NDTV Profit launches ‘Crypto Minutes’ along with CoinSwitch

The new segment, launched in partnership with CoinSwitch will focus on building awareness about the digital asset ecosystem

by e4m Staff
Published: Jun 23, 2026 8:05 AM | 2 min read

NDTV Profit has launched a new segment called 'Crypto Minutes' to educate Indian audiences about cryptocurrency and digital assets, in partnership with CoinSwitch.
The segment aims to enhance financial literacy and awareness regarding the evolving digital asset ecosystem and will air Monday to Friday at 10:30 AM and 3:30 PM.
Mandeep Singh, Chief Revenue Officer of NDTV, emphasized the importance of clarity and credibility in understanding digital assets as part of the broader financial conversation.
CoinSwitch CEO Ashish Singhal highlighted the need for education and responsible navigation of the crypto space as adoption in India matures.

NDTV Profit has launched ‘Crypto Minutes’, a dedicated segment aimed at simplifying the world of crypto and digital assets for Indian audiences.

The new segment, launched in partnership with CoinSwitch will focus on building awareness, improving financial literacy and helping viewers understand the rapidly evolving digital asset ecosystem.

Crypto Minutes, launched on 22 June, will air every Monday to Friday at 10:30 AM and 3:30 PM on NDTV Profit.

Commenting on the launch, Mandeep Singh, Chief Revenue Officer, NDTV, said, “At NDTV Profit, our focus has always been on helping audiences understand the forces shaping business, markets and the economy. Digital assets are now an important part of that larger financial conversation. With Crypto Minutes, we want to bring clarity, context and credibility to a space that is often complex and fast-moving. Our partnership with CoinSwitch allows us to combine NDTV Profit’s trusted business journalism with deep domain expertise, so that viewers can make more informed sense of this emerging asset class.”

Ashish Singhal, Co-founder and CEO, CoinSwitch, said, “Crypto adoption in India is steadily maturing, but awareness and education remain critical to helping investors navigate this emerging asset class responsibly. Through our partnership with NDTV Profit, we aim to simplify complex concepts, address common misconceptions, and provide credible, easy-to-understand insights that empower investors to make informed decisions. As digital assets become increasingly relevant in the global financial ecosystem, building financial literacy around crypto is more important than ever.”