ms-dhoni
go daddy?blur=25

Nikhil Arora, VP and MD, GoDaddy India, reveals that with phase 1 of the marketing campaign, the company managed to create more than 85% brand awareness across tier 1, 2, and 3 cities

Misbaah Mansuri Nov 16, 2020 8:10 AM

IPL?blur=25

As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period

exchange4media Staff Nov 2, 2020 8:40 AM

dhoni?blur=25

Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

IPL?blur=25

As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year

exchange4media Staff Oct 12, 2020 9:07 AM

byjus?blur=25

According to the institute, had Dhoni been only endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand

exchange4media Staff Oct 8, 2020 11:07 AM

Mastercard?blur=25

To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app

Misbaah Mansuri Oct 7, 2020 8:33 AM

ads?blur=25

As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

Dream11?blur=25

When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions

Neeta Nair Sep 23, 2020 9:09 AM

dhoni?blur=25

OPPO’s latest #BeTheInfinite campaign aims to signify that through dedication, hard work, persistence, and will, anyone can achieve their dreams

exchange4media Staff Sep 17, 2020 11:43 AM

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We take a look at the noteworthy moment marketing brand posts paying tribute to Dhoni's career and how his brand legacy will be prevalent going forward

Noel Dsouza Aug 18, 2020 8:54 AM

mastercard?blur=25

The new campaign led by Dhoni is an extension of Mastercard’s Team Cashless India initiative that aims to empower small merchants with digital payments

exchange4media Staff Aug 17, 2020 1:34 PM

yipee?blur=25

The TVC will run across all popular GEC channels in the country in six languages

exchange4media Staff Jul 27, 2020 4:55 PM

Gulf Oil?blur=25

The film focuses on the significance of being positive as the world returns to a post-lockdown life

exchange4media Staff May 26, 2020 4:17 PM

MS Dhoni for Yippee Noodles?blur=25

The company has ramped up production to ensure supply that will help meet increasing consumer demand

exchange4media Staff May 4, 2020 4:48 PM

ESPNcricinfo?blur=25

The first episode of Open Mic featured Deep Dasgupta, former Indian wicket-keeper and now a commentator

exchange4media Staff Apr 21, 2020 2:29 PM

MS Dhoni for Khatabook?blur=25

Dhoni has also been brought on board as Khatabook's brand ambassador

exchange4media Staff Mar 17, 2020 2:57 PM

Wunderman Mutual Funds?blur=25

The campaign has been conceptualised by Wunderman Thompson South Asia

exchange4media Staff Mar 14, 2020 12:09 PM

M S Dhoni?blur=25

The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI

exchange4media Staff Mar 11, 2020 6:42 PM

Powerade Power Has No Gender Ad?blur=25

Indian cricket team’s all-rounder Jemimah Rodrigues and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams

exchange4media Staff Feb 24, 2020 5:01 PM