itc

ITC Ltd reports 6.6% jump in Q4 revenue

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Its profit rose 21.4% from the year ago period helped by increase in demand for cigarettes and consumer goods

exchange4media Staff May 18, 2023 4:39 PM

Pitchfork Partners wins communication mandate for Bajaj Auto's Triumph Motorcycles

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Pitchfork already manages Bajaj Auto’s corporate and brand communication mandates for its own range and the KTM brand

exchange4media Staff May 18, 2023 4:34 PM

CSK fans get a clarion call from Sunfeast Supermilk Biscuits

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The brand has released a fan anthem - ‘Ready Madi Adi’ to celebrate the undying spirit and the unbridled passion of the Chennai Super Kings fanbase

exchange4media Staff May 16, 2023 2:54 PM

Tata Communications completes acquisition of The Switch Enterprises

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The deal was done with a Rs 486.3 crore cash transaction

exchange4media Staff May 2, 2023 10:53 AM

Domino’s India calls for creative pitch

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FCB India has been handling the account since 2019

Tanzila Shaikh May 2, 2023 8:43 AM

Viral Pitch appoints Rahul Sharma as Vice President - Growth and Strategy

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Prior to joining Viral Pitch, Rahul was handling agency business at Momspresso

exchange4media Staff Apr 26, 2023 3:44 PM

Byju’s-owned Aakash calls for creative pitch

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Five agencies are believed to be participating in the pitch

Neeta Nair Apr 21, 2023 8:16 AM

ITC Engage launches campaign with Shubman Gill for new range of deodorant

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The film is conceptualised by Ogilvy India

exchange4media Staff Apr 19, 2023 5:27 PM

Viral Pitch onboards Hitesh Jain as Creative Lead

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Prior to joining Viral Pitch, Jain was leading the creative team at Mirum Agency

exchange4media Staff Apr 18, 2023 3:54 PM

CoinSwitch appoints Kasturi Paladhi as head of Public Relations

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Paladhi joins from Xiaomi India, where led PR and Corporate communications for the India region

exchange4media Staff Apr 5, 2023 4:07 PM

Staying relevant & agile is the key to reach consumers: Rasika Prashant, Tata Soulfull

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The Co-Founder & Chief Marketing Officer, of Tata Consumer Soulfull, spoke at Pitch CMO Summit about the strategy to bring millets into the Indian diet

exchange4media Staff Mar 28, 2023 11:34 AM

We spend most of our money on brand building: Ambareesh Murty, Pepperfry

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At the Pitch CMO Summit, Murty, co-founder and CEO, Pepperfry, engaged in a fireside chat with Nawal Ahuja, Co-founder & Director, exchange4media

exchange4media Staff Mar 28, 2023 11:03 AM

EORTV partners with ITC Engage for campaign

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The campaign played out digitally on EORTV the streaming platform and its social media properties for a little more than two weeks

exchange4media Staff Mar 27, 2023 3:30 PM

There is a significant headroom for growth in MarTech in India: Mihir Karkare

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At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in India today

exchange4media Staff Mar 27, 2023 2:51 PM

It’s important to have a brand purpose: Nitin Saini

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The Pitch CMO Summit saw the Vice President of Mondelez International share interesting insights on how Mondelez marries ideas and technology for brand building

exchange4media Staff Mar 27, 2023 1:36 PM

‘Agile marketing is all about responsive marketing'

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At Pitch CMO Summit Mumbai, experts discussed how having a swift-footed approach can help brands across categories to keep pace with shifting consumer needs

exchange4media Staff Mar 27, 2023 1:07 PM

‘Brand agility is not an option, it is survival’

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At Pitch CMO Summit Mumbai, experts discuss ‘The Playbook for Building Agile Brands’

exchange4media Staff Mar 27, 2023 9:21 AM

‘We have stapled media & data together to get telco info into digital advertising’

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At the Pitch CMO Summit, Nishant S Gupta, Head of Revenue, TorcAI & Madhu Sudan, Executive Director, New Business, TorcAI, spoke on the ‘many industry-firsts with VI Ads’

exchange4media Staff Mar 27, 2023 9:13 AM

‘The best way to find your future consumers is the data of your present consumers’

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At the Pitch CMO Summit Mumbai, Gaurav Anand, Chief Digital and Marketing Officer, L’Oréal India, spoke on ‘The Future of Marketing with Consumer Data’

exchange4media Staff Mar 27, 2023 8:46 AM

40% of conversations in a community is linked to brands: Tamanna Dhamija, Convosight

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Dhamija, Founder & CEO of Convosight, spoke at the Pitch CMO Summit, expounding upon the importance of tapping into online communities for insights

exchange4media Staff Mar 27, 2023 8:43 AM