New Relic appoints Hein Hellemons as Chief Revenue Officer
Most recently, he served as CRO at Darktrace
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Published: Jul 14, 2026 2:43 PM | 2 min read
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- New Relic has appointed Hein Hellemons as Chief Revenue Officer (CRO) to lead its global revenue and go-to-market strategy.
- Hellemons has over 25 years of experience in leading go-to-market organizations at major technology companies, including his recent role as CRO at Darktrace.
- He has previously held senior positions at Amazon Web Services, Microsoft, and VMware, focusing on digital transformation and sales organization development.
- New Relic's CEO Ashan Willy emphasized the significant market opportunity in AI-driven observability and expressed confidence in Hellemons' ability to drive growth and deepen customer relationships.
New Relic, the Intelligent Observability company, announced the appointment of Hein Hellemons as Chief Revenue Officer (CRO). Hellemons will oversee the company’s worldwide revenue and go-to-market strategy, leading global sales, commercial segments, and partner channel organizations to drive predictable, substantial growth, a press release stated.
Hellemons brings to New Relic more than 25 years of experience leading global go-to-market organizations at some of the world’s leading enterprise technology companies. Most recently, he served as CRO at Darktrace, a brand in AI-powered cybersecurity space. Prior to Darktrace, Hellemons held senior leadership positions at companies including Amazon Web Services (AWS), Microsoft, and VMware, where he helped enterprise customers accelerate their digital transformation journeys while building and scaling high-performing global sales organizations.
"As AI transforms how software is built and operated, AI-strengthened observability has become foundational for modern businesses. This presents a tremendous market opportunity for us," said New Relic Chief Executive Officer Ashan Willy. "Hein is a world-class revenue leader who brings to New Relic invaluable experience leading companies through periods of growth and transformation. His background scaling global GTM organizations will be crucial as we expand our platform, deepen customer relationships, and accelerate growth. We are thrilled to welcome him to the leadership team."
“I was drawn to New Relic by the immense market opportunity, its outstanding platform, highly respected brand and talented leadership team," said Hellemons. “New Relic is uniquely positioned to help companies succeed in the AI era and I’m excited to be part of this effort. I’m looking forward to working with Ashan and the rest of the executive team.”
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