durga-puja
Ogilvy East’s Puja campaigns showed that true celebration lies not in loud displays, but in meaningful stories
Blinkit collaborated with graffiti artist Mooz Graffiti and Chakliart Advertising Agency to create a vibrant mural on Kolkata’s Sarat Bose Road
e4m Staff Sep 29, 2025 3:59 PM
Digital and OOH dominate spends, with brands investing heavily in culturally immersive campaigns
Sunidhi Vijay Sep 29, 2025 9:15 AM
Our pick of ads that caught our eye for blending traditional rituals with modern ways of celebrating
e4m Staff Sep 27, 2025 8:56 AM
Shyam Steel has launched Macaw Paints in West Bengal, coinciding with the beginning of the Durga Puja festivities
e4m Staff Sep 22, 2025 3:59 PM
The theme of the film is an underlying discourse of Kolkata society- the split between the artistic and the bureaucratic
e4m Staff Sep 19, 2025 3:26 PM
The brand had launched #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri
e4m Staff Sep 18, 2025 5:56 PM
With Dhanteras and Diwali around the corner, luxury purchases are surging—and in smaller cities, influencers now drive trust more than reviews, shaping choices from gold to gadgets
Shalinee Mishra Sep 15, 2025 9:13 AM
BBH India’s CaratLane Durga Puja ad shows how traditions can be the setting for intimate storytelling
Aryendra Khan Sep 9, 2025 10:54 AM
The story follows a young couple experiencing their first Durga Pujo together,
e4m Staff Aug 26, 2025 3:13 PM
The platform created digital content and on-ground initiatives to engage with audiences
e4m Staff Oct 18, 2024 7:21 PM
The sphere displayed visuals and graphics of Bengal’s iconic saree designs, such as kantha, garad, and jamdani
e4m Staff Oct 17, 2024 3:15 PM
As Kolkata reflects, big banners bank on authenticity this Durga Puja, reducing spends by up to 35%
Tasmayee Laha Roy Oct 11, 2024 9:05 AM
The campaign celebrates the joy of community and Bengali puja traditions
The TVC highlights the idea of looking one's best during celebrations, says Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited
e4m Staff Sep 24, 2024 12:28 PM
The brand launched #HarMaaDurga campaign on the occasion of Durga Puja
e4m Staff Oct 26, 2023 11:41 AM
Aparna Giridhar, VP of Marketing, Swiggy and Senior Creative Director, Brandmovers, Adrijaa Sanyal shed light on The 'Khushir Bhaon Swiggy' campaign for Durga Puja
e4m Staff Oct 23, 2023 1:03 PM
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
Nilanjana Basu Oct 23, 2023 8:52 AM
The #DuggaDuga campaign shows how these women are breaking stereotypes
e4m Staff Oct 22, 2023 6:00 PM
The ad film draws a meaningful connection between Goddess Durga and the experiences of women post-marriage
e4m Staff Oct 21, 2023 6:00 PM
The ad film captures the culinary treasures that make Durga Puja a gastronomic delight
e4m Staff Oct 18, 2023 11:46 AM
The film, developed by Media Monks, captures how Pujo is celebrated from Shashthi to Dashami
e4m Staff Oct 14, 2023 8:25 AM
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
On World Elderly Day, the food delivery platform launched an initiative to make Pujo celebrations more inclusive for senior citizens who can't visit pandals
exchange4media Staff Oct 10, 2022 4:35 PM
Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well
exchange4media Staff Oct 3, 2022 1:55 PM
Brands also celebrated the festival attaining the UNESCO heritage tag in late 2021
exchange4media Staff Oct 3, 2022 1:23 PM
The campaign has been conceptualised by Wunderman Thompson India
exchange4media Staff Sep 30, 2022 3:54 PM
The campaign titled #TheSecondQuestion asks viewers to take the right step and be large-hearted in the festive season
exchange4media Staff Sep 30, 2022 11:48 AM
The Vice President, Sales, Marketing and Customer Care of Tata Motors spoke to exchange4media about the company’s festive marketing plans and growth projections
Kanchan Srivastava Sep 27, 2022 8:26 AM
The film celebrates recognition of the festival as a world heritage by UNESCO
exchange4media Staff Sep 25, 2022 4:00 PM
Ad features regional brand ambassador Ritabhari Chakraborty
exchange4media Staff Sep 24, 2022 2:00 PM
The campaign features YouTubers The Bong Guy & Wonder Munna
exchange4media Staff Aug 29, 2022 11:38 AM
The nominations by the agency include campaigns for ‘nameless’ Bangladeshi women and victims of human trafficking
Kanchan Srivastava May 20, 2022 8:02 AM
Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021
Mansi Sharma Oct 14, 2021 6:55 PM
The campaign lays bare the society's hypocrisy of celebrating 'Nari Shakti' for the nine days of Navratri while tearing down women for the rest of the year
exchange4media Staff Oct 14, 2021 10:38 AM
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy
Ritika Raj Nov 19, 2020 2:28 PM
Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier 1 cities
exchange4media Staff Nov 2, 2020 9:03 AM
Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye
exchange4media Staff Oct 31, 2020 8:23 AM
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more
Mitaksh Jain Oct 29, 2020 9:17 AM
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Misbaah Mansuri Oct 29, 2020 8:45 AM
The channel’s three Durga Puja properties create original content for top brands
exchange4media Staff Oct 26, 2020 11:46 AM
The ‘Spot the Virashield’ campaign will be initiated across the seven days of Durga Puja and will involve both offline and online activation
exchange4media Staff Oct 23, 2020 1:57 PM
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga
exchange4media Staff Oct 22, 2020 2:19 PM
These include immersive AR filters and stickers to create fun and engaging Stories, Reels, Facebook posts and programming on specific hashtags like #DurgaPujo2020, #ShubhoMahalaya
exchange4media Staff Oct 20, 2020 3:22 PM
Through this campaign, executed by Ogilvy, the brand urges people to take a step towards role reversal and gender equality
exchange4media Staff Oct 20, 2020 3:06 PM
The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands
exchange4media Staff Oct 20, 2020 1:21 PM
The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds
exchange4media Staff Oct 19, 2020 1:46 PM