out-of-home
Alok Jalan?blur=25

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM

OOH?blur=25

While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid

Archana Khatri Das Jan 10, 2022 9:05 AM

Lemma?blur=25

A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application

exchange4media Staff Oct 21, 2021 2:30 PM

OOH?blur=25

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

OOH?blur=25

The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai

exchange4media Staff Aug 9, 2021 2:20 PM

rajneesh bahl?blur=25

In his last assignment, Bahl was the National Head at Laqshya Media Group

exchange4media Staff Jun 23, 2021 8:31 AM

OOH?blur=25

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

bmc?blur=25

Orion Advertisers & Selvel Publicity have been pulled up by BMC for allegedly hacking trees to prevent them from obscuring their billboards

exchange4media Staff Feb 20, 2021 10:33 AM

Budget-OOH&Radio Industry?blur=25

Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole

Noel Dsouza Feb 2, 2021 8:40 AM

publicis?blur=25

The move has brought an end to its 27-year partnership with Dentsu's Posterscope in UK and their 50-50 joint venture Meridian Outdoor

exchange4media Staff Jan 13, 2021 11:59 AM

year ender?blur=25

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year

Noel Dsouza Dec 15, 2020 8:21 AM

Skechers-OOH activity?blur=25

Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today

exchange4media Staff Dec 8, 2020 2:53 PM

times ooh?blur=25

The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu

exchange4media Staff Dec 7, 2020 5:54 PM

Nabendu Bhattacharyya Resigns?blur=25

He has stepped down from his role as CEO & MD after completing more than 6 years with the organisation

exchange4media Staff Dec 4, 2020 3:13 PM

IOAA?blur=25

Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors

exchange4media Staff Nov 3, 2020 1:53 PM

ignite?blur=25

To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium

exchange4media Staff Oct 27, 2020 1:36 PM

lemma viooh?blur=25

The alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of screens

exchange4media Staff Oct 13, 2020 11:49 AM

Times OOH?blur=25

With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

exchange4media Staff Aug 13, 2020 12:24 PM

hoichoi?blur=25

The platform aims to amp up excitement for the series, while becoming the first in the entertainment sector to kickstart the billboard campaign

exchange4media Staff Jul 20, 2020 2:44 PM

Vikram Hemdev?blur=25

Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

exchange4media Staff Jul 2, 2020 11:13 AM