Swaraj Tractors extends association with MS Dhoni
The brand has unveiled a new DVC with the cricketing icon
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Published: Feb 23, 2026 4:33 PM | 1 min read
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Swaraj Tractors, a part of the Mahindra Group, has announced the renewal of its partnership with MS Dhoni as the brand’s endorser.
Commenting on the continued association, Gaganjot Singh, CEO, Swaraj Division M&M Ltd. said: “MS Dhoni reflects the ethos of Swaraj — dependable, authentic, and consistently focused on performance. This partnership has helped us strengthen our connect with customers while reinforcing the values that define the brand. As we move ahead, his association will play an important role in building greater resonance for Swaraj across markets and supporting our efforts to present the brand with contemporary outlook and energy while staying true to its legacy.”
The extended partnership will see Dhoni feature in Swaraj’s upcoming integrated campaigns across platforms.
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