Comes up with video to end all preconceived thoughts about women

exchange4media Staff Oct 14, 2019 1:15 PM

The brand recreated conventional flavours of Bengali street food as part of the campaign

exchange4media Staff Oct 10, 2019 4:39 PM

The Phire Esho campaign has been conceptualised by Wunderman Thompson

exchange4media Staff Oct 7, 2019 4:55 PM

Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts

Anjali Thakur Oct 4, 2019 8:27 AM

The short film will be promoted through the CPIL website, social media assets, YouTube & other publisher sites

exchange4media Staff Oct 1, 2019 4:25 PM

This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP

exchange4media Staff Sep 30, 2019 11:34 AM

The paint brand will undertake initiative to promote reduction and reuse of plastic waste

exchange4media Staff Sep 22, 2019 6:00 PM

Durgatinashini, a roadshow, and Sanhati, an initiative to reward Puja committees, have been launched as part of the campaign

exchange4media Staff Sep 22, 2019 10:00 AM

The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja

exchange4media Staff Sep 21, 2019 8:49 AM

The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations

exchange4media Staff Sep 21, 2019 8:46 AM

The brand has asked people to also donate for ‘The Wall of Kindness’

exchange4media Staff Sep 4, 2019 4:57 PM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Oct 20, 2018 9:30 AM

The portraiture, conceptualised by FCB Ulka and brought to life by artist Tushar Kamble, is inspired by the rich tradition of Bengal and local folklore

exchange4media Staff Oct 19, 2018 2:37 PM

From TATA TEA to Max Fashion, we take a look at campaigns that beautifully captured the essence of Durga Puja.

exchange4media Staff Oct 19, 2018 8:07 AM

Conceptualised by Wavemaker, the digital film is an extension to the latest campaign of Tata Tea which is on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re’.

exchange4media Staff Oct 18, 2018 4:35 PM

Conceptualised by Ogilvy Mumbai, #DurgaPujoRocks aims to connect the Bengali youth to the vibrant traditions surrounding Durga Puja

exchange4media Staff Oct 14, 2018 10:07 AM

The campaign is a part of TOI’s larger umbrella #NoConditionsApply– which is a campaign that calls for gender equity and equal opportunities across ambition, education and celebrations.

exchange4media Staff Oct 11, 2018 4:50 PM

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

exchange4media Staff Oct 7, 2016 8:13 AM

West Bengal will go without newspapers from Oct 22-25 this Durga Puja. While there are political underpinnings, the loss in ad revenues could be Rs 10-15 cr

exchange4media Staff Oct 23, 2012 10:11 PM