Snitch acquires Berrylush as it expands into women’s wear
Berrylush will continue to operate as a separate brand
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Published: Jul 29, 2026 12:45 PM | 1 min read
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Snitch has entered the women's fashion segment with the acquisition of women's apparel brand Berrylush. The financial details of the transaction remain undisclosed.
Berrylush will continue to operate as a separate brand, supported by Snitch's capabilities in product development, technology, supply chain, marketing and omnichannel retail.
As part of the integration, Snitch will work with Berrylush co-founder Anusha Chandrashekar and the existing team.
The focus will be on developing new products and expanding the brand's presence across online and offline channels.
Siddharth Dungarwal, Founder and CEO of Snitch, shared on social media, “Over the next 100 days, we’re opening the doors and taking you behind the scenes. The strategy. The products. The branding. The tough decisions. The wins. The mistakes. The real journey of building BERRYLUSH 2.0 from the inside out.”
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