WPP taps Baiju Shah as Group Chief Strategy Officer
Baiju Shah will continue to serve as CEO of AKQA
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Published: Jun 12, 2026 10:36 AM | 2 min read
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- WPP has appointed Baiju Shah as its new Group Chief Strategy Officer, succeeding Andrew Scott, who is leaving the company after 27 years.
- Baiju Shah will focus on leveraging emerging technologies and client solutions to drive growth and will lead a team overseeing WPP's corporate strategy and long-term initiatives.
- He brings over 25 years of experience in strategy, innovation, technology, and artificial intelligence, and will continue to serve as CEO of AKQA.
- WPP CEO Cindy Rose emphasized Shah's strategic expertise and technology knowledge as key assets for advancing the company's Elevate28 strategy and preparing for future growth opportunities.
WPP has appointed Baiju Shah as its new Group Chief Strategy Officer. In this role, he will work closely with the company's leadership team and Board to help shape its future growth strategy.
Baiju will focus on turning emerging technologies, new business capabilities, and client solutions into growth opportunities for WPP. He brings more than 25 years of experience across strategy, innovation, technology, creativity, and artificial intelligence.
As part of his expanded responsibilities, Baiju will lead a dedicated team overseeing WPP’s overall corporate strategy and long-term development initiatives. He succeeds Andrew Scott in leading these efforts. Scott, who is leaving WPP after 27 years with the company, will support Baiju during the transition period.
Alongside his new responsibilities, Baiju will continue as CEO of AKQA. He joined the agency in 2025 after serving as Global Chief Strategy Officer at Accenture Song. During his time there, he played an important role in shaping the company's growth plans, acquisition strategy, and AI-driven transformation initiatives.
Commenting on the appointment, Cindy Rose, Chief Executive Officer of WPP, said that Baiju's combination of strategic expertise, technology knowledge, and understanding of client needs makes him well suited for the role. She added that he will be instrumental in advancing WPP's Elevate28 strategy, guiding investment decisions, and helping the company prepare for future growth opportunities.
Speaking about his new role, Baiju Shah said that rapid changes in technology, business, and culture are creating new possibilities for growth. He noted that as clients adapt to these changes, WPP is in a strong position to help them stay competitive. He added that he looks forward to bringing AKQA's innovative perspective to the broader organisation and helping build solutions that will be important for clients in the years ahead.
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