Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories

Shreshtha Verma Oct 3, 2019 8:39 AM

Lufthansa Life Changing Places?blur=25

As part of the campaign, Lufthansa has introduced a ‘Mobile Inspiration Tool’ that uses Artificial Intelligence to recommend ‘life-changing places’ basis users’ surroundings

exchange4media Staff Mar 18, 2019 4:34 PM

George Ettiyil?blur=25

Ettiyil will oversee all commercial activities for Lufthansa Group Airlines in India, Nepal, Bangladesh and Sri Lanka

exchange4media Staff Feb 13, 2019 4:42 PM


Appointed by Germany based PR agency achtung!, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines

exchange4media Staff Jan 29, 2019 3:55 PM


At the heart of the new #SayYesToTheWorld campaign is Lufthansa’s mission to inspire people to explore, see the world, and open their minds to new experiences.

exchange4media Staff Mar 17, 2018 8:56 AM


From focus on embracing local cultural nuances to operating its most high end fleet in India, Lufthansa has been making heavy investments in the marketplace to woo local travellers

Ruhail Amin Feb 20, 2018 9:00 AM

Being desi: Lufthansa India’s success story?blur=25

Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth

Venkata Susmita Biswas Mar 29, 2017 9:30 AM

Innovation starts with empathy: Alexander Schlaubitz VP Global Marketing Lufthansa?blur=25

Alexander Schlaubitz, Vice President Global Marketing for Lufthansa addressed the audience at ad:tech 2016 and spoke about creating customer value through empathy.

Vernika Awal Mar 4, 2016 8:33 AM

Vernacular, digital media key focus areas for Lufthansa India: Sangeeta Sharma?blur=25

Last year, with its “More Indian Than You Think” campaign, Lufthansa India tightened focus on vernacular, and first-time travelers. Sangeeta Sharma, Manager (Marketing & Communications) at Lufthansa Passenger Airlines South Asia talks about the vernacular media is becoming increasingly important, and more

exchange4media Staff Nov 2, 2015 5:23 PM

Advertisers make the most of selfie interests?blur=25

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns

Ankur Singh Nov 3, 2014 8:02 AM