Martje will drive business and platform growth for RevX and will be based out of Singapore

exchange4media Staff Jul 14, 2020 4:51 PM

This offer is aligned with the Government’s vision to boost the indigenous tech ecosystem with the Digital India AatmaNirbhar Bharat Innovate Challenge

exchange4media Staff Jul 8, 2020 4:47 PM

The company has entered into a definitive agreement to acquire 8% ownership in the app store

exchange4media Staff Jul 3, 2020 4:27 PM

On the virtual roundtable, MarTech leaders will spell out the tools and techniques to stay ahead of the game in the ever-changing world of digital marketing

exchange4media Staff Jul 3, 2020 8:33 AM

Once the mutually-agreed growth targets are met, Affle's equity ownership in the platform will rise from the current 66.67% to 100%

exchange4media Staff Jun 9, 2020 12:16 PM

His most recent stint was as VP & Head of Marketing at Lendingkart

exchange4media Staff May 19, 2020 3:44 PM

The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets

exchange4media Staff Mar 2, 2020 6:47 PM

Vizury Engage360 helps marketers unify their communication across connected channels and devices

exchange4media Staff Dec 13, 2019 4:05 PM

The mobile advertisement firm has registered a profit of Rs 16 crore, media reports said

exchange4media Staff Nov 11, 2019 3:42 PM

Affle, the digital marketing service, has said it will focus on omni-channel strategy

exchange4media Staff Aug 8, 2019 7:32 PM

As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month

exchange4media Staff Jun 25, 2019 7:13 PM

Major Bakshi’s last stint was at Clix Capital as CHRO where she was also part of the founding team

exchange4media Staff May 27, 2019 5:02 PM

Alam comes with more than 15 years of experience in digital media and has been a successful entrepreneur having founded Resultrix, a leading digital marketing company

exchange4media Staff Apr 22, 2019 1:52 PM

The theme of the roundtable was ‘Future Proofing AdTech: Optimising for Scale, Performance and Efficiency’

exchange4media Staff Mar 28, 2019 8:21 AM

The acquisition will strengthen Affle group’s Consumer & Enterprise platforms by providing integrated consumer journeys and allow brands to transparently attribute the impact of digital advertising

exchange4media Staff Mar 7, 2019 5:26 PM

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

In an interview with exchange4media, Anuj Kumar, Co-founder & MD at Affle, tells us how consumers are gradually shifting to a mobile-first world in terms of content consumption and how brands are adapting to mobile strategies over conventional, PC-based or TV-based ad strategies

Vernika Awal May 19, 2016 8:10 AM

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:47 AM

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:23 AM

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM