affle
Alam comes with more than 15 years of experience in digital media and has been a successful entrepreneur having founded Resultrix, a leading digital marketing company
exchange4media Staff 22-April-2019
The theme of the roundtable was ‘Future Proofing AdTech: Optimising for Scale, Performance and Efficiency’
exchange4media Staff 28-March-2019
The acquisition will strengthen Affle group’s Consumer & Enterprise platforms by providing integrated consumer journeys and allow brands to transparently attribute the impact of digital advertising
exchange4media Staff 07-March-2019
A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.
In an interview with exchange4media, Anuj Kumar, Co-founder & MD at Affle, tells us how consumers are gradually shifting to a mobile-first world in terms of content consumption and how brands are adapting to mobile strategies over conventional, PC-based or TV-based ad strategies
The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.
Abhinn Shreshtha 20-January-2016
The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.
Abhinn Shreshtha 20-January-2016
As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts
Abhinn Shreshtha 07-December-2015
MAAS Xtend offers advertisers complete automation and optimization, claims the company
exchange4media Staff 19-November-2015
Li was previously the Country Director, China and Director of Business Development and Key Accounts at Rovio – the maker of Angry Birds
exchange4media Staff 05-November-2015
The end to end mobile audience as a service platform was launched in March 2015 at the Mobile World Congress, Barcelona and its China release happened at the China Joy, Shanghai in July 2015
exchange4media Staff 21-October-2015
Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry
Abhinn Shreshtha 14-September-2015
With this launch, the company now looks to tap the fastest growing and second largest mobile advertising market in the world
exchange4media Staff 01-August-2015
At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising
exchange4media Staff 06-June-2015
The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...
Abhinn Shreshtha 25-August-2014
ad2c has been rebranded as ad2campaign as part of this launch. This aligns ad2campaign with Affle's data and audience centric mobile marketing platform strategy & the evolving industry dynamics of mobile marketing
exchange4media Staff 25-March-2014
Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle
Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle
As part of this partnership, India Today Group will employ Affle’s Ripple ad network to serve all video ads on its online properties
exchange4media Staff 16-January-2013
As part of this partnership, India Today Group will employ Affle’s Ripple ad network to serve all video ads on its online properties and iPad/tablet platforms
exchange4media Staff 15-January-2013
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