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Guest Column: Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and AI-driven personalization are defining the future of advertising

Nikhil Kumar Jan 31, 2025 9:33 AM

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This is Nikhil Kumar's second stint with TIME; was previously TIME’s South Asia bureau chief

e4m Desk Jan 3, 2025 7:55 AM

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Industry experts discussed the use of AI in depth, uncovering how it can transform strategy into impact in an unpredictable media landscape at the e4m Confluence The Media Investments Summit 2024

e4m Staff Nov 12, 2024 12:13 PM

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Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals

Shantanu David Jul 16, 2024 9:33 AM

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Most recently, Nikhil Kumar Dubey was Senior Executive Editor at TV9

e4m Staff Jan 27, 2024 12:23 PM

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Nikhil Kumar joins Dentsu Creative from Publicis Groupe where he was EVP and Business Head

e4m Staff Jan 11, 2024 10:52 AM

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Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company

e4m Staff Dec 21, 2023 1:26 PM

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Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, talks about the company’s journey in India, marketing strategies, challenges in the advertising and marketing industry, and the road ahead

NATIVE CONTENT Apr 5, 2023 9:00 AM

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The mediasmart's ‘India Says Yes to Connected TV!’ report points to better ad impact and improved purchase intent among CTV watchers

exchange4media Staff Oct 18, 2022 1:36 PM

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Winkl initially started off as a community for creators and pivoted into a full stack tech platform for influencer marketing and creator collaborations.

exchange4media Staff Jan 8, 2022 1:45 PM