This is a generative AI-powered campaign carried out along with IPG

e4m Staff Sep 20, 2023 1:59 PM


Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts

e4m Desk Sep 7, 2023 9:27 AM


The association marks a strategic move to promote the company’s flagship brand Bondtite

e4m Desk Aug 30, 2023 12:24 PM


Fans of Shah Rukh Khan aimed to break the record for the most number of people performing the SRK pose simultaneously

e4m Desk Jun 13, 2023 9:38 PM

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The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’

e4m Desk Mar 29, 2023 11:28 AM


Ruchira Jain, Consumer Behavior & MR Expert, writes on what marketers and businesses can learn from the success of ‘Pathaan’

Ruchira Jain Feb 20, 2023 11:11 AM


The ‘Pathaan’ duo practise the routine from Deepika’s recently launched skincare brand

e4m Desk Feb 10, 2023 4:29 PM


Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies

Kanchan Srivastava Jul 26, 2022 8:29 AM


With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones

Mansi Sharma Mar 23, 2022 9:04 AM


Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing thumbs-up

e4m Desk Mar 15, 2022 3:07 PM


Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona

e4m Desk Feb 25, 2022 2:10 PM

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The line-up features some of Shah Rukh Khan’s movies from the 1990s

e4m Desk Nov 2, 2020 11:30 AM