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On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman
exchange4media Staff 6 hours ago
In the virtual roundtable, Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh, and Vinkoo Chakraborty will discuss future of OOH industry in the post-lockdown environment
exchange4media Staff 1 day ago
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading
exchange4media Staff Jul 2, 2020 11:13 AM
The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later
Noel Dsouza Jul 1, 2020 7:53 PM
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback
Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Noel Dsouza Jun 29, 2020 8:18 AM
Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector
Noel Dsouza Jun 26, 2020 8:55 AM
According to industry experts, COVID-19 restrictions have made the Bus Queue Shelter format not worth investing in these times
exchange4media Staff Jun 25, 2020 8:29 AM
Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel
exchange4media Staff Jun 24, 2020 4:23 PM
GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too
exchange4media Staff Jun 23, 2020 11:32 AM
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Noel Dsouza Jun 19, 2020 8:27 AM
The High Court has also said it will need time till next week to decide on the matter of compensation
Noel Dsouza Jun 17, 2020 7:45 AM
The company has launched RoohAfza Fusion & RoohAfza Milkshake
exchange4media Staff Jun 16, 2020 10:00 PM
Sources in the industry say government is likely to make a statement on the matter soon
exchange4media Staff Jun 16, 2020 8:48 AM
On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman
exchange4media Staff Jun 16, 2020 8:16 AM
On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman
exchange4media Staff Jun 15, 2020 9:00 AM
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Noel Dsouza Jun 9, 2020 8:40 AM
If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee
Noel Dsouza Jun 8, 2020 8:33 AM
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Noel Dsouza Jun 3, 2020 8:24 AM
