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According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers
Sandhi Sarun Aug 7, 2026 9:30 AM
In her LinkedIn post, Thakkar said that her curiosity has always been driven by the consumer sector and that she is looking forward to the next phase of her career at V3 Ventures
She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness
As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how marketing is built for an AI-native world
As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable
e4m Staff Aug 3, 2026 11:31 AM
Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out
Premjeet Sodhi Jul 31, 2026 4:14 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights
Ganapathy Viswanathan Jul 31, 2026 12:20 PM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter
e4m Staff Jul 30, 2026 7:39 AM
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
e4m Staff Jul 29, 2026 4:00 PM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
Manish Sharma, PR Entrepreneur, Co-Founder of Key Communications explores how the communications profession is evolving beyond generating headlines to becoming a strategic business function
Manish Sharma Jul 24, 2026 4:40 PM
Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)
e4m Desk Jul 24, 2026 12:12 PM
According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience
Imran Fazal Jul 24, 2026 9:23 AM
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
Pabon brings 30 years of experience across AdTech, performance marketing, programmatic advertising and digital operations
e4m Staff Jul 23, 2026 2:25 PM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
The curriculum indicates that Prasar Bharati intends to embed AI across several core functions rather than limiting its use to administrative tasks
e4m Staff Jul 14, 2026 11:02 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
Naveen Kundu will lead the integrated business as Board Chairman & CEO
e4m Staff Jul 10, 2026 2:26 PM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
Previously, Sharda served as Director - Artist Services at Believe India
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
Gandharv played a key role in strengthening Hybrid's presence in the Indian digital advertising ecosystem
Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more
Simran Sabherwal Jul 1, 2026 9:31 AM
Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more
Simran Sabherwal Jun 30, 2026 9:21 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, the company said
e4m Staff Jun 26, 2026 7:40 PM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
InfoEdge Ventures, IvyCap Ventures and Audacity VC also participate in the funding round
e4m Staff Jun 22, 2026 10:05 AM
News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news
Ruhail Amin Jun 22, 2026 9:12 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Prior to joining Grapes Worldwide, he held leadership roles at agencies including Techmagnate, Intelegencia, and Unyscape
e4m Staff Jun 16, 2026 1:30 PM
Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data
Shantanu David Jun 16, 2026 9:13 AM