-founder & COO of CaratLane shared how the brand went omnichannel from being completely online
exchange4media Staff Dec 16, 2021 8:38 AM
However, the industry maintains an air of cautious optimism admitting that the fear of the third wave is still rampant amongst customers, impacting offline sales
Mansi Sharma Oct 20, 2021 8:33 AM
The playful jewellery line for kids includes an array of products such as pendants, necklaces, and bracelets
exchange4media Staff Mar 25, 2021 4:36 PM