Visa India names Shah Rukh Khan as brand ambassador
The partnership aims to reflect the aspirations of a fast-evolving India
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Published: May 28, 2026 2:54 PM | 1 min read
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- Visa India has appointed Shah Rukh Khan as its new brand ambassador to enhance its brand presence in India.
- The partnership aims to reflect the aspirations of a modern India, emphasizing confidence, access, and new opportunities.
- The collaboration will center around Visa's global platform, 'The Power of Progress,' promoting secure payment experiences in various sectors.
- A teaser for the upcoming campaign has been released, featuring a reference to one of Khan's famous dialogues, with more details to be announced soon.
Visa India has announced superstar Shah Rukh Khan as its new brand ambassador, marking a strategic collaboration between the global payments technology company and one of India’s most recognisable cultural icons.
The partnership aims to reflect the aspirations of a fast-evolving India, where progress is increasingly defined not only by success, but also by confidence, access and the ability to embrace new opportunities. Visa said Shah Rukh Khan’s journey and enduring relevance embody the spirit of a rising and aspirational nation.
Centred around Visa’s global platform, ‘The Power of Progress’, the collaboration will highlight how secure and seamless payment experiences can enable consumers across travel, lifestyle and everyday transactions.
The association will come to life through an upcoming campaign focused on unlocking meaningful experiences for consumers across borders and beyond. Visa India has also released a teaser for the campaign, with more details expected to follow soon.
The teaser references Shah Rukh Khan’s iconic dialogue: “Picture abhi baaki hai, mere dost.”
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