Ruchira Jain, Consumer Behavior & MR Expert, writes on what marketers and businesses can learn from the success of ‘Pathaan’

Ruchira Jain Feb 20, 2023 11:11 AM


Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts

Tanzila Shaikh Feb 17, 2023 3:11 PM


The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office

Tanzila Shaikh Feb 3, 2023 7:42 PM

pan parag?blur=25

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities

Sandhya Raghavan Nov 3, 2022 8:23 AM


PVR shares a history with the movie as its legacy property PVR Priya in Vasant Vihar, New Delhi screened the movie for the first time in 1995

exchange4media Staff Nov 2, 2022 12:25 PM

Shah Rukh Khan?blur=25

Despite a few dents to his brand name, SRK's ad game looks impeccable as always

Medha Jha Nov 2, 2022 9:23 AM


In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa

Tanzila Shaikh Oct 28, 2022 5:49 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 17, 2022 7:53 AM

aryan khan?blur=25

SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts

Mansi Sharma Sep 16, 2022 8:11 AM

aryan khan?blur=25

Shah Rukh Khan’s son has shared his favourite styles from the brand’s latest collection on his social media handles

exchange4media Staff Sep 13, 2022 6:40 PM

sudhir sitapati?blur=25

Sitapati, MD & CEO of Godrej Consumer Products, spoke to exchange4media on the sidelines of the launch of a ready-to-mix bodywash

Kanchan Srivastava Jul 20, 2022 8:15 AM


The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017

Mansi Sharma Jun 24, 2022 8:34 AM

Knight Riders?blur=25

The deal has been inked between Knight Riders Group, majority-owned by Shah Rukh Khan and UAE’s T20 League Chairman, Khalid Al Zarooni

exchange4media Staff May 13, 2022 4:20 PM

Shah Rukh Khan?blur=25

In the ad film, the actor invites people to immerse themselves in the grandeur of the 'Museum Of The Future'

exchange4media Staff May 3, 2022 8:31 AM

Niraj Ruparel?blur=25

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences

Niraj Ruparel Apr 4, 2022 8:51 AM