integrated-marketing-strategy

Raymond Lifestyle names Publicis Groupe India as integrated marketing partner

Raymond Lifestyle Partners with Publicis Groupe India for Marketing?blur=25

The account will be handled by a customized team led by Paritosh Shrivastava, CEO, Saatchi & Saatchi and BBH India, and Jai Lala, CEO, Zenith India

e4m Staff 1 hour ago

Samsung's Surprise Media Move: Why integration may have trumped scale

Samsung Chooses Cheil India for Integrated Media Strategy?blur=25

Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities

Ganapathy Viswanathan Jun 4, 2026 10:02 AM

Ankit Banga elevated to COO at Kinnect; Gaurav Dudeja joins as CBO

Ankit Banga Becomes COO at Kinnect; Gaurav Dudeja Appointed CBO?blur=25

Gaurav Dudeja was previously serving as the CEO of FCB Interface

e4m Staff Jun 4, 2026 8:30 AM