srk
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
The association marks a strategic move to promote the company’s flagship brand Bondtite
e4m Desk Aug 30, 2023 12:24 PM
Fans of Shah Rukh Khan aimed to break the record for the most number of people performing the SRK pose simultaneously
The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’
e4m Desk Mar 29, 2023 11:28 AM
Ruchira Jain, Consumer Behavior & MR Expert, writes on what marketers and businesses can learn from the success of ‘Pathaan’
Ruchira Jain Feb 20, 2023 11:11 AM
The ‘Pathaan’ duo practise the routine from Deepika’s recently launched skincare brand
F&B and consumer durables were the top 2 categories in in-cinema advertising
e4m Desk Jan 25, 2023 12:50 PM
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
Kanchan Srivastava Jul 26, 2022 8:29 AM
With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones
Mansi Sharma Mar 23, 2022 9:04 AM
Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing thumbs-up
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona
