swati-nathani

Nuances of digital storytelling in the new decade

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Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation

Nafisa Shaheen Jan 22, 2021 1:11 PM

How can brands leverage IPL without direct association?

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Guest Column: Swati Nathani, Co-founder, Team Pumpkin, shares a few tips on how to leverage IPL or any sporting league’s popularity even when you’re not associated with it in official capacity

Swati Nathani Nov 23, 2020 10:59 AM

PR & Corp Comm industry will become fully digitized in coming years: Swati Nathani

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Swati Nathani, Co-Founder of Team Pumpkin, was conferred the title of 'CEO of the Year' at the recently held e4m PR & Corp Comm Women Achievers Awards 2020

exchange4media Staff Sep 22, 2020 9:12 AM

Team Pumpkin wins multi-brand digital mandate for Tata Steel

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Team Pumpkin will help Tata Steel with strategy and execution to strengthen brand recall and build a strong community of digital followers

exchange4media Staff Feb 11, 2020 5:26 PM

How can brand influencers minimise their social media gaffes

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Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan Feb 5, 2019 8:02 AM

Team Pumpkin to manage creative duties & social media for Utkarsh India

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Team Pumpkin will conceptualise campaigns, create PR strategies and build brand awareness across all leading digital and social media platforms for the infrastructural brand

exchange4media Staff Aug 21, 2018 12:09 PM

Instagram's new logo sparks outrage, but is it justified?

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Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague

Abhinn Shreshtha May 13, 2016 8:06 AM

Is Star Sports ‘Le Panga’ narrative a hangover of its Season 2 campaign?

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Star Sports new television campaign for Pro Kabaddi Season-3 seems like an extension of the ‘Le Panga’ narrative launched last year for Season 2. This year too, popular Bollywood star Amitabh Bachchan was associated with the campaign by lending his voice for the Pro Kabaddi anthem.

Sarmistha Neogy Feb 24, 2016 8:11 AM

Anouk's new ad featuring Radhika Apte questions workplace bias towards pregnant women

Anouk's new ad featuring Radhika Apte questions workplace bias towards pregnant women?blur=25

The brand’s earlier films under the ‘Bold is Beautiful’ campaign raised questions about various stereotypes in our society and the current ad takes it a step further.

Sarmistha Neogy Dec 8, 2015 8:54 AM

5 social media gaffes to learn from

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Team Pumpkin's Swati Nathani takes us through the funny and embarrassing social media blunders of last year and points out the essential learnings

Swati Nathani Feb 9, 2015 8:19 AM

Team Pumpkin to handle Jashn’s social media duties

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The agency will also look into communications for the retail brand

exchange4media Staff Feb 4, 2015 4:38 PM