Dentsu Creative bags Lotte India’s creative mandate

Lotte India has appointed Dentsu Creative as its creative agency partner. The account was won following a multi-agency pitch and will be managed by the agency’s Chennai office.

“The mandate marks the beginning of a strategic partnership aimed at strengthening Lotte’s portfolio of iconic brands while building new consumer experiences for a rapidly evolving generation of snack lovers. Dentsu Creative will lead brand strategy, creative development, and integrated campaigns across key brands such as Choco Pie, PEPERO, Joee & Toffee range (Coffy Bite, Eclairs, Coconut Punch, Lacto King, Caramilk , Chewits, Lolly Bliss, Lotte Juicies, Joee), beginning with a new campaign of PEPERO, Korea’s No.1 snack brand, in India,” stated a press release.

 Rachna Anbumani, VP (Head of Marketing), Lotte India said, “Gearing up for a new PEPERO campaign, Lotte India was on the lookout for a strategic and creative partner who could understand our brand ethos and portfolio. With Dentsu Creative, we found a team that is passionate, enthusiastic and has excellent capabilities. We look forward to this partnership as we take our brands to the next level.”

Speaking on the win, Indrajeet Mookherjee, President - Integrated Client Management, dentsu added, “We are incredibly proud to partner with Lotte, an iconic name that has brought joy to households. This win is a testament to Dentsu's data-driven creativity and our ability to connect brands with consumers in deeply meaningful ways. Confectionery is an emotional, impulse category, and we look forward to supercharging Lotte’s flagship brands and drive their next era of growth.”

Priya CM, Sr. VP, Dentsu Creative commented, “We are excited to partner with Lotte, one of the top confectionery brands in the world. This category offers tremendous scope to push creative limits, spark conversations, and have fun while building meaningful brand connections.”