Biju Kassim takes charge as MD of Global SS Beauty Brands

Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets

e4m by e4m Staff
Published: Apr 21, 2026 4:46 PM  | 1 min read
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Biju Kassim appointed Managing Director and CEO of Global SS Beauty Brands by Shoppers Stop
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  • Shoppers Stop has appointed Biju Kassim as the Managing Director and CEO of its subsidiary, Global SS Beauty Brands Limited (GSSBB).
  • Nirvik Singh praised Kassim's extensive experience in the beauty industry and his expertise in premium and luxury segments.
  • Kassim expressed enthusiasm for his new role, emphasizing the rapid growth of India's premium beauty market and GSSBB's strategic importance to Shoppers Stop.
  • The company plans to expand its portfolio of international beauty brands, enhance customer experiences, and drive growth in various markets.

Shoppers Stop has promoted Biju Kassim as the Managing Director and CEO of Global SS Beauty Brands Limited (GSSBB), a wholly owned subsidiary of the retail company.

Speaking on the appointment, Nirvik Singh said that Kassim brings strong experience in the beauty industry along with deep knowledge of the premium and luxury segments. He added that his leadership will help strengthen the company’s beauty portfolio and support the next phase of growth for Global SS Beauty Brands.

Biju Kassim said he is excited to take on the new role at a time when India’s premium beauty market is growing rapidly. He described GSSBB as an important part of Shoppers Stop’s long-term strategy to build a stronger and future-ready beauty business.

He further said that the company will focus on expanding its portfolio of international beauty brands, improving customer experiences and driving business growth across markets. Kassim also highlighted the brand’s commitment to bringing leading global beauty products to Indian consumers while creating stronger engagement in the evolving market.

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Published On: Apr 21, 2026 4:46 PM 
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