As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM


The FMCG major recently roped in Connect OOH for the campaign

exchange4media Staff May 16, 2022 1:23 PM


Bumble aims to encourage its community to embrace dating with the ‘You’ve Got This’ campaign

exchange4media Staff May 14, 2022 8:44 AM


The agencies would manage Vadilal’s OOH  media, strategy, planning, buying, negotiation and implementation for OOH

exchange4media Staff May 5, 2022 11:55 AM

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Huge hoardings of Ranveer Singh holding a foetus along with a sharp tag line - Jayeshbhai Ko Ladka Hoga Ya Ladki took over the various hotspots

exchange4media Staff Apr 22, 2022 5:12 PM


The campaign includes cut-outs at cinemas & outdoor sites, radio jingle and KGF: Chapter 2 star-cast visits at popular malls

exchange4media Staff Apr 19, 2022 2:33 PM


Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM


The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas

exchange4media Staff Mar 30, 2022 6:07 PM

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Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM


The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports

exchange4media Staff Mar 17, 2022 7:03 PM

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The content is aimed at Telugu-speaking audiences in not just metro cities but also in the underserved tier-2 & tier 3 segments

exchange4media Staff Mar 11, 2022 2:34 PM

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The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM

Mantaray Digicom?blur=25

Robin Gupta, Vineet Sharma and Sumit Goswami say their disruptive offering will usher in new ways of conducting OOH business

exchange4media Staff Feb 24, 2022 8:30 AM

Zest Outdoor OOH?blur=25

Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead

Anjana Naskar Feb 22, 2022 8:31 AM


Experts say the rollout of 5G will bolster proliferation and penetration of broadband and telecom connectivity

exchange4media Staff Feb 1, 2022 1:50 PM