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The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports
exchange4media Staff Apr 30, 2021 11:05 AM
MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches
exchange4media Staff Apr 15, 2021 2:03 PM
The media rights were won following a competitive bidding process
exchange4media Staff Apr 7, 2021 3:52 PM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation
exchange4media Staff Mar 23, 2021 8:32 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused
exchange4media Staff Mar 15, 2021 12:05 PM
The platform connects all advertisers to curated audience-based deals for real-world video advertising on Out-of-Home (OOH) media
exchange4media Staff Mar 15, 2021 11:48 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021
Noel Dsouza Mar 12, 2021 8:12 AM
Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine
exchange4media Staff Mar 10, 2021 9:03 AM
Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport
exchange4media Staff Mar 9, 2021 3:56 PM
Executed by Taproot Dentsu and Dentsu Webchutney, the campaign will go live in multiple languages across TV, digital, print, radio and OOH
exchange4media Staff Mar 6, 2021 7:40 AM
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
exchange4media Staff Mar 5, 2021 8:43 AM
The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC
exchange4media Staff Mar 2, 2021 8:09 AM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
Conceptualized by Leo Burnett, the campaign flagged-off on 8th February and immediately became viral on social media with about 1.9 million interactions
exchange4media Staff Feb 26, 2021 10:54 AM
The campaign is launched across television, OOH and digital channels
exchange4media Staff Feb 23, 2021 4:31 PM
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
exchange4media Staff Feb 23, 2021 12:36 PM
