mahendra-singh-dhoni

Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee 18-March-2019

The new TVC revolves around the theme that each person has within them an “inner Mahi” who can rise to the occasion, shoulder responsibilities and look out for the members of the family

exchange4media Staff 21-January-2019

VP, Marketing & Communications, South Asia, Mastercard, explains how they are getting Indians to make the behaviour change from cash to digital by educating the merchant too

Simran Sabherwal 18-December-2018

AMFI continued to be the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade

exchange4media Staff 10-July-2018

The campaign conceptualised by PointNine Lintas kicks-off with the first-ever flash sale in the audio equipment category on Flipkart on July 7, 2018

exchange4media Staff 09-July-2018

The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

Dolly Mahayan 07-July-2018

Chinese handset manufacturer Vivo had the maximum mentions of over 667k times

exchange4media Staff 31-May-2018

According to the report, there are only two cricketers in the Rs 100-crore IPL salary club, and Virat Kohli is not one of them.

exchange4media Staff 10-April-2018

Star Sports Tamil is supported by a 360-degree marketing campaign, #MachiAreYouReady

exchange4media Staff 30-May-2017

Star Plus’ new campaign ‘Nayi Soch’, featuring Indian cricket icons, is a part of a brand initiative along with BCCI that centres on women

exchange4media Staff 17-October-2016

Mudra Max is all set to truly ‘Change The Game’ yet again for Pepsi. This time they unleashed one-of-its-kind branding initiative – a fully wrapped and branded Delhi Metro train on Monday, March 28, 2011.

exchange4media Staff 31-March-2011

PepsiCo’s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni ‘helicopter shot’.

exchange4media Mumbai Bureau 17-January-2011