out-of-home
RachnaLokhande

The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more

Anjali Thakur Sep 23, 2019 8:44 AM

Shemaroo OOH

Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app

Anjali Thakur Sep 4, 2019 8:10 AM

OOH

The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles

Anjali Thakur Sep 3, 2019 8:25 AM

JCDecaux MG Hector

The brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport

exchange4media Staff Aug 30, 2019 7:58 PM

Pic

According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM

OOH

Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years

Anjali Thakur Aug 28, 2019 9:17 AM

Fabian Cowan

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

DipankarChatterjee

The Managing Partner of Signpost India says authorities are now realising that OOH players should not be seen as only revenue generators, but as partners in the development of city infrastructure

Anjali Thakur Aug 7, 2019 8:41 AM

Chandramouli Reddy

Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more

Anjali Thakur Aug 2, 2019 8:24 AM

Ramchandani

Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

Dentsu Aegis Network

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff May 17, 2019 1:19 PM

Godrej AC

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

Rachana Lokhande Kinetic

At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?

exchange4media Staff Mar 4, 2019 8:21 AM

Prem Shankar Jha

Prem Shankar Jha, Deputy Commissioner of South Delhi Municipal Corporation (SDMC), will be one of the key speakers at the upcoming 9th edition of OOH Conference and Neon Awards

Anjali Thakur Feb 21, 2019 8:18 AM

PramodBhandula

Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan Jan 25, 2019 8:13 AM

Hologram

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan Nov 28, 2018 9:01 AM

Laqshya media

The business will take the form of a strategic alliance bringing Mediakeys brand to India, leveraging Laqshya Media Group’s local resources and Comkeys international resources

exchange4media Staff Nov 15, 2018 8:27 AM

MTV

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

exchange4media Staff Oct 24, 2018 12:15 PM

laqshya

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan Oct 16, 2018 7:47 AM

festival logo

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan Oct 15, 2018 9:05 AM