With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

exchange4media Staff Aug 13, 2020 12:24 PM

The platform aims to amp up excitement for the series, while becoming the first in the entertainment sector to kickstart the billboard campaign

exchange4media Staff Jul 20, 2020 2:44 PM

Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

exchange4media Staff Jul 2, 2020 11:13 AM

The High Court has also said it will need time till next week to decide on the matter of compensation

Noel Dsouza Jun 17, 2020 7:45 AM

The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation

exchange4media Staff May 28, 2020 11:28 AM

OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes

Noel Dsouza May 25, 2020 8:17 AM

Edge1 software will enable them to easily plan, buy and monitor their outdoor advertising networks

exchange4media Staff May 21, 2020 12:27 PM

Bus queue shelters in Delhi were decked with a message reminding people to stay indoors as much as possible & thanking those on the frontlines

exchange4media Staff May 15, 2020 6:20 PM

Guest Column: Charanjeet Arora, Co-CEO, Kinetic Worldwide, India, shares tips on how to stay motivated during the COVID-19 crisis

Charanjeet Arora May 15, 2020 3:40 PM

The Federation of Advertising Agents of Indian Railways sought a one-year license fee waiver among a charter of requests made to Railway Minister Piyush Goyal

exchange4media Staff May 11, 2020 1:24 PM

Nabendu Bhattacharyya, CEO & MD - Milestone Brandcom, will spearhead the initiative aimed at future-proofing the group along with working closely with other DAN markets to strengthen its capabilities

exchange4media Staff May 4, 2020 3:10 PM

Barry Frey, President, CEO of DPAA, made the announcement while speaking at the e4m 'Out of Home in the times of Stay at Home' webinar

Ruhail Amin May 1, 2020 8:53 AM

Laqshya Media Group has set up the sanitizing stations as a CSR initiative aimed at protecting frontline warriors

exchange4media Staff Apr 27, 2020 6:18 PM

With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth

Anjali Thakur Apr 7, 2020 8:30 AM

According to early estimates, the sector could face up to 15% dip in business in the short term

Ruhail Amin Mar 25, 2020 8:44 AM

The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it

Anjali Thakur Mar 24, 2020 8:20 AM

The campaign urges people to wash their hands and avoid physical contact due to the outbreak of COVID-19

Anjali Thakur Mar 23, 2020 8:18 AM

The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay

exchange4media Staff Mar 17, 2020 4:57 PM

At the 10th edition of e4m NEONS OOH Conference, Srikanth Ramachandran, Group CEO, Moving Walls, spoke on 'OOH 4.0- Anatomy of the Modern OOH Planner and Media Owner'

exchange4media Staff Mar 16, 2020 8:35 AM

At the e4m NEONS OOH Conference, Alok Jalan, the MD of Laqshya Media Group, discussed the need for government regulation in the OOH industry, measurement metrics and aligning OOH with digital

exchange4media Staff Mar 16, 2020 8:30 AM