omnichannel-marketing
Naved Chaudhary?blur=25

Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM

ooh omnichannel marketing strategy?blur=25

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

IBC panel?blur=25

Day 2 of India Brand Conclave: Panel discussion with Bhavana Mittal, Bharat Kataria, Channan Sahwney, Priti Murthy, Pawan Sarda, Rajeev Dhal and Anuj Kumar

exchange4media Staff Dec 4, 2020 4:04 PM

Bharat Khatri?blur=25

Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels

Bharat Khatri Jul 15, 2020 8:33 AM

resulticks?blur=25

Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research

exchange4media Staff Jun 17, 2020 10:37 AM

Vizury Engage360?blur=25

Vizury Engage360 helps marketers unify their communication across connected channels and devices

exchange4media Staff Dec 13, 2019 4:05 PM

Mani Gopalaratnam Resulticks?blur=25

Gopalaratnam will lead Resulticks’ efforts to optimize the customer journey, promote best practices in implementing the Resulticks platform, and maximize economic value for clients

exchange4media Staff May 20, 2019 2:41 PM