ooh
laqshya?blur=25

The plan covers a wide spectrum of employees from junior to senior managers

exchange4media Staff Jul 21, 2021 11:33 AM

Gupshup OOH ad?blur=25

These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code

exchange4media Staff Jul 14, 2021 5:15 PM

Havas Group?blur=25

The account will be handled out of the agency’s Gurgaon office, led by Uday Mohan, President – North and West India, Havas Media

exchange4media Staff Jun 21, 2021 4:20 PM

OOH?blur=25

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

read?blur=25

Read was speaking at the World Out of Home Organization’s virtual European Forum with WOO President Tom Goddard

exchange4media Staff May 20, 2021 12:19 PM

times ooh?blur=25

The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports

exchange4media Staff Apr 30, 2021 11:05 AM

T2?blur=25

MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches

exchange4media Staff Apr 15, 2021 2:03 PM

billboard?blur=25

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

NMRC ad tenders?blur=25

A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM

OOH IPL branding 2021?blur=25

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

hyndai?blur=25

The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused

exchange4media Staff Mar 15, 2021 12:05 PM

moving walls?blur=25

The platform connects all advertisers to curated audience-based deals for real-world video advertising on Out-of-Home (OOH) media

exchange4media Staff Mar 15, 2021 11:48 AM

OOH consumer behavior patterns?blur=25

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

OOH owners on BOCs government ad policy?blur=25

IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021

Noel Dsouza Mar 12, 2021 8:12 AM

BMW OOH campaign?blur=25

Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine

exchange4media Staff Mar 10, 2021 9:03 AM

Bengaluru Airport?blur=25

Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport

exchange4media Staff Mar 9, 2021 3:56 PM

Facebook campaign?blur=25

Executed by Taproot Dentsu and Dentsu Webchutney, the campaign will go live in multiple languages across TV, digital, print, radio and OOH

exchange4media Staff Mar 6, 2021 7:40 AM

mcdonalds ooh?blur=25

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM