out-of-home
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Rasika Kiran Upasani Sep 22, 2021 8:52 AM
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
exchange4media Staff Aug 9, 2021 2:20 PM
In his last assignment, Bahl was the National Head at Laqshya Media Group
exchange4media Staff Jun 23, 2021 8:31 AM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
Orion Advertisers & Selvel Publicity have been pulled up by BMC for allegedly hacking trees to prevent them from obscuring their billboards
exchange4media Staff Feb 20, 2021 10:33 AM
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Noel Dsouza Feb 2, 2021 8:40 AM
The move has brought an end to its 27-year partnership with Dentsu's Posterscope in UK and their 50-50 joint venture Meridian Outdoor
exchange4media Staff Jan 13, 2021 11:59 AM
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Noel Dsouza Dec 15, 2020 8:21 AM
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today
exchange4media Staff Dec 8, 2020 2:53 PM
The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu
exchange4media Staff Dec 7, 2020 5:54 PM
He has stepped down from his role as CEO & MD after completing more than 6 years with the organisation
exchange4media Staff Dec 4, 2020 3:13 PM
Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors
exchange4media Staff Nov 3, 2020 1:53 PM
To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium
exchange4media Staff Oct 27, 2020 1:36 PM
The alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of screens
exchange4media Staff Oct 13, 2020 11:49 AM
With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country
exchange4media Staff Aug 13, 2020 12:24 PM
The platform aims to amp up excitement for the series, while becoming the first in the entertainment sector to kickstart the billboard campaign
exchange4media Staff Jul 20, 2020 2:44 PM
Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading
exchange4media Staff Jul 2, 2020 11:13 AM
The High Court has also said it will need time till next week to decide on the matter of compensation
Noel Dsouza Jun 17, 2020 7:45 AM
The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation
exchange4media Staff May 28, 2020 11:28 AM
OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes
Noel Dsouza May 25, 2020 8:17 AM
