The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more

exchange4media Staff Nov 23, 2020 5:59 PM

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on JCDecaux Street Furniture in Delhi

exchange4media Staff Nov 20, 2020 3:32 PM

The brand teamed up with Aishwarya Gajanan Ghare, Marishaa Shah and Priyanka Chinchorkar for the Out of Home activity in Mumbai

exchange4media Staff Nov 18, 2020 3:32 PM

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

Some OOH owners shared that they are now appealing for an extension of the waiver till August 2020

Noel Dsouza Nov 10, 2020 8:04 AM

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month

exchange4media Staff Nov 6, 2020 5:07 PM

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021

Noel Dsouza Nov 4, 2020 8:28 AM

Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors

exchange4media Staff Nov 3, 2020 1:53 PM

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more

Noel Dsouza Nov 3, 2020 8:36 AM

Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ⅔ of people find OOH more visible currently

exchange4media Staff Nov 2, 2020 8:14 AM

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium

exchange4media Staff Oct 27, 2020 1:36 PM

The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns

Noel Dsouza Oct 27, 2020 1:21 PM

As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee for June 2020, 15% for July, 30% for August and 50% for September

Noel Dsouza Oct 27, 2020 8:48 AM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets

Noel Dsouza Oct 26, 2020 8:12 AM

Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period

Gulab Patil Oct 21, 2020 9:21 AM