MS Dhoni steps up as brand ambassador for House of Biryan

House of Biryan (HOB) has announced that cricket legend Mahendra Singh Dhoni has officially expanded his role from strategic investor to official brand ambassador.

MS Dhoni joined the House of Biryan cap table in early 2025, drawn to the founders’ clear vision of building a food brand the right way — combining technology, consistency, and a genuine love for the product. What stood out to him was how the team was using tech to bring precision to every kitchen, ensuring that every plate of biryani delivered the same experience, every single time.

Over the past year, Dhoni developed a deep appreciation for the founder and co-founders’ approach — their hands-on involvement, their obsession with quality, and their belief that great food and great systems are not a compromise but a combination. It was this founder mindset that gave him the confidence to deepen his association with the brand.

His transition from investor to brand ambassador reflects a natural progression of that belief. House of Biryan has grown from a single-kitchen operation to a multi-city platform across Mumbai, Delhi, and Dubai — and through that journey, the “Meri Wali Biryani” experience has remained consistent, whether it’s peak hours, a new city, or a new pin code.

“Consistency under pressure comes from strong processes. HOB has built a model where quality doesn’t depend on the outlet or the time of day. That’s very similar to how high-performing teams operate in sport.” Says Mahindra Singh Dhoni

HOB’s cap table includes a mix of celebrity investors and institutional operators, including Shardul Thakur, Rannvijay Singha, and Amol Parashar, alongside strategic investors such as Al Siraj Holdings and Angel Star Ventures, and senior private-equity professionals investing in their personal capacity.

“MS Dhoni represents everything we stand for—discipline, consistency, and performance at scale. His journey with HOB began as an investor who challenged our systems and numbers. His decision to step in as brand ambassador validates the strength of our operating model and our global vision for biryani.”