srk
A unique collaboration brings together Bollywood icon Shah Rukh Khan, Danube Properties, and Air India Express, known for its distinctive aircraft liveries celebrating India's cultural heritage
From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
Aryendra Khan Sep 5, 2026 8:56 AM
A new report by the Indian Institute of Human Brands (IIHB) argues that their longevity is rooted in one key factor: they never made the same brand promise
e4m Staff Aug 18, 2026 4:34 PM
Maharashtra's FDA flags the campaign as possible surrogate promotion of banned Vimal Pan Masala, ordering the actors to pull the ad from all platforms they control
e4m Staff Aug 17, 2026 2:28 PM
Messi meets AI, SRK meets aspiration, and a baniyan gets its moment. This week's best ads sell feelings more than products
e4m Staff Jun 13, 2026 8:23 AM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Created by Indian YouTuber and content creator Ishan Sharma, the clip aims to highlight how easily fabricated content can now deceive viewers
e4m Staff Feb 10, 2026 5:53 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
This week, we give you a wrap of all the big emotions, clever humour, and world-class craft from the advertising world
Soumya Gawri Dec 6, 2025 9:24 AM
Shah Rukh Khan’s appearance at a high-profile Delhi wedding has triggered widespread social media discussion after several videos from the event went viral
The new ‘Scent of Success’ campaign celebrates the idea that real success lies not in fame or stature, but in staying humble and grounded
e4m Staff Nov 18, 2025 1:02 PM
Madhavan Narayanann, senior editor and commentator, decodes SRK, the brand ambassador favourite, and brand SRK
Madhavan Narayanann Nov 6, 2025 12:54 PM
In an era when Bollywood’s global reach was still taking shape, Shah Rukh Khan forged a deep emotional bond with the Indian diaspora, audiences who saw in him a rare blend of nostalgia and modernity
Soumya Gawri Nov 3, 2025 8:37 AM
Brand SRK isn’t powered by hype but by heart, it's not just alive; it’s still leading