Knight Riders?blur=25

The deal has been inked between Knight Riders Group, majority-owned by Shah Rukh Khan and UAE’s T20 League Chairman, Khalid Al Zarooni

exchange4media Staff May 13, 2022 4:20 PM

Shah Rukh Khan?blur=25

In the ad film, the actor invites people to immerse themselves in the grandeur of the 'Museum Of The Future'

exchange4media Staff May 3, 2022 8:31 AM

Niraj Ruparel?blur=25

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences

Niraj Ruparel Apr 4, 2022 8:51 AM


Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona

exchange4media Staff Feb 25, 2022 2:10 PM

Shah Rukh Khan in Thums Up campaign?blur=25

Conceptualized by Ogilvy, the ad film conveys the brand's message that Thums Up is not just a soft drink, but a ‘toofan’

exchange4media Staff Feb 23, 2022 8:24 AM

Shah Rukh Khan?blur=25

The actor will feature in A23’s latest ‘Chalo Saath Khele’ gaming campaign

exchange4media Staff Feb 16, 2022 11:56 AM


The iconic bikes have been relaunched by Mahindra’s Classic Legends and the inaugural campaign has been conceptualised by Lintas Live

Mansi Sharma Jan 18, 2022 8:51 AM


The TVC also features Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma

exchange4media Staff Jan 16, 2022 10:00 AM

Shah Rukh Khan?blur=25

With 14% ad volume share, Khan led the list of celebrities followed by Kareena Kapoor Khan & Vicky Kaushal with 7% share each

Sonam Saini Dec 31, 2021 8:50 AM


The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big Picture’

Mansi Sharma Dec 8, 2021 8:41 AM


Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts

Mansi Sharma Oct 19, 2021 8:48 AM


The industry notes that the brands that leverage SRK's 'father' and 'family man' persona, like BYJU's, may stand to lose but only in the short run

Mansi Sharma Oct 5, 2021 8:24 AM

best ads?blur=25

It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world

Mansi Sharma Sep 27, 2021 8:56 AM

shah rukh khan?blur=25

The marketing world gives a big thumbs up to Shah Rukh's teaser campaign for Disney+ Hotstar, which possibly hints at him joining his contemporaries to make a big release on the OTT platform

Mansi Sharma Sep 15, 2021 8:40 AM


As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry

Mansi Sharma Jul 21, 2021 8:09 AM