a simple agency bags OOH mandate for Foxtale campaign featuring Shah Rukh Khan

a simple agency has bagged the Out-of-Home (OOH) mandate for new-age skincare brand Foxtale.

The partnership kicks off with an outdoor campaign starring superstar Shah Rukh Khan. Spanning more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase 1, the campaign is designed to grab eyeballs in some of India's most crowded consumer hubs, according to a press release.

“Rather than just treating OOH as a standard reach exercise, the campaign pairs Foxtale’s rapid market growth with SRK's mass appeal to turn everyday advertising surfaces into memorable brand moments.

Foxtale recently announced Shah Rukh Khan as its Brand Ambassador across key categories, as part of its “Let Your Glow Through” campaign. The brand positioning moves beyond surface-level skincare to address underlying skin health at the source. The campaign draws on Khan’s authenticity and widespread appeal to create a strong, relatable connection with consumers, while reinforcing Foxtale’s commitment to high-quality skincare products,” stated the release.

Speaking on the tie-up, Avichal Pugalia, VP - Growth at Foxtale, said, “As Foxtale continues to scale as a brand, building strong visibility and recall across markets is an important part of our growth journey. Our association with a simple agency allows us to approach OOH with a sharper focus on impact, scale, and consumer attention. With Shah Rukh Khan at the centre of this campaign and a presence across cities, we are looking to create a strong and memorable brand presence across some of our most important markets.”

Chirag Sangai, Founder, a simple agency, added, “OOH works best when it becomes part of the world people are already experiencing rather than simply another advertising surface. For Foxtale, the scale of the campaign, the presence of Shah Rukh Khan, and the diversity of markets allowed us to build visibility that feels difficult to ignore. We are excited to partner with Foxtale on creating an OOH presence that goes beyond impressions and builds stronger brand memory.