After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year

Neethu Mohan 4 days ago

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff 4 days ago

The activation executed at malls across Delhi and Mumbai garnered 1500+ engagements and 2.5 lakh impressions

exchange4media Staff 4 days ago

Bahl is based out of Mumbai and has previously worked with JWT, Madison Outdoor, Percept OOH, among others

exchange4media Staff 5 days ago

The campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding

exchange4media Staff 05-July-2019

Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads

exchange4media Staff 01-July-2019

Innovations like Block Out Printing, 3D Cut Outs, and Dynamic Lighting were executed to enhance the tempt value of the culinary experience

exchange4media Staff 25-June-2019

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh 15-June-2019

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

exchange4media Staff 07-June-2019

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur 27-May-2019

Edge1 will automate Origin's operations while reducing all manual efforts and making the organization system driven

exchange4media Staff 24-May-2019

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff 17-May-2019

Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side

exchange4media Staff 08-May-2019

A series of 20 hoardings came alive in the form of a Flipbook when captured on social media in Gurgaon

exchange4media Staff 07-May-2019

The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division

exchange4media Staff 25-April-2019

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur 24-April-2019

Nielsen research shows these passengers spend about 1 hour 40 minutes at the airport & a significant time is spent looking at ads

exchange4media Staff 01-April-2019

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff 29-March-2019

The campaign has been based on the insight that public behaviour is often dictated by “Who’s watching” 

exchange4media Staff 27-March-2019

BARC India started OOH TV viewership measurement in the three metro cities of Delhi, Mumbai and Bangalore in 2018, and has now significantly expanded the coverage to 120+ urban towns and cities

exchange4media Staff 25-March-2019