SRK shows off the ‘Wow’ in every bite of Sunfeast Wowzers

The campaign has been conceptualised by Ogilvy

by e4m Staff
Published: Jul 16, 2025 1:33 PM | 1 min read

Sunfeast Wo

ITC's Sunfeast Wowzers has roped in Shah Rukh Khan.

To mark this milestone, Sunfeast Wowzers is launching a TVC featuring Shah Rukh Khan, where he brings indulgence to life in his unique style. Conceptualized by Ogilvy, the tagline ‘Iske Har Bite Mein Hai Wow!’, captures the essence of this game-changing snack. The campaign will be rolled out extensively across all digital media platforms.

Commenting on the latest partnership, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division ITC Ltd., said, “Sunfeast Wowzers is more than just a cracker; it’s an experience that blends cheesy indulgence with crunch. Who better than Shah Rukh Khan to represent this ‘Wow’ factor? Sunfeast Wowzers offers a multi-textural delight which perfectly aligns with his charismatic personality, making the partnership even more special.”

"I've always believed that all magical moments have a ‘Wow’ in them. Sunfeast Wowzers is all about that ‘Wow’ factor—which comes from the fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment. I’m thrilled to be part of this journey with Sunfeast Wowzers, and I hope everyone enjoys this indulgent experience just as much as I do," says Shah Rukh Khan.