The resources under this fund will be channelised towards the protection & well-being of the ground forces

exchange4media Staff Mar 27, 2020 12:09 PM

One of India's most reliable pace bowlers reveals some of his greatest cricketing moments on Cricbuzz's Spicy Pitch

exchange4media Staff Mar 21, 2020 10:06 PM

The company is looking to engage one or more agencies on a retainership basis for an initial period of a year

exchange4media Staff Mar 19, 2020 5:02 PM

The partnership will allow advertisers to directly access premium TikTok inventory through The Trade Desk platform

exchange4media Staff Mar 19, 2020 12:13 PM

The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency

Naziya Alvi Rahman Mar 18, 2020 12:38 PM

Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes

exchange4media Staff Mar 5, 2020 6:38 PM

At Pitch CMO Summit 2020, Sunil Kataria, CEO India & SAARC, Godrej Consumer, Consumer Products, recounted the milestones and themes that have crafted the GoodKnight brand

exchange4media Staff Mar 5, 2020 8:40 AM

The pitch has been called for handling the entire ambit of L'Oreal's media services

exchange4media Staff Mar 3, 2020 8:36 AM

Aman Gupta, Co-founder, boAt Lifestyle, spoke about how the brand has catered to the millennials by being digital first

exchange4media Staff Mar 2, 2020 2:43 PM

Pitchfork Partners will spearhead visibility and awareness for Update Geotarget

exchange4media Staff Mar 2, 2020 1:11 PM

At the Pitch CMO Summit in Mumbai, marketing experts discussed how evergreen brands can continue to remain relevant

exchange4media Staff Mar 2, 2020 8:36 AM

An expert panel comprising Rohit Raj, Anupam Bokey, Saurabh Garg, Vignesh Vellore, Sai Narayan & Siddhartha Butalia discussed the definition of a 'challenger brand'

exchange4media Staff Mar 2, 2020 8:32 AM

At the twelfth edition of the Summit, Reckitt Benckiser CMO and MD Aneja spoke about the importance of building brands with purpose and going beyond the sales narrative

exchange4media Staff Mar 2, 2020 8:31 AM

At Pitch CMO Summit - Mumbai 2020, Julie Bramham, CMO, Diageo India spoke on 'Progressive Gender Portrayal: The What, How and Why Now'

exchange4media Staff Mar 2, 2020 8:30 AM

The Pitch CMO Summit - Mumbai 2020, was held on February 28th, under the theme 'The Big Brand Story’

exchange4media Staff Feb 29, 2020 10:17 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 29, 2020 10:01 AM

Aditi Shrivastava, CFA and co-founder of Pocket Aces explained the intricacies of content marketing the importance of having an ROI-driven approach

exchange4media Staff Feb 29, 2020 9:37 AM

At the Pitch CMO Summit - Mumbai 2020, Ahteram Uddin, Director of Sales Operations, ByteDance India, spells out how brands can democratize creativity

exchange4media Staff Feb 29, 2020 9:26 AM

At the Pitch CMO Summit - Mumbai 2020, Chris Hirst, Global CEO, Havas Creative, spoke on leadership, organisational culture, cynicism and aligning culture to the purpose of a better bottom line

exchange4media Staff Feb 29, 2020 8:47 AM

The eighth edition of the Pitch CMO Awards also saw the introduction of three new categories – Innovation, Transformation & Growth

exchange4media Staff Feb 28, 2020 9:34 PM