On World Elderly Day, the food delivery platform launched an initiative to make Pujo celebrations more inclusive for senior citizens who can't visit pandals

exchange4media Staff Oct 10, 2022 4:35 PM


Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well

exchange4media Staff Oct 3, 2022 1:55 PM

SMART Bazaar?blur=25

The campaign titled #TheSecondQuestion asks viewers to take the right step and be large-hearted in the festive season

exchange4media Staff Sep 30, 2022 11:48 AM


The Vice President, Sales, Marketing and Customer Care of Tata Motors spoke to exchange4media about the company’s festive marketing plans and growth projections

Kanchan Srivastava Sep 27, 2022 8:26 AM

Asian Paints?blur=25

The film celebrates recognition of the festival as a world heritage by UNESCO

exchange4media Staff Sep 25, 2022 4:00 PM

Cannes Lions?blur=25

The nominations by the agency include campaigns for ‘nameless’ Bangladeshi women and victims of human trafficking

Kanchan Srivastava May 20, 2022 8:02 AM

durga puja campaign?blur=25

Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021

Mansi Sharma Oct 14, 2021 6:55 PM

elegant steel?blur=25

The campaign lays bare the society's hypocrisy of celebrating 'Nari Shakti' for the nine days of Navratri while tearing down women for the rest of the year

exchange4media Staff Oct 14, 2021 10:38 AM

Tata Tea?blur=25

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy

Ritika Raj Nov 19, 2020 2:28 PM


Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier 1 cities

exchange4media Staff Nov 2, 2020 9:03 AM

Nihar Naturals?blur=25

Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye

exchange4media Staff Oct 31, 2020 8:23 AM

Puneet Das?blur=25

Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more

Mitaksh Jain Oct 29, 2020 9:17 AM

Festive advertising?blur=25

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Misbaah Mansuri Oct 29, 2020 8:45 AM

ABP Ananda?blur=25

The channel’s three Durga Puja properties create original content for top brands

exchange4media Staff Oct 26, 2020 11:46 AM


The ‘Spot the Virashield’ campaign will be initiated across the seven days of Durga Puja and will involve both offline and online activation

exchange4media Staff Oct 23, 2020 1:57 PM