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Outdoor industry body welcomes year-round enforcement but seeks digital single-window permissions, QR verification, uniform penalties and a phased shift away from PVC flex
Kanchan Srivastava Oct 7, 2026 12:23 PM
Outdoor Media owners and agencies question whether political patronage and weak enforcement will allow ‘Flex-Free Mumbai’ to become another symbolic exercise
Kanchan Srivastava Oct 7, 2026 8:34 AM
Mumbai Mayor Ritu Tawde has written to the BMC Commissioner, seeking immediate and strict action against unauthorised advertisements, with ‘zero tolerance’
Kanchan Srivastava Oct 6, 2026 8:58 AM
At e4m Real Time Programmatic Conference 2026, industry leaders discuss how programmatic DOOH is changing the way brands buy, create and measure OOH campaigns
The multi-city campaign saw a combination of billboards and bus branding demonstrating the functional benefits of Welspun’s QuikDry Towels
Temporary bamboo structures, pandal branding and local sponsorships are swelling the festive ad market, but much of this spend sits outside conventional OOH measurement
Sandhi Sarun Oct 1, 2026 9:01 AM
At the fifth edition of the conference on September 30, the panellists will share insights on the topic 'Programmatic DOOH: Bridging Digital & Physical'
This festive season, BARC uncertainty, digital-first spending and scarce premium inventory are giving OOH a bigger role in the festive advertising mix
Sandhi Sarun Sep 25, 2026 9:15 AM
Stakeholders say OOH has made significant measurement progress, but the next step is building greater consistency, trust and commercial relevance around the numbers
Sandhi Sarun Sep 16, 2026 8:42 AM
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
Sandhi Sarun Sep 8, 2026 9:36 AM
Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff
Sandhi Sarun Aug 31, 2026 9:13 AM
The campaign includes more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase 1
e4m Staff Aug 19, 2026 1:26 PM
His earlier stints include roles at Kommune India, NEWJ, Viacom18, GroupM, Reliance Broadcast Network, among others
e4m Staff Aug 17, 2026 10:47 AM
Before joining Signpost India, he spent nearly two decades with The Times Group
e4m Staff Aug 17, 2026 10:32 AM
From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
Sandhi Sarun Aug 17, 2026 9:25 AM
As Chairman and Co-Founder of Fodxpert Ally Pvt Ltd alongside Khushi Singh, Qureshi has successfully steered the brand Fodxpert through five impactful years
NATIVE CONTENT Aug 6, 2026 10:33 AM
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
e4m Staff Jul 29, 2026 4:00 PM
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
e4m Staff Jul 20, 2026 8:54 AM
Prior this elevation, Chopra served as Chief Operating Officer of TIML
Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd
e4m Staff Jun 29, 2026 10:03 AM
Narayanaswami Shekhar, Chairman of IOAA & CEO of Times Innovative Media, speaks to e4m on RoadStar’s adoption, agency concerns
Kanchan Srivastava Jun 25, 2026 9:17 AM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
e4m Desk Jun 17, 2026 11:21 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 11, 2026 10:36 AM
Multiple media owners raise concerns that BMC's outdoor policy added complexity to the industry without addressing the root problem of illegal inventory
Imran Fazal May 4, 2026 8:33 AM
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
The Mumbai-based company seeks to scale its presence in the OOH advertising segment and deepen its play in digital OOH inventory
e4m Staff Apr 29, 2026 1:35 PM
At the e4m OOH Conference 2026, Mahindra and Mahindra's CMO for Auto, Manjari Upadhye, explained why presence without relevance leads to empty impressions
e4m Staff Apr 27, 2026 2:23 PM
Tata Realty and Infrastructure Limited's Sarthak Seth highlights that integrated OOH allows brands to leverage audience data, map traffic patterns, and retarget potential buyers more effectively
e4m Staff Apr 24, 2026 9:01 AM
For the OOH advertising industry, India's infrastructure boom spanning metros, airports, and expressways represents a shift in how brands reach, engage, and hold the attention of consumers
e4m Staff Apr 23, 2026 7:39 PM
Leaders at the e4m OOH Conference said localisation now goes beyond translation, focusing on consumer behaviour, dwell time and city nuances, with OOH aligning more closely with digital and commerce
e4m Staff Apr 23, 2026 2:07 PM
Here are some special moments from e4m OOH Conference and Awards 2026
e4m Desk Apr 23, 2026 12:35 PM
At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, performance-driven media
e4m Staff Apr 23, 2026 12:34 PM
The brand won 8 metals with 4 golds and 4 silver metals across categories for its impactful work
The media agency bagged 40 metals for its impressive work including 9 golds, 17 silver metals and 14 bronze metals across categories
The agency won 6 gold metals, 13 silvers and 14 bronze metals across categories for its creativity and innovation
The agency bagged 17 metals including 9 golds, 5 silver and 3 bronze metals across categories
Among the other key winners are Madison OOH, Laqshya Media Group, Coral Media, BMEG, Tanishq, Hindustan Unilever, UltraTech Cement and Pantaloons
Sam Balsara, Chairman of Madison World, delivered a data-driven valedictory address at the e4m OOH Conference 2026, laying out a frank diagnosis and a concrete roadmap for the medium
e4m Staff Apr 22, 2026 6:12 PM
The conference will be followed by the the e4m Neons OOH Awards 2026 that celebrates creativity, innovation and excellence in outdoor advertising
At the eighth edition of the conference on April 22, the panellist will share insights on the topic ‘Badalta Bharat: How New Infrastructure Is Redefining OOH in India’
At the eighth edition of the conference, the panellists will share insights on the topic ‘Speaking the city’s language: Localisation in modern OOH’
The eighth edition of the conference will be held on April 22 in Mumbai
While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust
Chehneet Kaur Apr 21, 2026 9:01 AM
Manjari Upadhye, Chief Marketing Officer - Auto, Mahindra and Mahindra Ltd., will share key insights on the topic ‘Branding on the Move: Building Automotive Narratives Beyond Screens’
Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty, will share key insights on the topic ‘OOH in the Real Estate Marketing Mix’
The eighth edition of the conference will be held on April 22 in Mumbai
The civic body is offering these rights on a monthly licence fee basis under a two-bid system, comprising technical and financial evaluations
e4m Staff Apr 17, 2026 10:45 AM