As part of the campaign, Lufthansa has introduced a ‘Mobile Inspiration Tool’ that uses Artificial Intelligence to recommend ‘life-changing places’ basis users’ surroundings

exchange4media Staff 18-March-2019

Ettiyil will oversee all commercial activities for Lufthansa Group Airlines in India, Nepal, Bangladesh and Sri Lanka

exchange4media Staff 13-February-2019

Appointed by Germany based PR agency achtung!, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines

exchange4media Staff 29-January-2019

At the heart of the new #SayYesToTheWorld campaign is Lufthansa’s mission to inspire people to explore, see the world, and open their minds to new experiences.

exchange4media Staff 17-March-2018

From focus on embracing local cultural nuances to operating its most high end fleet in India, Lufthansa has been making heavy investments in the marketplace to woo local travellers

Ruhail Amin 20-February-2018

Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth

Venkata Susmita Biswas 29-March-2017

Alexander Schlaubitz, Vice President Global Marketing for Lufthansa addressed the audience at ad:tech 2016 and spoke about creating customer value through empathy.

Vernika Awal 04-March-2016

Last year, with its “More Indian Than You Think” campaign, Lufthansa India tightened focus on vernacular, and first-time travelers. Sangeeta Sharma, Manager (Marketing & Communications) at Lufthansa Passenger Airlines South Asia talks about the vernacular media is becoming increasingly important, and more

exchange4media Staff 02-November-2015

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns

Ankur Singh 03-November-2014