driv
Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, the company said
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
InfoEdge Ventures, IvyCap Ventures and Audacity VC also participate in the funding round
e4m Staff Jun 22, 2026 10:05 AM
News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news
Ruhail Amin Jun 22, 2026 9:12 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Prior to joining Grapes Worldwide, he held leadership roles at agencies including Techmagnate, Intelegencia, and Unyscape
e4m Staff Jun 16, 2026 1:30 PM
Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data
Shantanu David Jun 16, 2026 9:13 AM
WPP Media’s 'This Year Next Year 2026 Global Midyear forecast' is an upward revision from the 7.1% forecast in December
e4m Staff Jun 16, 2026 8:33 AM
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
NATIVE CONTENT Jun 9, 2026 11:09 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 10:01 AM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
He joins NDTV from TV9 Network, where he served as National Head, Vice President
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Joey Zhao's mandate is to strengthen the agency's AI-driven capabilities
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 4, 2026 12:57 PM
Prashant Paulose was earlier Head of Apps, Google Play & Google TV, India
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Prior to this role, Kapil spent over 12 years at Ford Motor Company, where he served as Head of Communications, India
e4m Staff May 22, 2026 2:04 PM
Simon Green served as President of Asia Pacific and Japan at Palo Alto Networks
e4m Staff May 16, 2026 8:54 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Simone Quistgaard has been promoted to Executive Strategy Director, Growth Marketing & Brand
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Most recently, Prasad served as Chief Technology Officer & Head of Product and AI at Verve Group Inc
e4m Staff Apr 9, 2026 12:56 PM
Luis von Ahn reveals how behaviour outside interviews can determine hiring decisions at the company
It is being reported that these employees will now receive their salaries directly from Jagran Prakashan Ltd.
Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope
e4m Staff Mar 25, 2026 11:14 AM
Prior to this, Anita Kotwani was with dentsu as Chief Client Officer, South Asia
e4m Staff Mar 17, 2026 11:42 AM
Pragya Bijalwan, Chief Marketing Officer at Voltas, was honoured at the Laqshya Pitch Best CMO Awards 2026
e4m Staff Mar 12, 2026 9:50 PM
Prior to joining News 24 Broadcast India Limited, Rupali Fernandes held senior leadership positions at ABP Network, Matrix IEC, HT Media and Disney Star
e4m Staff Mar 3, 2026 12:37 PM
Reema Jain previously served for more than three years as Chief Information and Digital Officer at Hero MotoCorp
e4m Staff Feb 27, 2026 12:49 PM
Blair Alexander will take charge on March 3 and will report to Nikki Grafton, CEO of OM New Zealand
The announcement was made on the sidelines of the India AI Summit; with a corpus of Rs 100 crore
e4m Staff Feb 18, 2026 10:12 AM
Narayan Devanathan, President and Chief Strategy Officer, South Asia at dentsu, spoke at the dentsu-e4m Digital Report 2026 launch on developing a proprietary metric, AI-driven agents and more
PNG Drive 2.0 is a unified national campaign making PNG and CNG simpler, safer, and seamless
New consumer AI disruption index from BCG and Moloco reveals the most exposed industries
e4m Staff Jan 21, 2026 5:33 PM
Abbas Panju brings extensive logistics experience across Asia, the Middle East, and Africa
e4m Staff Jan 15, 2026 12:50 PM
Prior to this, Dimple Duggal Rawat was associated with JioHotstar Sports Ads
e4m Staff Jan 15, 2026 12:33 PM
LuJean reports directly to GlobalLogic President and CEO Srini Shankar
e4m Staff Jan 14, 2026 12:59 PM
Matty Lin joins the business from TikTok/Bytedance, where he most recently served as General Manager of Global Business Solutions for Southeast Asia and South Korea
e4m Staff Jan 14, 2026 12:49 PM
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Kanchan Srivastava Jan 8, 2026 9:17 AM
