DRiV appoints MS Dhoni as brand ambassador

DRiV™— the dedicated aftermarket business group of Tenneco, has announced the appointment of Mahendra Singh Dhoni as its national brand ambassador. The partnership represents the company’s inaugural association with a celebrity ambassador — reflecting the strategic importance of India while reinforcing DRiV’s commitment to shaping the future of the country’s automotive aftermarket as the industry’s most comprehensive and trusted House of Brands, stated a press release.

At the heart of this association lies a powerful alignment of values. Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, and the confidence that comes from making the right decisions when they matter most, stated the release.

In a country where vehicle owners and mechanics alike seek familiarity and assurance before choosing a spare part, DRiV's decision to build its master brand identity around the figure of MS Dhoni is a calculated, strategic masterstroke. Dhoni — renowned across India and the world as Captain Cool — embodies the very qualities that consumers demand from their auto parts: performance without failure, consistency without compromise, and trust without question.

Chintan Sopariwala, President – DRiV, added:"Many of DRiV's brands have been serving customers for more than 100 years globally, and we are just as excited about the next century as we were about the first. MS Dhoni represents the same enduring values that define our brands: leadership, consistency, humility, and the ability to perform when it matters most. We are thrilled to partner with him as we continue to grow and strengthen our presence across the Indian subcontinent."

Sanjeev Kumar Singh, Vice President & General Manager – DRiV South Asia, said:"India's aftermarket is one of the most dynamic automotive sectors globally. DRiV™ brings a portfolio of over 30 globally trusted brands, backed by original equipment engineering and decades of heritage. Our partnership with MS Dhoni, a symbol of trust, consistency, and excellence, reflects the values that define DRiV. Backed by a robust nationwide distribution network, deep engagement with mechanics, a comprehensive portfolio spanning passenger vehicles, two-wheelers, and commercial vehicles, and a strong OE heritage, DRiV continues to raise the benchmark for quality, reliability, and performance in India's automotive aftermarket.”

Sharing his thoughts on the association Mr. Mahendra Singh Dhoni added:“I am pleased to be associated with DRiV and its portfolio of well-known products. As someone who is passionate about motorcycles and their spare parts, and enjoys working on my bikes & cars myself, I understand the importance of high-quality components and reliable performance. I look forward to this partnership.”