durga-puja
Bingo

The brand recreated conventional flavours of Bengali street food as part of the campaign

exchange4media Staff Oct 10, 2019 4:39 PM

DurgaPujaOOH

Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts

Anjali Thakur Oct 4, 2019 8:27 AM

CenturyPly Heroes 2019

The short film will be promoted through the CPIL website, social media assets, YouTube & other publisher sites

exchange4media Staff Oct 1, 2019 4:25 PM

Kinetic

This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP

exchange4media Staff Sep 30, 2019 11:34 AM

kansai

The paint brand will undertake initiative to promote reduction and reuse of plastic waste

exchange4media Staff Sep 22, 2019 6:00 PM

JSW

Durgatinashini, a roadshow, and Sanhati, an initiative to reward Puja committees, have been launched as part of the campaign

exchange4media Staff Sep 22, 2019 10:00 AM

Pataudi

The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja

exchange4media Staff Sep 21, 2019 8:49 AM

pantaloons

The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations

exchange4media Staff Sep 21, 2019 8:46 AM

Max

The brand has asked people to also donate for ‘The Wall of Kindness’

exchange4media Staff Sep 4, 2019 4:57 PM

e4mRecap

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Oct 20, 2018 9:30 AM

Kansai Nerolac Durga Puja

The portraiture, conceptualised by FCB Ulka and brought to life by artist Tushar Kamble, is inspired by the rich tradition of Bengal and local folklore

exchange4media Staff Oct 19, 2018 2:37 PM

MyntraDurgaPuja

From TATA TEA to Max Fashion, we take a look at campaigns that beautifully captured the essence of Durga Puja.

exchange4media Staff Oct 19, 2018 8:07 AM

TataTea

Conceptualised by Wavemaker, the digital film is an extension to the latest campaign of Tata Tea which is on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re’.

exchange4media Staff Oct 18, 2018 4:35 PM

DurgoPujoRocks

Conceptualised by Ogilvy Mumbai, #DurgaPujoRocks aims to connect the Bengali youth to the vibrant traditions surrounding Durga Puja

exchange4media Staff Oct 14, 2018 10:07 AM

#NoConditionsApply

The campaign is a part of TOI’s larger umbrella #NoConditionsApply– which is a campaign that calls for gender equity and equal opportunities across ambition, education and celebrations.

exchange4media Staff Oct 11, 2018 4:50 PM

Gionee paints Kolkata orange this Durga Puja

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

exchange4media Staff Oct 7, 2016 8:13 AM

Wanted! Puja holidays without politics, please

West Bengal will go without newspapers from Oct 22-25 this Durga Puja. While there are political underpinnings, the loss in ad revenues could be Rs 10-15 cr

exchange4media Staff Oct 23, 2012 10:11 PM