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For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising
Shalinee Mishra Jul 7, 2026 9:12 AM
The partnership with Pitchfork Partners spans across corporate communications, media engagement, and visibility
e4m Staff Jun 30, 2026 3:23 PM
The investment was made through its indirect subsidiary Double Negative Films Limited (DNFL)
e4m Staff Jun 29, 2026 9:42 AM
The new segment, launched in partnership with CoinSwitch will focus on building awareness about the digital asset ecosystem
e4m Staff Jun 23, 2026 8:05 AM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
Snap Inc.'s India marketing head Ankit Goyle told the Pitch CMO Summit that Gen Z's ₹930 billion spending power demands a complete rethink of how brands tell stories and measure attention
e4m Staff Jun 18, 2026 12:36 PM
On his birthday, Sanjiv Puri's journey serves as a reminder that enduring leadership is often defined not by dramatic moments but by the steady pursuit of excellence
e4m Staff Jun 18, 2026 9:16 AM
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
e4m Staff Jun 15, 2026 3:08 PM
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
e4m Staff Jun 15, 2026 2:42 PM
Dhruv Dhawan, Vice President, Revenue at The Trade Desk, took the stage at the Pitch CMO Summit 2026 to discuss driving growth in an increasingly fragmented media environment
e4m Staff Jun 10, 2026 4:09 PM
At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds
e4m Staff Jun 10, 2026 3:08 PM
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today
At Pitch CMO Summit 2026, Perfetti Van Melle India’s Gunjan Khetan discusses how the growing influence of artificial intelligence is reshaping the way consumers engage with brands
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
At the Pitch CMO Summit 2026, Milind Shah, Varun Sethuraman and Vivek Malhotra debated how empathy, data, and bold ideas are rewriting the rules of customer centricity
At the Pitch CMO Summit 2026, PepsiCo India Foods CMO Saakshi Verma Menon unpacked why India's snacking market rewards only those who think local first
The summit features a power-packed agenda with impressive spotlight sessions, fireside chats and engaging panel discussions
Ankit Goyle, Head of India Marketing, Snap Inc.,will share key insights on the topic, ‘Beyond the Feed: Storytelling for Gen Z’
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
Saakshi Verma Menon, Chief Marketing Officer, India Foods at PepsiCo, will share insights on the topic ‘Decoding India’s Snacking Culture: Hyperlocal Insights, National Impact’
Gunjan Khetan, Director – Marketing, Perfetti Van Melle India, will discuss how brands can stay relevant in a market increasingly shaped by AI-native consumers and Gen Z-led trends
The upcoming edition of the summit will explore the theme ‘Future-Ready Brands: Navigating the Multi-Path Consumer Journey’
e4m Desk May 18, 2026 12:43 PM
While the size of the business remains undisclosed, the involvement of top-tier networks suggests a sizeable investment
Imran Fazal May 4, 2026 5:42 PM
Myntra’s existing retainer partner, Tilt Brand Solutions, has confirmed it will sit out this round of pitching
Neeta Nair Apr 30, 2026 8:28 AM
Madhur Sugar, on the lookout for a creative partner, has called for a pitch in Mumbai; incumbent agency - Dentsu Creative Webchutney - not participating
Neeta Nair Apr 29, 2026 9:12 AM
The account is currently handled by Dentsu, which is also part of the pitch
Neeta Nair Apr 24, 2026 10:15 AM
Suresh Chand, VP and Head of Marketing, Snacks, Noodles and Pasta, Foods Division, ITC Ltd, shares why success for the brand goes beyond traditional campaign metrics
Pooja Yadav Apr 14, 2026 12:20 PM
Incumbent agency Dentsu, which has been handling the account for over 10 years, may defend its position in the ongoing review
Imran Fazal Apr 13, 2026 2:33 PM
The account is currently with Wavemaker—part of advertising conglomerate WPP
Imran Fazal Apr 7, 2026 1:59 PM
Incumbent agency Madison World is understood to be defending the business, while several leading global and domestic media networks have been invited to participate in the multi-stage pitch process
Imran Fazal Apr 7, 2026 12:27 PM
At the Pitch CMO Summit 2026, Samsung Ads India’s Nishit Kanchan outlines why the big screen is becoming a key platform for focused attention, measurable reach and targeted advertising
e4m Staff Mar 30, 2026 1:11 PM
Industry leaders at the Pitch CMO Summit 2026 discuss how connected television is blending the scale of traditional TV with the targeting power of digital advertising
e4m Staff Mar 26, 2026 12:23 PM
Speaking at the Pitch CMO 2026, Yagnesh Ravi, India Ad Solutions Lead at Snap Inc., positioned Snapchat as a platform where advertisers can tap into audience conversations during the IPL
e4m Staff Mar 19, 2026 8:30 AM
At the e4m Pitch CMO Summit 2026, brand leaders unpacked what it truly means to capture and keep consumer attention in a world reshaped by artificial intelligence
e4m Staff Mar 17, 2026 3:17 PM
Prior to joining Zydus Wellness, Anand spent seven years at Wavemaker
e4m Staff Mar 17, 2026 2:33 PM
As AI enables faster testing, optimisation, and scale, marketers at the e4m Pitch CMO Summit 2026 discussed how to drive sustainable growth without eroding trust, equity, or relevance
e4m Staff Mar 16, 2026 10:15 AM
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
At the Pitch CMO Summit 2026, top marketers talk about crafting meaningful brand experiences in an AI-first world
e4m Staff Mar 13, 2026 6:29 PM