Coursera appoints Amy Weisenbach as Chief Marketing Officer

Weisenbach most recently served as Chief Marketing Officer at The New York Times

e4m by e4m Staff
Published: Oct 27, 2026 3:26 PM  | 2 min read
Amy Weisenbach Joins Coursera as Chief Marketing Officer
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  • Coursera has appointed Amy Weisenbach as Chief Marketing Officer, effective November 30, 2026, to enhance its marketing strategy as it integrates with Udemy.
  • Weisenbach previously served as CMO at The New York Times, where she successfully expanded digital engagement and subscription growth across various content areas.
  • She has a background in global marketing with experience at Wilson Sporting Goods, Beam Suntory, and Unilever, and has taught marketing at NYU's Stern School of Business.
  • Weisenbach holds an M.B.A. from Harvard Business School and a B.A. in Public Policy from DePauw University, where she also serves on the Board of Trustees.

Coursera, an online learning platform, today announced the appointment of Amy Weisenbach as Chief Marketing Officer, effective Nov. 30, 2026.

“Amy brings an exceptional track record of helping turn trusted content into a thriving digital business,” said Greg Hart, CEO of Coursera. “At The New York Times, she helped expand how people discover, engage with, and pay for high-quality journalism and a growing portfolio of products. Her experience building consumer demand, combined with her personal connection to education, makes her an excellent addition to our leadership team as we bring Coursera and Udemy together and help more people gain the skills they need for a rapidly changing world.”

Weisenbach most recently served as Chief Marketing Officer at The New York Times, where she led marketing across its content portfolio, including News, Games, Cooking, Audio, Wirecutter, and The Athletic. During her tenure, she helped accelerate the company’s transformation into a digital powerhouse, combining brand storytelling with performance marketing to attract new audiences, deepen engagement, and drive subscription growth. She also helped introduce and expand the reach of new products, supported by globally recognized campaigns that demonstrated the value of trusted journalism in people’s lives.

“Coursera’s mission resonates deeply with me, both as a marketer and an educator,” said Weisenbach. “Trusted content can have an extraordinary impact on people’s lives, and Coursera brings that promise to learning at a time when developing new skills has never been more important. I’m excited to work with Greg and the team to help more learners discover the opportunities across Coursera and Udemy, build lasting relationships with our global community, and advance our mission through the next chapter of growth.”

Before joining The New York Times, Weisenbach led global marketing at Wilson Sporting Goods and held marketing roles at Beam Suntory and Unilever. She has served as an adjunct assistant professor in the marketing department at NYU’s Stern School of Business, teaching brand strategy and consumer behavior. She also serves on DePauw University’s Board of Trustees.

Amy holds an M.B.A. from Harvard Business School and a B.A. in Public Policy from DePauw University.

Published On: Oct 27, 2026 3:26 PM