Conceptualized by Leo Burnett,  the campaign flagged-off on 8th February and immediately became viral on social media with about 1.9 million interactions

exchange4media Staff 1 day ago

The campaign is launched across television, OOH and digital channels

exchange4media Staff Feb 23, 2021 4:31 PM

The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule

exchange4media Staff Feb 23, 2021 12:36 PM

Bumble has partnered with Ritu Varma, Abijeet Duddala, Alekhya Harika and Shreyas Mediratta, who will share their dating tips and tricks to help women make the first move

exchange4media Staff Feb 22, 2021 1:58 PM

The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering

exchange4media Staff Feb 22, 2021 11:28 AM

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market

exchange4media Staff Feb 18, 2021 3:20 PM

At the unveiling of the Pitch Madison Report 2021, Purohit, President, Jagran Prakashan, shared insights on getting print, OOH, and radio back to their glory days

exchange4media Staff Feb 18, 2021 8:45 AM

After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings

Noel Dsouza Feb 17, 2021 8:44 AM

Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards

exchange4media Staff Feb 9, 2021 8:37 AM

OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data

Noel Dsouza Feb 8, 2021 9:06 AM

Bank of Baroda, ITC, Samsung, Netflix, Cadbury and more have already boarded this mega LED screen with their campaigns & are becoming the eye candy for all

exchange4media Staff Feb 5, 2021 12:38 PM

The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player

Noel Dsouza Feb 3, 2021 8:22 AM

The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana

exchange4media Staff Feb 2, 2021 10:30 AM

The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM

Former Director & CEO of Ecosys OOH, Banerjee will start his stint with Moving Walls on February 1

exchange4media Staff Jan 29, 2021 3:46 PM

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year

Sonam Saini & Tasmayee Laha Roy Jan 28, 2021 8:28 AM

Net profit at Rs 31.6 cr registered a 201% growth compared to the same quarter last year

exchange4media Staff Jan 22, 2021 5:08 PM

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM