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Published: Oct 5, 2026 2:00 PM | 2 min read
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- Team Pumpkin has appointed Swati Nathani as its new Chief Executive Officer; she is also a Co-founder of the agency, established in 2012.
- In her role, Nathani will lead the agency's business strategy and growth, emphasizing the integration of creative, performance, technology, communications, and commerce.
- Nathani highlighted the rapid changes in the agency business due to AI and evolving platforms, stressing the importance of balancing technology with human judgment.
- Under her leadership, Team Pumpkin aims to enhance its integrated services, expand technology-led offerings, strengthen its leadership team, and improve connections between communication and measurable business growth.
Team Pumpkin has appointed Swati Nathani as its new Chief Executive Officer, and she is also the Co-founder of Team Pumpkin.
Swati co-founded Team Pumpkin in 2012 and has been part of the agency's growth from a digital-first business into an integrated marketing partner. In her new role, she will lead the agency's business strategy and growth, with a focus on bringing creative, performance, technology, communications and commerce closer together.
Swati Nathani, CEO and Co-Founder, Team Pumpkin, said, “The agency business is changing faster than it has in years. AI is changing execution, platforms are changing how people discover brands, and clients increasingly want fewer silos between an idea and its business outcome. For us, the opportunity is not to chase every new technology, but to build an agency that knows where technology adds value and where human judgement still matters most.”
Under Swati's leadership, Team Pumpkin will strengthen its integrated offering across brand strategy, creative, digital, performance marketing, social media, PR, influencer marketing, technology and marketplace services, while developing further AI-led capabilities.
Her experience spans branding, digital strategy, analytics, entrepreneurship and technology, giving her a perspective that sits at the intersection of creative and business thinking.
The agency’s next phase will focus on building deeper integrated capabilities, expanding its technology-led offerings, strengthening its leadership team, scaling its global footprint and helping brands connect communication more closely with measurable business growth.
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