srk
Messi meets AI, SRK meets aspiration, and a baniyan gets its moment. This week's best ads sell feelings more than products
e4m Staff Jun 13, 2026 8:23 AM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Created by Indian YouTuber and content creator Ishan Sharma, the clip aims to highlight how easily fabricated content can now deceive viewers
e4m Staff Feb 10, 2026 5:53 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
This week, we give you a wrap of all the big emotions, clever humour, and world-class craft from the advertising world
Soumya Gawri Dec 6, 2025 9:24 AM
Shah Rukh Khan’s appearance at a high-profile Delhi wedding has triggered widespread social media discussion after several videos from the event went viral
The new ‘Scent of Success’ campaign celebrates the idea that real success lies not in fame or stature, but in staying humble and grounded
e4m Staff Nov 18, 2025 1:02 PM
Madhavan Narayanann, senior editor and commentator, decodes SRK, the brand ambassador favourite, and brand SRK
Madhavan Narayanann Nov 6, 2025 12:54 PM
In an era when Bollywood’s global reach was still taking shape, Shah Rukh Khan forged a deep emotional bond with the Indian diaspora, audiences who saw in him a rare blend of nostalgia and modernity
Soumya Gawri Nov 3, 2025 8:37 AM
Brand SRK isn’t powered by hype but by heart, it's not just alive; it’s still leading
As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn
e4m Staff Sep 25, 2025 8:21 AM
This campaign sees Myntra roll out a playful, behind-the-scenes-style film that captures the hilarious mayhem of a commercial shoot gone off-script
e4m Staff May 22, 2025 4:36 PM
In this weekly round-up, we look at how some campaigns hit the sweet spot while others failed to score on the vibe check
e4m Staff May 10, 2025 8:51 AM
The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities
From SRK and Sanya Malhotra's spot for Joy to Ranveer Singh's Nutella campaign, we look at ads that caught our eye this week for the right and wrong reasons
Soumya Gawri Mar 29, 2025 9:06 AM
As the number of celebrity endorsements keep rising, in an ever-competitive ad world, the question remains: What creates impact? The celeb or the content?
Aryan Khanna Jan 21, 2025 8:43 AM
From breaking ground as Lux's first male brand ambassador to popularising Pepsi's "Yeh Dil Maange More" war cry, SRK is unmatched in his appeal when it comes to endorsements
Soumya Gawri Nov 2, 2024 8:45 AM
The actor will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign
e4m Staff Jun 14, 2024 3:30 PM
The campaign announces the launch of a new range within the Castrol EDGE line
e4m Staff Jun 10, 2024 12:21 PM
The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes
e4m Staff May 27, 2024 4:07 PM
The film has SRK playing his popular character Raees, Alia Bhatt portraying Gangubai and Ranbir Kapoor in his Rockstar role
e4m Staff Feb 20, 2024 4:30 PM
Many other celebrated personalities to join the award ceremony on 10th January in New Delhi
The cross-promotional efforts will elevate the movie’s visibility and reinforce India Today’s position
e4m Staff Dec 21, 2023 2:26 PM
On King Khan's 58th birthday, we look his endorsement journey this year
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
Tanzila Shaikh Oct 25, 2023 9:00 AM
The film, by Ogilvy, shows the constant tussle of opinions in our own mind about team India lifting the cup
This adds to the brand’s line-up of ambassadors - Alia Bhatt and Ranbir Kapoor
e4m Staff Sep 30, 2023 8:51 AM
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
exchange4media Staff Sep 7, 2023 9:27 AM
The association marks a strategic move to promote the company’s flagship brand Bondtite
exchange4media Staff Aug 30, 2023 12:24 PM
Fans of Shah Rukh Khan aimed to break the record for the most number of people performing the SRK pose simultaneously
exchange4media Staff Jun 13, 2023 9:38 PM
The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’
exchange4media Staff Mar 29, 2023 11:28 AM
Ruchira Jain, Consumer Behavior & MR Expert, writes on what marketers and businesses can learn from the success of ‘Pathaan’
Ruchira Jain Feb 20, 2023 11:11 AM
The ‘Pathaan’ duo practise the routine from Deepika’s recently launched skincare brand
exchange4media Staff Feb 10, 2023 4:29 PM
F&B and consumer durables were the top 2 categories in in-cinema advertising
exchange4media Staff Jan 25, 2023 12:50 PM
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
Kanchan Srivastava Jul 26, 2022 8:29 AM
Interesting banter on twitter as SRK is short of ideas for his app
exchange4media Staff Mar 25, 2022 3:42 PM
With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones
Mansi Sharma Mar 23, 2022 9:04 AM
Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing thumbs-up
exchange4media Staff Mar 15, 2022 3:07 PM
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona
exchange4media Staff Feb 25, 2022 2:10 PM
The line-up features some of Shah Rukh Khan’s movies from the 1990s
exchange4media Staff Nov 2, 2020 11:30 AM