Affle names Nikhil Kumar as Chief Growth & Marketing Officer for India & Emerging Markets
Most recently, Nikhil Kumar served as the Chief Growth Officer at mediasmart
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Published: Apr 29, 2026 2:52 PM | 2 min read
- Affle 3i Limited has appointed Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets, effective immediately.
- Nikhil Kumar has been with Affle for over five years and previously served as Chief Growth Officer at mediasmart, contributing to growth in both India and international markets.
- With nearly two decades of experience in FMCG, Retail, F&B, and Ad-Tech, Kumar is expected to enhance Affle's AI-led strategy and strengthen its market presence.
- The appointment aligns with Affle's vision for 10X growth over the next decade, emphasizing its commitment to consumer-centric offerings and market leadership.
Affle 3i Limited (“Affle”) has announced the appointment of Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets.
Nikhil has been a key leader at Affle for over 5 years. Most recently, he served as the Chief Growth Officer at mediasmart, where he played a pivotal role in driving growth across India and international markets. He brings nearly two decades of experience spanning FMCG, Retail, F&B, and Ad-Tech industries.
“Affle stands on a strong foundation of trust, performance, and sustained recognition across the industry,” said Vipul Kedia, COO for India & Emerging Markets at Affle. “As we continue to scale our consumer platforms and strengthen our presence across India and emerging markets, Nikhil’s cross-industry expertise and proven ability to drive growth and thought leadership positioning make him well-positioned to lead this next phase. Nikhil will play a key role in amplifying our verticalized AI-led strategy, aligning marketing with growth initiatives, and strengthening our market presence across high-growth economies.”
Nikhil Kumar, Chief Growth and Marketing Officer for India & Emerging Markets, added, “As we enter Affle’s 22nd year, we are building on a strong legacy over the last two decades as a globally recognised, consumer-centric organisation with differentiated offerings across markets. This foundation continues to support our 10X growth vision for the next decade across India and Emerging Markets, strengthening our market presence and category leadership. We will continue reinforcing Affle as a leading consumer platform built on an AI-first verticalised value, supported by an intelligence layer designed to provide a trusted experience for our customers.”
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