Connect OOH delivers major DOOH activation for Budweiser 0.0

Connect Network Inc. (Connect OOH) has executed one of Mumbai’s most ambitious Digital Out-of-Home (DOOH) media takeovers, delivering a full-scale digital roadblock on the Western Express Highway (WEH) for AB InBev India’s Budweiser 0.0.

The execution spans over 50 premium DOOH screens across a continuous 16-kilometre stretch, converting Mumbai’s most critical arterial corridor into a single, uninterrupted digital media canvas. Designed and orchestrated by Connect OOH, the roadblock leverages Budweiser 0.0’s association as a Global Partner for ICC, aligning the media strategy with peak cricketing momentum.

Stadium-inspired creatives were synchronised across large-format digital sites, enabling a continuous, immersive visual narrative that unfolds seamlessly as commuters travel along the corridor.

By consolidating a dense cluster of premium digital assets into a 100% share-of-voice takeover, Connect OOH transformed the WEH into a high-frequency digital showcase. The campaign required precise site orchestration and synchronised content deployment across 50+ digital screens highlighting the operational depth and technical maturity of Connect OOH’s network.

For AB InBev India and Budweiser 0.0, the format delivered mass visibility and strong cultural alignment, amplifying brand presence during the cricket season through a powerful physical media experience.

Haresh Nayak, CEO, Connect Network Inc., said: “This execution fundamentally redefines what dominance looks like in out-of-home media. Roadblocks have long been the preserve of television and print. With this takeover, we’ve proven that DOOH can deliver the same broadcast-scale impact while adding contextual relevance, frequency, and real world presence. It’s a clear signal that OOH has entered its next phase of maturity in India.”