out-of-home

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges
Dolly Mahayan 28-November-2018

The business will take the form of a strategic alliance bringing Mediakeys brand to India, leveraging Laqshya Media Group’s local resources and Comkeys international resources
exchange4media Staff 15-November-2018

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in
exchange4media Staff 24-October-2018

OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August
Neethu Mohan 10-September-2018

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future
Dolly Mahayan 07-September-2018

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands
Dolly Mahayan 06-September-2018
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The campaign was kick- started across various media and was supported with multiple innovations on outdoor formats as well as at Hyderabad airport by Kinetic India.
exchange4media Staff 22-August-2018

Rajendra Kumar anticipates that the DOOH market will grow exponentially over the years to come
exchange4media Staff 02-July-2018
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The group plans to install state of the art advertising infrastructure to attract advertisers at the airport
exchange4media Staff 13-April-2018

Marc-Antoine de Roys, Global CEO, Kinetic Worldwide talks about the efforts the agency is putting towards integrating mobile with out-of-home (OOH), to make the medium more accountable and the overall scope of growth for the medium in the near future
Samarpita Banerjee 28-March-2018

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising trade
exchange4media Staff 23-February-2018

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players
Nishant Saxena 09-November-2017