Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation

Nafisa Shaheen Jan 22, 2021 1:11 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 16, 2021 9:22 AM

The TVC is playful and weaves in the elements of joy, positivity and mood upliftment

exchange4media Staff Dec 28, 2020 4:20 PM

TVC features Sanjana expressing her trust and confidence in Charmis Deep Radiance Face Serum

exchange4media Staff Dec 23, 2020 3:54 PM

Classmate is running the ‘Origami Champions contest’ as part of the launch

exchange4media Staff Dec 22, 2020 1:08 PM

TV commercial 'The Tradition of Sandal' stars Mangaldeep’s brand ambassador, Bhumika Chawla, as the protagonist, passes-on the tradition and legacy of Mangaldeep Sandal

exchange4media Staff Dec 12, 2020 7:36 AM

Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC

exchange4media Staff Dec 8, 2020 4:08 PM

The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi and Assamese

exchange4media Staff Dec 7, 2020 11:57 AM

HomeLane is planning to invest over Rs 100 crore during the next 12 months on various marketing initiatives

exchange4media Staff Dec 5, 2020 9:06 AM

Verizon Media ConnectID has been built for the cookie-less future of digital advertising

exchange4media Staff Dec 2, 2020 1:44 PM

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season

Nafisa Shaheen Nov 24, 2020 9:00 AM

Powered by India Gate, SKM Porna and Vim, Colors Kitchen will air at 12pm on Saturday and Sunday, starting November 7, 2020

exchange4media Staff Nov 5, 2020 12:36 PM

The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together

exchange4media Staff Nov 4, 2020 11:51 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 31, 2020 9:03 AM

Through this campaign, the brand endeavours to become an inclusive part of consumers at home, cricket watching experience

exchange4media Staff Oct 31, 2020 8:44 AM

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations

Misbaah Mansuri Oct 26, 2020 8:25 AM

The campaign launched to mark Global Handwashing Day tells foot artist Swapna Augustine’s inspirational story to create awareness about hygiene

exchange4media Staff Oct 17, 2020 10:22 AM

Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more

Neeta Nair Oct 12, 2020 9:20 AM

The functionalities have been conceptualized and tailored to meet the requirements and desires of India’s pool of young video creators

exchange4media Staff Oct 7, 2020 1:58 PM

Pitch Right is a competitive initiative for high potential startups to secure funding

exchange4media Staff Oct 6, 2020 11:22 AM