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With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges
The business will take the form of a strategic alliance bringing Mediakeys brand to India, leveraging Laqshya Media Group’s local resources and Comkeys international resources
exchange4media Staff 15-November-2018
Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in
exchange4media Staff 24-October-2018
Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely
According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes
OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August
Neethu Mohan 10-September-2018
Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future
Dolly Mahayan 07-September-2018
Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands
Dolly Mahayan 06-September-2018
According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns
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The campaign was kick- started across various media and was supported with multiple innovations on outdoor formats as well as at Hyderabad airport by Kinetic India.
exchange4media Staff 22-August-2018
Rajendra Kumar anticipates that the DOOH market will grow exponentially over the years to come
exchange4media Staff 02-July-2018
The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business
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The group plans to install state of the art advertising infrastructure to attract advertisers at the airport
exchange4media Staff 13-April-2018
Marc-Antoine de Roys, Global CEO, Kinetic Worldwide talks about the efforts the agency is putting towards integrating mobile with out-of-home (OOH), to make the medium more accountable and the overall scope of growth for the medium in the near future
Samarpita Banerjee 28-March-2018
The move to digital has given OOH advertising a new scope to become not just an afterthought but be at par with TV, Print and pure-play Digital when it comes to ad spends
Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.
Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising trade
exchange4media Staff 23-February-2018
As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players
Nishant Saxena 09-November-2017
Grey Parrot Integrated recently delivered multiple-layered solutions for Godfrey Phillips India in one of their critical markets in Ahmedabad
exchange4media Staff 05-June-2017
Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more
Shriranga Sudhakara 05-June-2017
