CASHurDRIVE brings Spider-Man to life with an immersive OOH spectacle across Delhi, Mumbai
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
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Published: Jul 29, 2026 4:00 PM | 1 min read
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CASHurDRIVE Marketing Limited, one of India's leading integrated media and mobility solutions companies, has partnered with Sony Pictures India to launch a striking Out-of-Home (OOH) activation for Spider-Man: Brand New Day across Delhi and Mumbai, transforming everyday commutes into memorable brand experiences.
Featuring a fleet of fully wrapped vehicles displaying official film artwork and iconic visuals from Spider-Man: Brand New Day, the activation came alive with custom-built, life-size Spider-Man rooftop installations. Together, the wraps and rooftop execution turned everyday vehicles into eye-catching moving showcases, capturing attention and sparking conversations across the two cities.
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement. Combining creative storytelling with seamless execution, CASHurDRIVE and Sony Pictures India delivered an activation that extended the excitement of Spider-Man: Brand New Day beyond the cinema and into the everyday journeys of audiences.
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