ms-dhoni
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, the company said
e4m Staff Jun 26, 2026 7:40 PM
Ravi Chawla, MD & CEO, Gulf Oil Lubricants India, talks about the changing composition of the company's business and more
Sunidhi Vijay Jun 16, 2026 9:19 AM
For marketers, MS Dhoni’s appeal extends beyond on-field performance, making him a year-round asset in a crowded endorsement space
Shalinee Mishra Apr 4, 2026 8:30 AM
Marks a strategic step in its next phase of growth focused on scale, inclusion, and long-term user confidence
e4m Staff Mar 18, 2026 2:08 PM
HOB’s cap table includes a mix of celebrity investors and institutional operators
e4m Staff Mar 17, 2026 3:12 PM
The campaign draws a natural parallel between Dhoni’s calm, dependable persona and Panasonic air conditioners
e4m Staff Feb 15, 2026 10:00 AM
Dhoni exemplifies consistency, composure, and high-caliber performance, qualities that mirror Panasonic’s legacy, the company said
Platinum GuiId International India’s men’s jewellery brand has unveiled a fan-first campaign that takes its association with MS Dhoni to the next level
e4m Staff Oct 7, 2025 12:45 PM
The campaign, which comprises four films, also features Sunidhi Chauhan, Shivaji Satam and Narain Karthikeyan
e4m Staff Sep 30, 2025 1:16 PM
The two films have Dhoni endorsing the tyres’ features and benefits in interesting humour-led stories
e4m Staff Sep 29, 2025 6:15 PM
In Jan–June 2025, non-celebrities accounted for 71% of endorsements, while celebrities contributed 29%, according to TAM AdEx
Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India
e4m Staff Aug 21, 2025 12:56 PM
MS Dhoni has made a strategic investment in ACKO through his family office, Midas Deals Pvt Ltd
e4m Staff Jul 30, 2025 12:30 PM
Mahendra Singh Dhoni, who has turned a year older on 7 July 2025, stepped away from international cricket in August 2020
The application, submitted via the Trade Marks Registry portal, reflects Dhoni’s intent to officially claim ownership of the title coined by fans and the cricketing fraternity
e4m Staff Jun 30, 2025 2:50 PM
Over 50% of CSK’s fanbase, studies say, supports the franchise purely because of Dhoni
Shalinee Mishra and Soumya Gawri Apr 18, 2025 9:08 AM
According to CrispInsight-Kadence report, Virat Kohli and MS Dhoni top fan charts; RCB and MI command regional loyalty
e4m Staff Apr 10, 2025 7:03 PM
Written and produced by creative agency One Hand Clap, the campaign builds on last year’s viral success, where Dhoni captivated audiences with his rendition of 'Bole Jo Koyal'
e4m Staff Mar 18, 2025 2:36 PM
The campaign is built on the insight of the ‘Har Match Do-or-Die’ campaign
e4m Staff Jan 31, 2025 12:03 PM
As brand ambassador, MS Dhoni will be endorsing Eurogrip's entire range of products
Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS Dhoni
Shah Rukh Khan, Akshay Kumar, Amitabh Bachchan, and Salman Khan also part of the top 10 with Deepika Padukone being the only woman in the group, as per Hansa Research's ‘Brand Endorser Report’
e4m Staff Nov 26, 2024 1:18 PM
While Akshay Kumar was the most visible celebrity endorser on TV with an average visibility of 22 hours per day across all channels, MS Dhoni appeared in TV ads for 42 brands from Jan to June 2024
e4m Staff Nov 25, 2024 12:08 PM
MS Dhoni has signed a multi-year exclusive deal with Single.id to connect and engage with his fans through the fan app
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
In line with this exclusive collection, the #GreatnessLiesWithin campaign was developed to celebrate the very qualities that make Dhoni a legend
e4m Staff Oct 3, 2024 12:44 PM
The ad film, aptly titled "The Unstoppables"—treated and promoted like a Bollywood blockbuster—features everything from theatrical release to music launch, teasers, and a grand premiere
e4m Staff Sep 30, 2024 4:19 PM
The campaigns tagline ‘Get it Free with Single.id’ informs shoppers that they can enjoy free products and services with their accumulated rewards
e4m Staff Sep 19, 2024 3:39 PM
EMotorad has released its latest brand campaign, ‘Awaaz Ayegi Dil Se' with MS Dhoni
e4m Staff Sep 16, 2024 6:22 PM
The campaign is for the brand's foldable and fat-tyred e-cycle Doodle V3
The brand has now unveiled its latest campaign ‘Meri Mitti, Mera Yakeen’
e4m Staff Jun 28, 2024 10:55 AM
Mahendra Singh Dhoni will mark his debut innings with Citroën in a campaign that will soon go live
e4m Staff May 24, 2024 4:27 PM
The cricketer’s recent social media post has everyone talking about what he is up to next
NATIVE CONTENT May 22, 2024 3:34 PM
The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
e4m Staff May 10, 2024 12:57 PM
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
e4m Staff May 3, 2024 12:28 PM
The TVC uses the futuristic narrative to assert that the future of fans is already here
e4m Staff Apr 17, 2024 1:19 PM
'I'm excited to join the Explosive Whey family,' said MS Dhoni about his association with the protein supplement product
e4m Staff Apr 16, 2024 12:44 PM
The CSK player has also tipped his tat to the 'Thala for a reason' meme, which was all over the internet recently