Lufthansa expands Officer Olivier Krueger’s role
Krueger will now oversee Guest Experience & Marketing also
by
Published: Jul 6, 2026 9:56 AM | 1 min read
Follow Us
- Lufthansa has expanded Olivier Krueger's role to include oversight of Guest Experience & Marketing in addition to his position as Chief Marketing Officer.
- Krueger announced the new responsibilities in a LinkedIn post, emphasizing the integration of Customer Experience, Product, Lounges, Catering, and Marketing.
- He highlighted the importance of creating seamless travel experiences as customer expectations evolve in the aviation industry.
- Krueger has served as CMO since January 2023 and aims to enhance brand value and guest experiences through collaboration within the Lufthansa Group.
Lufthansa has expanded Chief Marketing Officer Olivier Krueger’s role, now overseeing Guest Experience & Marketing also. The news has been shared by Krueger in a LinkedIn post.
“I am excited to announce that I have taken on an expanded leadership role at Lufthansa, now overseeing Guest Experience & Marketing. This new mandate builds on my previous responsibilities as Group Chief Marketing Officer and brings together Customer Experience, Product, Lounges, Catering, and Marketing. This reflects the belief that exceptional travel experiences are created when every customer touchpoint is designed as one seamless journey.
The aviation industry continues to evolve, and customer expectations are changing rapidly. Creating differentiated, premium experiences while balancing operational excellence and commercial success presents both a challenge and an opportunity. I look forward to collaborating with talented colleagues across Lufthansa & Lufthansa Group to shape experiences that strengthen our brand and deliver lasting value for our guests,” he wrote in the post.
Krueger has been the CMO since January 2023.
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News
Tags
Chief marketing officer
Cmo
Lufthansa
aviation industry leadership
Olivier Krueger
Olivier Krueger Lufthansa
Lufthansa Chief Marketing Officer
Lufthansa leadership expansion
Guest Experience Marketing Lufthansa
Lufthansa Group news
customer experience in aviation
premium travel experiences
Lufthansa marketing strategy
Olivier Krueger role expansion
Olivier news