Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers

Shweta Raaj Singh 14-June-2019

Tarun Arora, CMO of Inshorts, talks about how the market still lags behind when it comes to being new and original

Rasika Kiran Upasani 25-March-2019

As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across GECs and News channels in the country

exchange4media Staff 11-June-2016

Volkswagen's Kamal Basu, Mondelez India's Prashant Peres, Marico's Sameer Satpathy, Zydus' Tarun Arora and Nielsen's Prashant Singh on 'Rise of the Connected Consumers' at Businessworld Marketing Whitebook launch

exchange4media Staff 01-August-2015

We continue to be upbeat about consumer demand in 2012. We expect growth to be driven on the back of new product launches, says Tarun Arora, Godrej Consumer Products Ltd.

Tarun Arora 30-December-2011