The Managing Partner of Signpost India says authorities are now realising that OOH players should not be seen as only revenue generators, but as partners in the development of city infrastructure

Anjali Thakur Aug 7, 2019 8:41 AM

Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more

Anjali Thakur Aug 2, 2019 8:24 AM

Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff May 17, 2019 1:19 PM

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?

exchange4media Staff Mar 4, 2019 8:21 AM

Prem Shankar Jha, Deputy Commissioner of South Delhi Municipal Corporation (SDMC), will be one of the key speakers at the upcoming 9th edition of OOH Conference and Neon Awards

Anjali Thakur Feb 21, 2019 8:18 AM

Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan Jan 25, 2019 8:13 AM

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan Nov 28, 2018 9:01 AM

The business will take the form of a strategic alliance bringing Mediakeys brand to India, leveraging Laqshya Media Group’s local resources and Comkeys international resources

exchange4media Staff Nov 15, 2018 8:27 AM

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

exchange4media Staff Oct 24, 2018 12:15 PM

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan Oct 16, 2018 7:47 AM

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan Oct 15, 2018 9:05 AM

OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August

Neethu Mohan Sep 10, 2018 8:59 AM

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan Sep 7, 2018 8:56 AM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan Aug 27, 2018 8:57 AM

The campaign was kick- started across various media and was supported with multiple innovations on outdoor formats as well as at Hyderabad airport by Kinetic India.

exchange4media Staff Aug 22, 2018 4:15 PM

Rajendra Kumar anticipates that the DOOH market will grow exponentially over the years to come

exchange4media Staff Jul 2, 2018 8:55 AM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM