ooh
Rajneesh Bahl?blur=25

Prior to this, Rajneesh served as Senior Vice President with MudraMax OOH, a division of DDB Mudra. In the new role, he will be leading the national business growth for Laqshya Solutions

exchange4media Staff 10 hours ago

Haresh Nayak Posterscope?blur=25

Haresh Nayak, Group MD, Posterscope Group South Asia & Regional Director, Posterscope APAC, shares insights on how data can be a driving factor to entice clients to use OOH

Noel Dsouza Dec 2, 2019 9:02 AM

South Conclave Panel 2?blur=25

At the exchange4media Conclave - South, industry experts deliberate on the topic- 'How to Market to a Diverse & Connected Consumer'

exchange4media Staff Nov 23, 2019 9:10 AM

Nabendu Bhattacharyya?blur=25

Nabendu Bhattacharyya, CEO & MD of Milestone Brandcom, speaks about the growth of the agency and DOOH space in India

Noel Dsouza Nov 22, 2019 8:20 AM

Platinum Communications?blur=25

Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward

Noel Dsouza Nov 20, 2019 8:30 AM

Nikhil Verma Street Talk?blur=25

Nikhil Verma, President, OOH Services, Street Talk, spoke about the evolution of the agency, brand activations they curated and more

Noel Dsouza Nov 18, 2019 8:01 AM

Rajesh Radhakrishnan?blur=25

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

Vodafone Air Purifier Van?blur=25

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

Van Heusen?blur=25

The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport

exchange4media Staff Nov 12, 2019 11:49 AM

Amazon Prime Jack Ryan?blur=25

At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition

Anjali Thakur Nov 8, 2019 8:32 AM

Laqshya?blur=25

OMI used its in-house proprietary tool ‘SHARP’ to arrive at the apt TG touchpoints that will help propagate the brand’s message

exchange4media Staff Nov 6, 2019 4:16 PM

times ooh?blur=25

Times OOH leveraged on its network of over 200 digital screens at the airport; Diwali festival was sponsored by Amstrad, Amazon, Sony, Godrej Interio and Van Heusen

exchange4media Staff Nov 6, 2019 12:54 PM

OOH?blur=25

BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts

Anjali Thakur Nov 4, 2019 8:09 AM

Mochi?blur=25

The campaign was executed by PrimeOutdoors and is running in over 20 cities across the country

exchange4media Staff Nov 2, 2019 4:00 PM

Atul Srivastava, Group CEO, Laqshya Media?blur=25

SHARP, an AI empowered tool from Laqshya Media Group will help measure the effectiveness and media value of outdoor ad campaigns with supportive numeric data

Anjali Thakur Nov 1, 2019 7:30 AM

TagTalk Vivo V17Pro?blur=25

The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk

exchange4media Staff Oct 31, 2019 3:42 PM

Johnnie Walker #TheTravellingBillboard?blur=25

This OOH and digital media campaign will capture the live journey undertaken by a life-size billboard with the brand’s striding man logo exploring unchartered terrains and exotic locations in India

exchange4media Staff Oct 31, 2019 3:11 PM

SDMC logo?blur=25

South Delhi Municipal Corporation has floated three new tenders for advertisement rights for unipoles, toilet blocks and other OOH options

exchange4media Staff Oct 31, 2019 8:09 AM

White billboard?blur=25

Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months

Anjali Thakur Oct 24, 2019 9:15 AM