The brand campaign with Salman Khan will also showcase Somany’s tag line ‘Zameen se Judey’

exchange4media Staff Sep 18, 2020 1:59 PM

In association with Times OOH, the brand targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology

exchange4media Staff Sep 17, 2020 6:38 PM

Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards

exchange4media Staff Sep 16, 2020 12:15 PM

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

Noel Dsouza Sep 16, 2020 9:14 AM

If the Bombay High Court rules in OOH owners' favour, they will be able to reclaim their payments with interest

Noel Dsouza Sep 10, 2020 9:30 AM

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more

Noel Dsouza Sep 4, 2020 7:39 AM

e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal

Noel Dsouza Sep 3, 2020 8:05 AM

OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period

Noel Dsouza Sep 2, 2020 8:20 AM

The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories

Noel Dsouza Sep 1, 2020 9:26 AM

The agency claims it is the biggest advertising digital display ever installed inside any mall in India yet

exchange4media Staff Aug 31, 2020 7:12 PM

OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity

Noel Dsouza Aug 31, 2020 8:49 AM

Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures

Noel Dsouza Aug 27, 2020 8:42 AM

The campaign, conceptualised by Posterscope India, focuses on large format hoardings and has been launched in Jamshedpur

exchange4media Staff Aug 26, 2020 2:38 PM

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term

exchange4media Staff Aug 21, 2020 11:43 AM

According to Pitch Madison Report Mid-Year Review, OOH is predicted to grow from Rs 1750 crore to Rs 2300 crore in 2020

exchange4media Staff Aug 19, 2020 2:00 PM

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back

Noel Dsouza Aug 14, 2020 8:43 AM

With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

exchange4media Staff Aug 13, 2020 12:24 PM