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The brand’s 10th anniversary celebrations saw 2,894 people posting pics of them eating noodles on FB within an hour
exchange4media Staff Sep 22, 2020 2:25 PM
The brand will take forward its thought of #ALotCanHappenInside further in this tournament
exchange4media Staff Sep 21, 2020 6:36 PM
Created by Ogilvy India, the TVCs touch upon the important issue of wearing mask, with a touch of humour
exchange4media Staff Sep 19, 2020 7:57 AM
Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance
Neeta Nair Sep 16, 2020 8:33 AM
The agency will be responsible for designing strategic communication campaigns to maintain and build a corporate reputation through multi-channel, integrated programmes
exchange4media Staff Sep 9, 2020 4:40 PM
The campaign was created after recognising the surge in recipe content on YouTube or Instagram during the quarantine
exchange4media Staff Sep 5, 2020 8:53 AM
As part of the 109th AGM, Sanjiv Puri, Chairman, ITC Limited, said accelerated digital transformation has been integral to ITC’s future-ready strategy
exchange4media Staff Sep 4, 2020 2:04 PM
It is also learnt that the agencies in question are required to have considerable global exposure
Misbaah Mansuri Aug 28, 2020 8:21 AM
A number of brands have seen Bigg Boss as an opportunity to build a strong presence
exchange4media Staff Aug 27, 2020 9:01 AM
The Mumbai-based consultancy will handle countrywide communication for the petcare brand
exchange4media Staff Aug 26, 2020 12:11 PM
With advertisers coming back, newspaper houses are now confident of reviving their business, print editions and dwindling toplines
Tasmayee Laha Roy Aug 25, 2020 8:35 AM
The campaign narrates the story of one special Agarbatti for all forms of Ganapathi.
exchange4media Staff Aug 23, 2020 6:00 PM
The initiative was flagged off on India’s 74th Independence Day
exchange4media Staff Aug 21, 2020 3:46 PM
Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx
exchange4media Staff Aug 21, 2020 9:04 AM
According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period
exchange4media Staff Aug 19, 2020 3:13 PM
As per the Pitch Madison Advertising Report Mid-Year Review, cinema is expected to grow to Rs 650 (-60%) in 2020
exchange4media Staff Aug 19, 2020 3:11 PM
The Pitch Madison Advertising Report Mid-Year Review predicts radio to see a growth from Rs 1350 crore to Rs 1600 crore
exchange4media Staff Aug 19, 2020 2:57 PM
In absolute terms, Digital AdEx in H1 20 stood at Rs 6,472 crore, commanding a 30% share of AdEx, firmly displacing Print, according to Pitch Madison Advertising Report 2020 Mid-Year Review
exchange4media Staff Aug 19, 2020 2:44 PM
According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%
exchange4media Staff Aug 19, 2020 2:39 PM
