MS Dhoni leads JioMart’s new festive campaign

The campaign, which comprises four films, also features Sunidhi Chauhan, Shivaji Satam and Narain Karthikeyan

by e4m Staff
Published: Sep 30, 2025 1:16 PM | 2 min read

JioMart

E-marketplace JioMart has launched its festive campaign JioUtsav. Rooted in the thought “Kyonki India Chahe Aur” (Because India wants more), the campaign leans into the power of AND — celebrating that with JioMart, customers don’t need to choose between range and value or convenience and value. They can have it all, stated a press release.

The campaign is headlined by MS Dhoni and features Sunidhi Chauhan, Shivaji Satam and Narain Karthikeyan, in four, witty films.

Festivals in India are never about choosing one thing over another. Shoppers want a full basket — the best deals, the widest variety, and delivery that keeps up with their celebrations. JioMart taps into this insight with a campaign that turns everyday shopping promises into witty, celebrity-driven stories. Each celebrity represents a JioMart attribute they naturally embody in popular culture

Alongside the campaign, JioMart is rolling out some of the season’s best deals on mobiles, electronics, and gadgets, making premium technology more accessible than ever. With JioMart Quick, customers can also enjoy lightning-fast delivery of groceries and daily essentials in just 10–30 minutes, ensuring their festive celebrations never miss a beat.

The JioUtsav campaign will be released across broadcast, digital platforms, social media, and JioMart’s own app and website. The creative mix includes 30–45 second hero films, 15-second cutdowns for OOH, and short edits for reels and shorts. Each film is designed to entertain viewers while reinforcing JioMart’s festive value promise.