Zydus Wellness CEO Tarun Arora to deliver keynote address at e4m Screenage 2026

The ninth edition of e4m Screenage is set to take place on December 1 in Mumbai. Bringing together a distinguished line-up of industry leaders and experts, the event will feature discussions on emerging trends and technologies shaping the digital ecosystem. Among the key highlights will be a keynote address by Tarun Arora, Chief Executive Officer of Zydus Wellness Ltd., on ‘Health in the Age of AI: Empowering Consumers and Communities’.

As artificial intelligence transforms how businesses understand and engage with consumers, its implications for the FMCG industry extend beyond marketing efficiencies and operational advancements. From anticipating evolving consumer needs to enabling informed choices and making wellness accessible at scale, AI presents an opportunity to redefine the role consumer companies play in everyday lives.

Building on this evolving landscape, Tarun will explore three fundamental shifts shaping consumer wellness: harnessing AI to deepen consumer understanding and drive innovation, empowering individuals to make informed wellness choices, and leveraging technology to build healthier, more inclusive communities. He will also address the importance of scientific credibility, consumer privacy and trust as technology increasingly influences health-related decisions.

At the heart of his address will be a larger industry imperative: AI's true potential in consumer wellness lies not merely in generating information, but in translating insights into better choices, healthier habits and stronger communities.

With a packed agenda spanning emerging technologies, changing consumer behaviours and digital innovation, e4m Screenage 2026 will spotlight how mobile-first experiences are reshaping consumer engagement. Tarun’s keynote will bring a distinct FMCG perspective, highlighting how AI can create meaningful value beyond brand-consumer interactions.