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The campaign includes more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase 1
e4m Staff Aug 19, 2026 1:26 PM
His earlier stints include roles at Kommune India, NEWJ, Viacom18, GroupM, Reliance Broadcast Network, among others
e4m Staff Aug 17, 2026 10:47 AM
Before joining Signpost India, he spent nearly two decades with The Times Group
e4m Staff Aug 17, 2026 10:32 AM
From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
Sandhi Sarun Aug 17, 2026 9:25 AM
As Chairman and Co-Founder of Fodxpert Ally Pvt Ltd alongside Khushi Singh, Qureshi has successfully steered the brand Fodxpert through five impactful years
NATIVE CONTENT Aug 6, 2026 10:33 AM
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
e4m Staff Jul 29, 2026 4:00 PM
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
e4m Staff Jul 20, 2026 8:54 AM
Prior this elevation, Chopra served as Chief Operating Officer of TIML
Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd
e4m Staff Jun 29, 2026 10:03 AM
Narayanaswami Shekhar, Chairman of IOAA & CEO of Times Innovative Media, speaks to e4m on RoadStar’s adoption, agency concerns
Kanchan Srivastava Jun 25, 2026 9:17 AM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
e4m Desk Jun 17, 2026 11:21 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 11, 2026 10:36 AM
Multiple media owners raise concerns that BMC's outdoor policy added complexity to the industry without addressing the root problem of illegal inventory
Imran Fazal May 4, 2026 8:33 AM
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
The Mumbai-based company seeks to scale its presence in the OOH advertising segment and deepen its play in digital OOH inventory
e4m Staff Apr 29, 2026 1:35 PM
At the e4m OOH Conference 2026, Mahindra and Mahindra's CMO for Auto, Manjari Upadhye, explained why presence without relevance leads to empty impressions
e4m Staff Apr 27, 2026 2:23 PM
Tata Realty and Infrastructure Limited's Sarthak Seth highlights that integrated OOH allows brands to leverage audience data, map traffic patterns, and retarget potential buyers more effectively
e4m Staff Apr 24, 2026 9:01 AM
For the OOH advertising industry, India's infrastructure boom spanning metros, airports, and expressways represents a shift in how brands reach, engage, and hold the attention of consumers
e4m Staff Apr 23, 2026 7:39 PM
Leaders at the e4m OOH Conference said localisation now goes beyond translation, focusing on consumer behaviour, dwell time and city nuances, with OOH aligning more closely with digital and commerce
e4m Staff Apr 23, 2026 2:07 PM
Here are some special moments from e4m OOH Conference and Awards 2026
e4m Desk Apr 23, 2026 12:35 PM
At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, performance-driven media
e4m Staff Apr 23, 2026 12:34 PM
The brand won 8 metals with 4 golds and 4 silver metals across categories for its impactful work
The media agency bagged 40 metals for its impressive work including 9 golds, 17 silver metals and 14 bronze metals across categories
The agency won 6 gold metals, 13 silvers and 14 bronze metals across categories for its creativity and innovation
The agency bagged 17 metals including 9 golds, 5 silver and 3 bronze metals across categories
Among the other key winners are Madison OOH, Laqshya Media Group, Coral Media, BMEG, Tanishq, Hindustan Unilever, UltraTech Cement and Pantaloons
Sam Balsara, Chairman of Madison World, delivered a data-driven valedictory address at the e4m OOH Conference 2026, laying out a frank diagnosis and a concrete roadmap for the medium
e4m Staff Apr 22, 2026 6:12 PM
The conference will be followed by the the e4m Neons OOH Awards 2026 that celebrates creativity, innovation and excellence in outdoor advertising
At the eighth edition of the conference on April 22, the panellist will share insights on the topic ‘Badalta Bharat: How New Infrastructure Is Redefining OOH in India’
At the eighth edition of the conference, the panellists will share insights on the topic ‘Speaking the city’s language: Localisation in modern OOH’
The eighth edition of the conference will be held on April 22 in Mumbai
While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust
Chehneet Kaur Apr 21, 2026 9:01 AM
Manjari Upadhye, Chief Marketing Officer - Auto, Mahindra and Mahindra Ltd., will share key insights on the topic ‘Branding on the Move: Building Automotive Narratives Beyond Screens’
Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty, will share key insights on the topic ‘OOH in the Real Estate Marketing Mix’
The eighth edition of the conference will be held on April 22 in Mumbai
The civic body is offering these rights on a monthly licence fee basis under a two-bid system, comprising technical and financial evaluations
e4m Staff Apr 17, 2026 10:45 AM
The eighth edition of the conference will be held on April 22 in Mumbai
The awards celebrate creativity, innovation, and excellence in outdoor advertising and media
From cultural insights to real-world installations, brands used OOH to spark engagement, not just visibility
Chehneet Kaur Mar 31, 2026 12:43 PM
Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats
Chehneet Kaur Mar 30, 2026 8:53 AM
The partnership is expected to drive scale, tech innovation, and data-led OOH solutions
e4m Staff Mar 25, 2026 2:34 PM
Mobile OOH is on the rise, with brands using creative vehicle and fleet activations to combine outdoor advertising with experiential, attention-grabbing formats
Chehneet Kaur Mar 19, 2026 9:05 AM
Media reports say the law allows municipal bodies to charge ad fees for displays on land, buildings, walls, hoardings, and similar structures within their jurisdiction
e4m Staff Mar 18, 2026 9:52 AM
Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:19 PM
This year, while the number of campaigns may be fewer, the ones on display are sharp, visible and rooted in the spirit of the season
Chehneet Kaur Mar 4, 2026 8:52 AM
OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers
Chehneet Kaur Mar 2, 2026 8:54 AM
Pitch Madison Advertising Report 2026 finds Q3 accounted for 100% of OOH growth, while Q4 remained the revenue anchor
e4m Staff Feb 24, 2026 5:10 PM