McDonald’s & CASHurDRIVE hit the Road with Ranveer Singh meal campaign

McDonald’s India (North & East), operated by Connaught Plaza Restaurants Pvt. Ltd. (CPRL), has launched an exciting new campaign to promote “The Ranveer Singh Meal”, and the execution of this high-energy campaign was spearheaded by CASHurDRIVE, one of India’s leading outdoor and transit advertising agencies.

The campaign brings McDonald’s signature energy to life through a fleet of vibrantly branded cabs, each topped with larger-than-life cutouts of Ranveer Singh and the iconic Golden Arches. These eye-catching mobile billboards were designed not just to advertise, but to celebrate fandom, spark curiosity, and turn heads on the move.

With over 400 cabs deployed across Delhi, NCR, Lucknow, and Kolkata, the campaign was carefully routed through high-footfall zones including India Gate, Noida Sector 18, Hazratganj, and Gomti Nagar. The strategy ensured maximum impact among the brand’s core audience—urban youth, college students, and working professionals—who encountered the campaign in their everyday journeys.

Drawing inspiration from McDonald’s global “Famous Orders” platform and rooted in the concept of “Fan Truths,” the cab branding served as a bold, street-level announcement of Ranveer Singh as McDonald’s newest brand ambassador. It tapped into India’s deep nostalgia and love for McDonald’s favourites, reimagining those joyful moments through high-visibility, high-recall formats across the streets of North and East India.

The campaign celebrates the bold, fun-loving spirit of actor Ranveer Singh through a specially curated meal.

From concept alignment to rollout, CASHurDRIVE seamlessly connected the energy of Ranveer Singh with McDonald’s youthful brand image. Their expertise in on-ground activations and vehicle-based media ensured the campaign was not only seen but also experienced in motion, aligning perfectly with the dynamic essence of both the brand and the actor.