out-of-home
As part of the campaign, billboards have been put up across prime locations of Mumbai
exchange4media Staff Jan 4, 2023 3:58 PM
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
Sonam Saini Jan 3, 2023 8:58 AM
Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said
exchange4media Staff Oct 6, 2022 6:55 PM
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
Sonam Saini Sep 1, 2022 9:01 AM
The display sites are named ‘Digital Alley’ and ‘Digital Square’
exchange4media Staff Aug 29, 2022 5:48 PM
Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers
Sonam Saini Aug 9, 2022 8:29 AM
Real estate & builders, consumer services, retail, BFSI and media top five categories investing in OOH
exchange4media Staff Aug 3, 2022 7:44 PM
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM
While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid
Archana Khatri Das Jan 10, 2022 9:05 AM
A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application
exchange4media Staff Oct 21, 2021 2:30 PM
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Rasika Kiran Upasani Sep 22, 2021 8:52 AM
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
exchange4media Staff Aug 9, 2021 2:20 PM
In his last assignment, Bahl was the National Head at Laqshya Media Group
exchange4media Staff Jun 23, 2021 8:31 AM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
Orion Advertisers & Selvel Publicity have been pulled up by BMC for allegedly hacking trees to prevent them from obscuring their billboards
exchange4media Staff Feb 20, 2021 10:33 AM
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Noel Dsouza Feb 2, 2021 8:40 AM
The move has brought an end to its 27-year partnership with Dentsu's Posterscope in UK and their 50-50 joint venture Meridian Outdoor
exchange4media Staff Jan 13, 2021 11:59 AM
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Noel Dsouza Dec 15, 2020 8:21 AM
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today
exchange4media Staff Dec 8, 2020 2:53 PM
