Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy

Ritika Raj Nov 19, 2020 2:28 PM

Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier 1 cities

exchange4media Staff Nov 2, 2020 9:03 AM

Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye

exchange4media Staff Oct 31, 2020 8:23 AM

Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more

Mitaksh Jain Oct 29, 2020 9:17 AM

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Misbaah Mansuri Oct 29, 2020 8:45 AM

The channel’s three Durga Puja properties create original content for top brands

exchange4media Staff Oct 26, 2020 11:46 AM

The ‘Spot the Virashield’ campaign will be initiated across the seven days of Durga Puja and will involve both offline and online activation

exchange4media Staff Oct 23, 2020 1:57 PM

The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga

exchange4media Staff Oct 22, 2020 2:19 PM

These include immersive AR filters and stickers to create fun and engaging Stories, Reels, Facebook posts and programming on specific hashtags like #DurgaPujo2020, #ShubhoMahalaya

exchange4media Staff Oct 20, 2020 3:22 PM

Through this campaign, executed by Ogilvy, the brand urges people to take a step towards role reversal and gender equality

exchange4media Staff Oct 20, 2020 3:06 PM

The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands

exchange4media Staff Oct 20, 2020 1:21 PM

The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds

exchange4media Staff Oct 19, 2020 1:46 PM

Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over

exchange4media Staff Oct 18, 2020 6:00 PM

The film has starred renowned artists Kharaj Mukherjee and Lopamudra Mitra along with others

exchange4media Staff Oct 17, 2020 9:23 AM

This year’s Sharad Ananda is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells

exchange4media Staff Oct 13, 2020 4:48 PM

Under the campaign, Rare Planet plans to spread awareness around how the idol that we choose can bring happiness to the karigars

exchange4media Staff Oct 12, 2020 2:26 PM

Titled ‘Ami Alo’ or ‘I Am The Light’, the campaign will be led by television

exchange4media Staff Oct 3, 2020 9:13 AM

The online experiential festival will be streamed online on BookmyShow Live for all the viewers on 18th October 2020

exchange4media Staff Sep 28, 2020 4:27 PM

Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales

Tasmayee Laha Roy Sep 17, 2020 8:29 AM

Comes up with video to end all preconceived thoughts about women

exchange4media Staff Oct 14, 2019 1:15 PM