Amazon’s Mini Mela activation has been planned across four key touch points--airports, metro stations, malls and corporate parks

exchange4media Staff 16 hours ago

Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts

Anjali Thakur Oct 4, 2019 8:27 AM

This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP

exchange4media Staff Sep 30, 2019 11:34 AM

As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally

exchange4media Staff Sep 17, 2019 7:38 PM

1,274 passengers were surveyed as part of the study that provides insights into traveller demographics, lifestyle, behaviour and ad effectiveness

exchange4media Staff Sep 16, 2019 12:41 PM

The campaign will use bus shelters to popularise the destinations that Air Asia is catering to

Noel Dsouza Sep 16, 2019 8:27 AM

Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive

Anjali Thakur Sep 12, 2019 8:42 AM

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility

exchange4media Staff Sep 3, 2019 1:42 PM

The digital pillars have been installed at the baggage reclaim area at Domestic arrivals

exchange4media Staff Aug 30, 2019 7:15 PM

According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM

Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2

Anjali Thakur Aug 29, 2019 7:50 AM

The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Launch India's first business content-driven, real-time DOOH network BizTalk

exchange4media Staff Aug 26, 2019 11:31 AM

Under the campaign, the agency has installed larger-than-life billboards at high traffic junctions in Mumbai and Gurgaon

exchange4media Staff Aug 25, 2019 10:00 AM

Conceptualised by FoxyMoron, the campaign features internet sensation Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala

exchange4media Staff Aug 24, 2019 9:15 AM

The company has asked employees to donate a part of their salary, and also started a photo contest to raise funds

exchange4media Staff Aug 19, 2019 12:28 PM

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

The agency has strategically placed impactful digital and static outdoor ad options at key stations like Andheri and Ghatkopar

exchange4media Staff Aug 12, 2019 6:56 PM