shah-rukh-khan
Ruchira Jain, Consumer Behavior & MR Expert, writes on what marketers and businesses can learn from the success of ‘Pathaan’
Ruchira Jain Feb 20, 2023 11:11 AM
Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts
Tanzila Shaikh Feb 17, 2023 3:11 PM
The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
Tanzila Shaikh Feb 3, 2023 7:42 PM
The #HarBallBawaal campaign aims to build excitement around the tournament
exchange4media Staff Dec 24, 2022 8:33 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
Sandhya Raghavan Nov 3, 2022 8:23 AM
PVR shares a history with the movie as its legacy property PVR Priya in Vasant Vihar, New Delhi screened the movie for the first time in 1995
exchange4media Staff Nov 2, 2022 12:25 PM
Despite a few dents to his brand name, SRK's ad game looks impeccable as always
In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa
Tanzila Shaikh Oct 28, 2022 5:49 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 17, 2022 7:53 AM
SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts
Mansi Sharma Sep 16, 2022 8:11 AM
Shah Rukh Khan’s son has shared his favourite styles from the brand’s latest collection on his social media handles
exchange4media Staff Sep 13, 2022 6:40 PM
Sitapati, MD & CEO of Godrej Consumer Products, spoke to exchange4media on the sidelines of the launch of a ready-to-mix bodywash
Kanchan Srivastava Jul 20, 2022 8:15 AM
The actor will feature in a mass awareness campaign by the brand
exchange4media Staff Jul 19, 2022 6:15 PM
The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
Mansi Sharma Jun 24, 2022 8:34 AM
The deal has been inked between Knight Riders Group, majority-owned by Shah Rukh Khan and UAE’s T20 League Chairman, Khalid Al Zarooni
exchange4media Staff May 13, 2022 4:20 PM
In the ad film, the actor invites people to immerse themselves in the grandeur of the 'Museum Of The Future'
exchange4media Staff May 3, 2022 8:31 AM
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences
Niraj Ruparel Apr 4, 2022 8:51 AM
Interesting banter on twitter as SRK is short of ideas for his app
exchange4media Staff Mar 25, 2022 3:42 PM
