A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application

exchange4media Staff Oct 21, 2021 2:30 PM

The campaign has been executed by Laqshya Media Group

exchange4media Staff Oct 19, 2021 3:32 PM

The station will now be called ‘Bisleri Western Express Highway’ metro station

exchange4media Staff Oct 12, 2021 5:48 PM

Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2

Mansi Sharma Sep 24, 2021 8:49 AM

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

The agency will operate out of its office in Mahim Causeway

exchange4media Staff Sep 8, 2021 8:25 AM

Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 1, 2021 8:41 AM

Advertising at the airport will be spread over 14,700 sq. ft. and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards

exchange4media Staff Aug 20, 2021 3:52 PM

The funding will support its expansion plans

exchange4media Staff Aug 3, 2021 6:05 PM

For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts

Tasmayee Laha Roy Jul 29, 2021 8:29 AM

The plan covers a wide spectrum of employees from junior to senior managers

exchange4media Staff Jul 21, 2021 11:33 AM

These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code

exchange4media Staff Jul 14, 2021 5:15 PM

The account will be handled out of the agency’s Gurgaon office, led by Uday Mohan, President – North and West India, Havas Media

exchange4media Staff Jun 21, 2021 4:20 PM

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

Read was speaking at the World Out of Home Organization’s virtual European Forum with WOO President Tom Goddard

exchange4media Staff May 20, 2021 12:19 PM

The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports

exchange4media Staff Apr 30, 2021 11:05 AM

MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches

exchange4media Staff Apr 15, 2021 2:03 PM

The media rights were won following a competitive bidding process

exchange4media Staff Apr 7, 2021 3:52 PM

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM