Paul Bland appointed Chief Performance & Ecommerce Officer, Head of Havas Market

Paul Bland has been appointed as the Chief Performance & Ecommerce Officer and Head of Havas Market. He announced his new role through a LinkedIn post, highlighting his excitement about leading the company's global performance and ecommerce business at a time when AI-driven commerce is rapidly transforming the industry.

Sharing the update, Bland said he is looking forward to leading Havas Market's global team of ecommerce consultants, retail media specialists and performance experts. He noted that advancements in AI and agentic commerce are reshaping how consumers discover and purchase products, creating new opportunities to build more connected and seamless customer experiences.

“I’m excited to share that I’ve stepped into the role of Chief Performance & Ecommerce Officer, Head of Havas Market. It’s a privilege to lead our global team of eCommerce consultants, retail media specialists, and performance experts at such an exciting time for the industry. As AI and agentic commerceis reshaping how people discover and buy, the opportunity to create more connected customer experiences has never been greater”, the LinkedIn post read.

“Since joining Havas, I’ve had the opportunity to work with incredible teams across the business, most recently leading our digital offering while partnering with Emirates. I’ll continue supporting Emirates alongside this new global role and look forward to bringing Havas Market even closer to the heart of our media proposition”, he added.

Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO). Bland also reflected on his journey at Havas, where he most recently led the company's digital offering while working closely with Emirates. He confirmed that he will continue supporting the airline alongside his new global responsibilities and aims to further integrate Havas Market with the agency's broader media proposition.