Rashi Bhushan joins Milton as AGM – Marketing and Omnichannel Media
Bhushan moves from DDB Mudra Group, where she served as Associate Vice President – Digital Media Planning and Buying
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Published: Oct 10, 2026 7:44 PM | 1 min read
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- Rashi Bhushan has joined Hamilton Housewares as Assistant General Manager – Marketing and Omnichannel Media, based in Mumbai, starting in September 2026.
- She will oversee marketing and omnichannel media for the company's drinkware business.
- Prior to this role, Bhushan worked at DDB Mudra Group as Associate Vice President – Digital Media Planning and Buying from April 2021 to August 2026, and has held various positions in digital strategy and media planning at agencies such as Madison World, Mindshare, and Span Digital.
- Bhushan holds a postgraduate diploma in management with a focus on marketing and human resources, as well as a bachelor's degree in English and economics.
Rashi Bhushan has joined Hamilton Housewares, the company behind the Milton brand, as Assistant General Manager – Marketing and Omnichannel Media. Based in Mumbai, she took up the role in September 2026 and will oversee marketing and omnichannel media for its drinkware business.
Bhushan moves from DDB Mudra Group, where she served as Associate Vice President – Digital Media Planning and Buying from April 2021 to August 2026. During her tenure, she also held the position of Senior Partner – Integrated Strategy and Media.
She brings experience across digital strategy, media planning and buying, and client management, having worked with agencies including Madison World, Mindshare and Span Digital.
At Madison World, Bhushan was Business Director from July 2018 to November 2020, handling accounts including Tata Consumer Products and Welspun. Her responsibilities spanned brand communication, campaign planning, media buying and client servicing.
Earlier, she served as Director – Digital at Mindshare from May 2017 to January 2018, working on accounts such as Castrol, Star India and Facebook. From May 2015 to April 2017, she was Senior Account Director – Digital at Span Digital, where she managed digital strategy and media planning across public- and private-sector clients.
Bhushan holds a postgraduate diploma in management, specialising in marketing and human resources, from the Institute of Management Studies, Ghaziabad. She also has a bachelor’s degree in English and economics from Isabella Thoburn College.
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