Mahendra Singh Dhoni gets a unique tribute from Sunfeast YiPPee! on his birthday

A digital collage of brand ambassador Dhoni was created using his pics shared by his fans

e4m by exchange4media Staff
Updated: Jul 7, 2020 10:43 AM
dhoni

Sunfeast YiPPee!, one of the leading and most popular instant noodles brands in India, has released a unique digital collage of its brand ambassador Mahendra Singh Dhoni on his birthday. Known for its innovative round, non-sticky and long slurpy noodles, SunfeastYiPPee!initiated a week-long activity on its social media platforms. Dhoni fans were encouraged to share pictures with YiPPee! on their personal social media profiles, along with a special message for their beloved captain cool while using #MSDBirthdayWithYiPPee.

SunfeastYiPPee! identified and uniquely leveraged digital as a platform to celebrate MS Dhoni's birthday and enabled Dhoni fans to make it a special one for him at a time when social distancing is the norm and venturing out is not advisable. The mosaic is an appropriate illustration of Dhoni's ever-smiling and positive persona and celebrates the special relationship between the cricketer and his ardent fans.

Commenting on the initiative, the ITC Foods spokesperson said, "Similar to SunfeastYiPPee!, Mahendra Singh Dhoni is loved by adults and children alike. The overwhelming response that our activity received within hours of its launch is a testimony to the adulation and fan following that MS Dhoni has across the country. We are encouraged by the tremendous support from the fans which enabled us to create a special birthday present for MS Dhoni. The entire YiPPee! team wishes Dhoni a prosperous and fulfilling year and a long innings ahead".

MS Dhoni special digital mosaic can be viewed on Sunfeast YiPPee!’sFacebook,Instagram and Twitter.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube