Celebs lose Twitter followers; quality of influencer engagement will improve, say experts

Prime Minister Narendra Modi, Amitabh Bachchan and Shah Rukh Khan lost 3 lakh, 4 lakh, and 3.6 lakh Twitter followers, respectively

Competition has had no effect on us: Bhushan Kumar, T Series

Kumar, in conversation with Viacom COO, Raj Nayak, discussed the vision of Late Gulshan Kumar, revenue streams, digital music, independent artistes, c...

Shah Rukh Khan is not one to shy away from a challenge: TS Kalyanaraman, Kalyan Jewellers

Chairman and Managing Director has launched six showrooms on a single day in UAE, and seven showrooms in one day in Qatar

Influencer association helps Airbnb build a deeper connect with their TG

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect wi...

Shah Rukh Khan stars in new war cry for Team KKR

Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar shows die-hard fans gearing up for the 2018 IPL

Star Plus’ TED Talks India: Nayi Soch gets three more seasons

The first season, which featured speakers delivering inspiring and informative talks in TED’s signature style of 18 minutes or less, drew an astoundin...

Magnetic Maharashtra: Industry stalwarts on shaping the future of information and entertainment

Some of the biggest names in the Media and Entertainment industry share their ideas on what needs to be done to increase growth in the sector.

Southern brands aim for better digital outcomes in 2018

With the first month of 2018 coming to an end, brands present in south India talk about the road map for the remaining year

Shah Rukh Khan's Team KKR undertakes fan engagement activity ahead of IPL auctions

KKR launched campaign, ‘Knighting Ceremony 2018’ wherein fans could send suggestions on who they would like to see on the squad in IPL 11

IPL 2018: Will KKR continue to seek higher value?

Industry experts are confident that Kolkata Knight Riders which is one of the most profitable IPL franchises will continue to bring in sponsorship rev...

Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand: Duff & Phelps report

In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-rank...

With minimal marketing Ittefaq movie preserves intrigue with a fresh approach

The team decided to preserve the intrigue and mystery around the movie and skipped the usual hoopla around a movie's release

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

Satisfied to bring an idea as eclectic, diverse and intense as TED Talks on TV in Hindi: Uday Shankar, Star India

Uday Shankar, Chairman and CEO, Star India, talked about how it took some convincing to bring TED Talks to India and the massive effort this Shah Ruk...

DHFL launches new TVC to promote 'Housing For All'

‘Aisa Desh Ho Mera’ campaign is directed by Nitesh Tiwari

Denver ropes in Shah Rukh Khan as its brand ambassador

The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising

Dharma 2.0-SRK-Gauri Khan add 'Touch of Love' in new campaign for D'Decor

Dharma 2.0 has recently bagged the mandate for D’Decor’s new ad campaign - ‘Touch of Love’. The TVC features power couple Shah Rukh Khan and Gauri Kha...

Show more