durga-puja
From Bengali traditions and family bonds to local Kumartuli artisans, brands look beyond conventional festive advertising to connect with Pujo audiences
For the Dakkhinayan@GK2 community, Puja is much more than five days of rituals. It is a time when families come together, friendships are renewed & children connect with their cultural roots
Shantomoy Ray Oct 15, 2026 1:07 PM
From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate
Sandhi Sarun Oct 13, 2026 9:17 AM
Dr Annurag Batra writes how brands and retailers can tap into eastern India’s Durga Puja shopping boom
Annurag Batra Oct 12, 2026 9:03 AM
Temporary bamboo structures, pandal branding and local sponsorships are swelling the festive ad market, but much of this spend sits outside conventional OOH measurement
Sandhi Sarun Oct 1, 2026 9:01 AM
Dr Annurag Batra writes how Durga Puja goes beyond religion and the lessons it offers for brands and marketers
Dr Annurag Batra Sep 29, 2026 2:33 PM