ooh
OOH webinar?blur=25

On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman

exchange4media Staff 6 hours ago

webinar?blur=25

In the virtual roundtable, Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh, and Vinkoo Chakraborty will discuss future of OOH industry in the post-lockdown environment

exchange4media Staff 1 day ago

OOH Unified Measurement System?blur=25

In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza 1 day ago

Vikram Hemdev?blur=25

Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

exchange4media Staff Jul 2, 2020 11:13 AM

Bombay HC Hearing on OOH Owners?blur=25

The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later

Noel Dsouza Jul 1, 2020 7:53 PM

OOH?blur=25

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback

Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM

Airport Advertising?blur=25

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

Bright OOH New Sites Mumbai?blur=25

Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector

Noel Dsouza Jun 26, 2020 8:55 AM

OOH?blur=25

According to industry experts, COVID-19 restrictions have made the Bus Queue Shelter format not worth investing in these times

exchange4media Staff Jun 25, 2020 8:29 AM

TimesOOH?blur=25

Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel

exchange4media Staff Jun 24, 2020 4:23 PM

groupm?blur=25

GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

Hyperlocal OOH Content?blur=25

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

OOH?blur=25

The High Court has also said it will need time till next week to decide on the matter of compensation

Noel Dsouza Jun 17, 2020 7:45 AM

Airport License Fees?blur=25

Sources in the industry say government is likely to make a statement on the matter soon

exchange4media Staff Jun 16, 2020 8:48 AM

e4m webinar?blur=25

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 16, 2020 8:16 AM

OOH webinar?blur=25

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 15, 2020 9:00 AM

Billboard Speaks Campaign?blur=25

Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike

Noel Dsouza Jun 9, 2020 8:40 AM

Mumbai OOH Owners?blur=25

If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee

Noel Dsouza Jun 8, 2020 8:33 AM

Airport Advertising?blur=25

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM