ooh

If you have the right creativity, OOH delivers the brand purpose very clearly: Rakesh Kaul

NEONS OOH Conference 2019: Rakesh Kaul, President-Consumer Business & CEO- Evok Retail, HSIL Ltd., delivered the valedictory and jury chair address

exchange4media Staff 3 days ago

EC order on eco-friendly outdoor poll campaigns gets mixed response from industry

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur 5 days ago

Brand Idea installs Live LED & non-LED screens as part of OOH activation

Idea 4G – India ka Live Network campaign focuses on the power of Live video in bringing about a societal change 

exchange4media Staff 6 days ago

2019 General Elections, a crucial time for the OOH space

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 6 days ago

Colgate Total relaunched; campaign encourages one to 'Upgrade to Whole Mouth Health'

Brand is set to launch parody with the objective of making oral care conversations more enjoyable 

exchange4media Staff 1 week ago

NEONS OOH Conference: Data exists, we need to imbibe technology: Haresh Nayak, Posterscope

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff 1 week ago

NEONS OOH Conference: Transformational change is the only constant: Sujit Banerjee, Ecosys

At the ninth edition of the NEONS OOH Conference, Sujit Banerjee, Director & CEO- Ecosys OOH spoke on ‘Value proposition as an instrument of transformation.’

exchange4media Staff 1 week ago

NEONS OOH Conference: Amit Tiwari explains the beautiful synergy of Internet & OOH

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums

exchange4media Staff 1 week ago

Long term vision must be 'Less is More', says Prem Shankar Jha at NEONS OOH Conference

Jha, Deputy Commissioner, South Delhi Municipal Corporation, in his special address spoke about Supreme Court's new advertisement policy, which he said has given the OOH industry a new direction

exchange4media Staff 1 week ago

NEONS OOH Conference: Panel Discussion: OOH is relevant, the way digital is

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff 1 week ago

NEONS OOH Conference: Measurement is possible in the digital era: Rachana Lokhande

Rachana Lokhande, CO-CEO, Kinetic India addressed a session on 'Measuring Impact in OOH Advertising: Practical or Impossible?'

exchange4media Staff 1 week ago

Recap: The Week That Was

We bring you a round up of the news making headline this week

exchange4media Staff 1 week ago

NEONS OOH Conference: Industry experts discuss how to align OOH with ROI

Moderated by Rajneesh Bahl, the panel comprised Aditya Tandon, Anil Hirani, Ashish Bajaj, Sanil Jain, and Sonia Serrao, who explained why outdoor advertising is crucial for brands

exchange4media Staff 1 week ago

NEONS OOH Conference: Industry experts on how DOOH still has a long way to go in India

At the NEONS OOH Conference and Awards 2019 panellists discussed what is the next step in DOOH to attract maximum eyeballs

exchange4media Staff 1 week ago

NEONS OOH Awards: Signpost is Media Agency of the Year; Alok Jalan is Person of the Year

Amazon India bags Advertiser of the Year award, while fbb's Fashion Glam Tram wins the award for Campaign of the Year

exchange4media Staff 1 week ago

Signpost India empowers women with bicycle sharing project

The bicycle sharing system conceptualized by Signpost India has empowered all women team to rise in skilled hands right from the maintenance to distribution chain

exchange4media Staff 1 week ago

NEONS OOH Conference: Amit Tiwari to talk about co-existence of OOH and Internet

The ninth edition of OOH Conference and NEONS Awards will be held at The Leela Ambience in Gurugram on March 8

exchange4media Staff 1 week ago

This election, Kerala OOH sector to see 25-30% growth compared to 2014 polls: Experts

OOH players hoping for a boom between March and May to recover from losses suffered due to last year’s floods

Neethu Mohan 1 week ago

Rakesh Kaul to give valedictory address at OOH Conference and Neon Awards 2019

Kaul, President- Consumer Business & CEO- Evok Retail at HSIL Ltd will give a valedictory address at the upcoming ninth edition of OOH Conference and Neon Awards

Anjali Thakur 1 week ago

Rachana Lokhande to address NEONS OOH Conference 2019

At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?

exchange4media Staff 04-March-2019