Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021

Mansi Sharma Oct 14, 2021 6:55 PM

The campaign lays bare the society's hypocrisy of celebrating 'Nari Shakti' for the nine days of Navratri while tearing down women for the rest of the year

exchange4media Staff Oct 14, 2021 10:38 AM

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy

Ritika Raj Nov 19, 2020 2:28 PM

Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier 1 cities

exchange4media Staff Nov 2, 2020 9:03 AM

Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye

exchange4media Staff Oct 31, 2020 8:23 AM

Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more

Mitaksh Jain Oct 29, 2020 9:17 AM

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Misbaah Mansuri Oct 29, 2020 8:45 AM

The channel’s three Durga Puja properties create original content for top brands

exchange4media Staff Oct 26, 2020 11:46 AM

The ‘Spot the Virashield’ campaign will be initiated across the seven days of Durga Puja and will involve both offline and online activation

exchange4media Staff Oct 23, 2020 1:57 PM

The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga

exchange4media Staff Oct 22, 2020 2:19 PM

These include immersive AR filters and stickers to create fun and engaging Stories, Reels, Facebook posts and programming on specific hashtags like #DurgaPujo2020, #ShubhoMahalaya

exchange4media Staff Oct 20, 2020 3:22 PM

Through this campaign, executed by Ogilvy, the brand urges people to take a step towards role reversal and gender equality

exchange4media Staff Oct 20, 2020 3:06 PM

The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands

exchange4media Staff Oct 20, 2020 1:21 PM

The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds

exchange4media Staff Oct 19, 2020 1:46 PM

Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over

exchange4media Staff Oct 18, 2020 6:00 PM

The film has starred renowned artists Kharaj Mukherjee and Lopamudra Mitra along with others

exchange4media Staff Oct 17, 2020 9:23 AM

This year’s Sharad Ananda is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells

exchange4media Staff Oct 13, 2020 4:48 PM

Under the campaign, Rare Planet plans to spread awareness around how the idol that we choose can bring happiness to the karigars

exchange4media Staff Oct 12, 2020 2:26 PM

Titled ‘Ami Alo’ or ‘I Am The Light’, the campaign will be led by television

exchange4media Staff Oct 3, 2020 9:13 AM

The online experiential festival will be streamed online on BookmyShow Live for all the viewers on 18th October 2020

exchange4media Staff Sep 28, 2020 4:27 PM