Affle, the digital marketing service, has said it will focus on omni-channel strategy

exchange4media Staff Aug 8, 2019 7:32 PM

As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month

exchange4media Staff Jun 25, 2019 7:13 PM

Major Bakshi’s last stint was at Clix Capital as CHRO where she was also part of the founding team

exchange4media Staff May 27, 2019 5:02 PM

Alam comes with more than 15 years of experience in digital media and has been a successful entrepreneur having founded Resultrix, a leading digital marketing company

exchange4media Staff Apr 22, 2019 1:52 PM

The theme of the roundtable was ‘Future Proofing AdTech: Optimising for Scale, Performance and Efficiency’

exchange4media Staff Mar 28, 2019 8:21 AM

The acquisition will strengthen Affle group’s Consumer & Enterprise platforms by providing integrated consumer journeys and allow brands to transparently attribute the impact of digital advertising

exchange4media Staff Mar 7, 2019 5:26 PM

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

In an interview with exchange4media, Anuj Kumar, Co-founder & MD at Affle, tells us how consumers are gradually shifting to a mobile-first world in terms of content consumption and how brands are adapting to mobile strategies over conventional, PC-based or TV-based ad strategies

Vernika Awal May 19, 2016 8:10 AM

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:47 AM

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha Jan 20, 2016 9:23 AM

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

MAAS Xtend offers advertisers complete automation and optimization, claims the company

exchange4media Staff Nov 19, 2015 4:41 PM

Li was previously the Country Director, China and Director of Business Development and Key Accounts at Rovio – the maker of Angry Birds

exchange4media Staff Nov 5, 2015 1:38 PM

The end to end mobile audience as a service platform was launched in March 2015 at the Mobile World Congress, Barcelona and its China release happened at the China Joy, Shanghai in July 2015

exchange4media Staff Oct 21, 2015 10:15 AM

Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry

Abhinn Shreshtha Sep 14, 2015 7:47 AM

With this launch, the company now looks to tap the fastest growing and second largest mobile advertising market in the world

exchange4media Staff Aug 1, 2015 3:00 PM

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

ad2c has been rebranded as ad2campaign as part of this launch. This aligns ad2campaign with Affle's data and audience centric mobile marketing platform strategy & the evolving industry dynamics of mobile marketing

exchange4media Staff Mar 25, 2014 3:35 PM

Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle

Anuj Kumar Jan 31, 2014 2:22 PM