Himalee Shah joins Banijay Asia and Endemol Shine India as Head – PR & Communications
She joined after a seven year stint at Prime Video, where she most recently served as International Publicity Lead & PR Manager – Indian Originals
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Published: Nov 2, 2026 1:40 PM | 1 min read
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- Himalee Shah has been appointed as Head of Public Relations & Communications at Banijay Asia and Endemol Shine India, after over seven years at Prime Video.
- At Prime Video, she served as International Publicity Lead & PR Manager for Indian Originals, focusing on global publicity strategies for local content.
- Shah expressed gratitude for her experiences at Prime Video and enthusiasm for her new role, emphasizing the evolving landscape of Indian entertainment.
- In her new position, she will oversee public relations and communications for both companies, which are involved in scripted and unscripted television productions.
Himalee Shah has joined Banijay Asia and Endemol Shine India as Head – Public Relations & Communications, following over seven year stint at Prime Video, where she most recently served as International Publicity Lead & PR Manager – Indian Originals.
At Prime Video, Shah led international publicity and communications for Indian original titles, working on publicity strategies to take local content to audiences across global markets.
Announcing her new role, Shah shared, “After an incredible 7+ years at Prime Video, I'm starting a new chapter as Head - Public Relations & Communications at Banijay Asia and Endemol Shine India.
The time I spent at Prime Video leading international publicity and shaping comms strategy for local original titles has taught me so much about storytelling, scale, and what it takes to bring great content to audiences. I'm grateful to all the incredible people I got to work with, and I'm taking those lessons with me.
I'm excited to join Banijay Asia and Endemol Shine India at a time when Indian entertainment is evolving rapidly and reaching audiences across India and beyond, and to help tell the stories behind some of the biggest unscripted and reality TV formats and scripted productions in the country.”
In her new role, Shah will lead public relations and communications for both entertainment companies, which have a presence across scripted productions, unscripted formats and reality television.
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