The innovative feature will provide live match commentary subtitles, catering to the needs of differently-abled fans

exchange4media Staff Mar 27, 2023 4:49 PM


The cricketer to amplify network’s digital proposition, the company said

exchange4media Staff Mar 9, 2023 1:46 PM

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The ad highlights the brand's proposition of sustainability and energy efficiency

exchange4media Staff Dec 3, 2022 8:21 AM


Plans integrated marketing campaign featuring Dhoni as the face on multiple-channel endorsements

exchange4media Staff Nov 30, 2022 6:06 PM

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The campaign is part of the Association of Mutual Funds in India's investor awareness outreach program

exchange4media Staff Nov 12, 2022 8:16 AM


The brand launched its first ad with the cricketer on Hotstar during India vs. England T20 semi-final match

exchange4media Staff Nov 10, 2022 4:14 PM


The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, encourages people to start investing in mutual funds through the monthly SIP route

exchange4media Staff Nov 1, 2022 2:45 PM


The Chief Marketing and Communications Officer of Mastercard spoke at length to exchange4media about entering into cricket sponsorship with BCCI, the company’s strategy for the association & much more

Kanchan Srivastava Sep 9, 2022 8:30 AM


The deal, which is for the 2022-23 season, will cover all international & domestic matches

exchange4media Staff Sep 5, 2022 5:42 PM

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The TVC, conceptualized by Oberoi IBC, is the continuation of flagship campaign ‘prarthna hogi sweekar’

exchange4media Staff Aug 13, 2022 8:46 AM


The ‘Whistle Through Every Turn’ campaign, which has M S Dhoni as the protagonist, has three films

exchange4media Staff Apr 16, 2022 8:31 AM

TATA IPL 2022 campaign?blur=25

The #YehAbNormalHai campaign, directed by Vasan Bala, will be released in seven languages

exchange4media Staff Mar 5, 2022 8:34 AM


MSD will feature as a part of WinZO’s upcoming multi-channel and multi-modal marketing and branding campaigns

exchange4media Staff Mar 2, 2022 11:49 AM

MS Dhoni?blur=25

Dhoni features in a newly released video that draws a parallel with hitting a six in cricket and the importance of the 6 in 1 vaccination programme

exchange4media Staff Feb 28, 2022 10:00 AM