Jaikishin Chhaproo: Ideas that endure, impact that multiplies

As Head of Media & Brand PR at ITC Limited, Jaikishin Chhaproo remains one of the industry’s most consistent and thoughtful voices

by e4m Staff
Published: Aug 13, 2026 11:39 AM | 2 min read

Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, celebrates over 25 years in marketing and communications, known for his strategic depth and clarity of thought.
His experience includes leadership roles at prominent companies like Nokia MENA, Hindustan Unilever, and Snapdeal, providing him with a comprehensive perspective on brand building.
An engineering graduate with an MBA and digital marketing certification, he combines analytical skills with creative curiosity, emphasizing media as a strategic tool for brand equity.
Under his leadership, campaigns have received accolades at prestigious awards like Cannes and EFFIE, highlighting his consistent approach to impactful and ambitious ideas.

Birthdays offer a moment to pause and look at the larger arc. Today we celebrate Jaikishin Chhaproo, whose more than 25-year journey in marketing and communications continues to be defined by clarity of thought, strategic depth, and a quiet insistence on ideas that travel beyond the campaign calendar.

As Head of Media & Brand PR at ITC Limited, Jaikishin has spent nearly a decade shaping how one of India’s most respected conglomerates engages with consumers across media. His earlier leadership roles at Nokia MENA, Hindustan Unilever, Snapdeal, Godrej, and Star (both in the Middle East and India) give him a rare 360-degree view of brand building across geographies and categories.

An engineering graduate who later completed his MBA from KJ Somaiya Institute of Management and earned a digital marketing certification from The Wharton School, Jaikishin brings an unusual combination of analytical rigour and creative curiosity to the table. Colleagues and industry peers often highlight his openness to experimentation and his ability to see media not as a commodity but as a strategic tool for long-term brand equity.

Over the years, campaigns under his watch have collected recognition at Cannes, SABRE, and EFFIE, among others. Yet what stands out more than the awards is the consistency of approach, a preference for ideas that are simple in expression but ambitious in intent.

As the media landscape grows more fragmented and noisy, professionals like Jaikishin remind the industry that impact still begins with clear thinking and the courage to back the right idea.

Happy Birthday, Jaikishin. The industry continues to benefit from your presence!