WPP taps Baiju Shah as Group Chief Strategy Officer
Baiju Shah will continue to serve as CEO of AKQA
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Published: Jun 12, 2026 10:36 AM | 2 min read
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- WPP has appointed Baiju Shah as Group Chief Strategy Officer, effective immediately, where he will collaborate with the management team and Board.
- Shah will focus on leveraging emerging technologies and client work to drive future growth opportunities, leading a core team on WPP's group-wide strategy and corporate development.
- He brings over 25 years of experience in strategy, creativity, technology, and AI, and will continue as CEO of AKQA while transitioning responsibilities from Andrew Scott, who is leaving WPP after 27 years.
- WPP CEO Cindy Rose emphasized Shah's unique combination of strategic thinking and technology expertise, highlighting his role in advancing the company's Elevate28 strategy and investment priorities.
WPP has appointed Baiju Shah as Group Chief Strategy Officer. He will be working closely with WPP's management team and Board.
Baiju will also focus on translating emerging technologies, new capabilities and client work into offerings aimed at driving future growth opportunities. He has more than 25 years of experience spanning strategy, creativity, technology and AI.
In this expanded remit, Baiju will lead a core team focused on WPP's group-wide strategy and future corporate development initiatives. The latter has previously been led by Andrew Scott, who leaves WPP after 27 years of service and will work closely with Baiju to ensure a smooth transition.
Baiju will continue to serve as CEO of AKQA. He joined AKQA in 2025 from Accenture Song, where he served as Global Chief Strategy Officer and, as a founding leader of the business, helped shape its growth strategy, acquisition agenda and AI-enabled transformation.
Cindy Rose, Chief Executive Officer of WPP, said: "Few leaders combine strategic thinking, technology expertise and a deep understanding of where client needs are heading as effectively as Baiju. As WPP’s group Chief Strategy Officer, he will play a critical role in accelerating our Elevate28 strategy, helping to shape our investment priorities, anticipate the future needs of our clients, and position WPP for the next wave of growth.”
Baiju Shah added: "The pace of change across technology, culture and business is creating entirely new opportunities for growth. As our clients look to adapt and compete in this new environment, WPP is uniquely positioned to help them create advantage. I'm excited to bring AKQA’s frontier perspective to a broader role and help WPP build what will matter most for our clients in the years ahead."
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