shah-rukh-khan
Sitars to spleens, buffaloes to Barcelona: this week's ads prove brands will chase any story that sticks
Aryendra Khan Jul 4, 2026 8:34 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
Shalinee Mishra Jun 26, 2026 9:25 AM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
Kolkata Knight Riders (KKR) has recruited Bangladesh fast bowler Mustafizur Rahman for a price of Rs 9.2 crore in the IPL 2026 mini-auction
The TVC highlights the durability and reliability of Rungta Steel TMT Bars
e4m Staff Dec 12, 2025 4:34 PM
The statue is part of the Scenes in the Square trail, making DDLJ the first Indian film to be memorialised at this historic entertainment hub
Shah Rukh Khan’s appearance at a high-profile Delhi wedding has triggered widespread social media discussion after several videos from the event went viral
Netflix has said Sameer Wankhede, the former NCB officer, has been overreacting to a brief satirical segment in Aryan Khan’s directorial debut and that the show lampoons the entire film industry
e4m Staff Nov 28, 2025 10:36 AM
From Dharmendra to Imran Khan, viral death hoaxes expose a disturbing misinformation economy where grief becomes engagement, and engagement becomes revenue for platforms
Aryendra Khan Nov 27, 2025 3:49 PM
Here’s a look at this week’s ads, showcasing what’s working in the current landscape and what still feels like a miss
Soumya Gawri Nov 22, 2025 9:06 AM
The new ‘Scent of Success’ campaign celebrates the idea that real success lies not in fame or stature, but in staying humble and grounded
e4m Staff Nov 18, 2025 1:02 PM
The announcement marks a collaboration between Shah Rukh Khan and Rizwan Sajan, Founder and Chairman of Danube Group
e4m Staff Nov 17, 2025 2:51 PM
Madhavan Narayanann, senior editor and commentator, decodes SRK, the brand ambassador favourite, and brand SRK
Madhavan Narayanann Nov 6, 2025 12:54 PM
In an era when Bollywood’s global reach was still taking shape, Shah Rukh Khan forged a deep emotional bond with the Indian diaspora, audiences who saw in him a rare blend of nostalgia and modernity
Soumya Gawri Nov 3, 2025 8:37 AM
Brand SRK isn’t powered by hype but by heart, it's not just alive; it’s still leading
As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn
e4m Staff Sep 25, 2025 8:21 AM
In Jan–June 2025, non-celebrities accounted for 71% of endorsements, while celebrities contributed 29%, according to TAM AdEx
The Online Gaming Bill 2025 hasn’t just silenced fantasy platforms—it’s shut down a decade-long ad engine powering agencies, production houses, and celebrity deals
Aryendra Khan Aug 29, 2025 8:59 AM
The Indian spirits maker will invest up to $4.56 million to launch D’YAVOL Añejo, aged for about two years in wine casks and slated for release by December 2025
e4m Staff Aug 13, 2025 8:28 AM
The announcement follows Shah Rukh Khan’s recent appearance in Zomato’s latest Fuel Your Hustle campaign
Amid the festive cheer, let's dive into what adland has in store for us this week
Soumya Gawri Aug 9, 2025 7:49 AM
‘Fuel Your Hustle’ campaign features archival footage from their childhood and early days of struggle, bringing their authentic and inspiring stories to life
e4m Staff Jul 15, 2025 1:48 PM
Shah Rukh Khan’s association brings not only national recognition but also resonates with Rohan’s values, legacy, trust and mass appeal, the company said
e4m Staff Jul 12, 2025 1:14 PM
Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare
Soumya Gawri Jul 3, 2025 8:04 AM
'In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for,' said Ramesh Kalyanaraman, Director, Candere
e4m Staff May 20, 2025 4:53 PM
#FantasyZarooriHai, is a gentle yet powerful reminder that fantasy is essential — not just for escape, but for inspiration
e4m Staff May 16, 2025 4:50 PM
We look back at the ads that worked and those that didn't in this week's ad-venture!
Soumya Gawri May 3, 2025 8:53 AM
To mark the beginning of the partnership, Harpic will be releasing a new TVC featuring Shah Rukh Khan, “Harpic Hai Na”
Actors from across film fraternities converged at WAVES Summit 2025, lauding the initiative with its promise of convergence, global partnerships, and creative empowerment
e4m Staff May 2, 2025 10:47 AM
Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global
The campaign beautifully portrays Shah Rukh Khan as the ultimate host and Zeenat Aman as the ever-graceful guest, creating a heartwarming and nostalgic ad
NATIVE CONTENT Apr 3, 2025 6:18 PM
The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms
e4m Staff Mar 24, 2025 2:04 PM
In case of ‘most popular female actors’ there are more Bollywood actors than South stars, says the report - Ormax Stars India Loves
e4m Staff Mar 20, 2025 1:03 PM
Directed by renowned Director Shoojit Sircar, the campaign also features legendary actor Zeenat Aman
e4m Staff Mar 11, 2025 4:21 PM
The notices have been issued based on a complaint by Yogendra Singh Badiyal, a Jaipur-based advocate who questioned the brand on claims of having saffron in its product
e4m Staff Mar 10, 2025 11:18 AM
'I'm glad to partner with DAAWAT, where passion and commitment to excellence come together,' said SRK
Shah Rukh Khan’s journey—marked by passion, resilience and greatness —resonates deeply with Elan Group’s vision, the company said
e4m Staff Feb 21, 2025 6:48 PM