‘Dhoni’ app to be launched for fans by rewards platform Single.id

MS Dhoni has signed a multi-year exclusive deal with Single.id to connect and engage with his fans through the fan app

by e4m Staff
Published: Nov 4, 2024 1:03 PM | 2 min read

MS Dhoni has signed a multi-year exclusive deal with Single.id, a payments-linked offers platform, to launch his brand-new fan app: DHONI, giving fans of the cricketer a once-in-a-lifetime- opportunity to connect and engage with their icon.

“We are thrilled to unveil DHONI. It will serve as an incredible platform for MS Dhoni’s fans and for them to engage with their icon in an unprecedented way,” said Bish Smeir, CEO of Enigmatic Smile. “Fans will be able to follow MSD, find out what’s happening next; before anyone else, collect 7% cashback rewards all over India, and claim free DHONI merchandise too. I encourage you all to join the waiting list now.”

Talking about DHONI, Mahendra Singh Dhoni, said: “I’m extremely excited about bringing DHONI to my fans. Nothing like this has been done before, so we’re going to be learning every step of the way. But through DHONI, I look forward to having a direct connection with everyone who has supported me over the years.”

“DHONI is more than just a fan platform; it’s a gateway to exclusive experiences and rewards powered by Single.id. Whilst browsing unique content and videos from MSD, fans will also benefit from Single.id’s growing rewards ecosystem,” said, Chandra Bhushan, Country Head, Enigmatic Smile.

"We are incredibly excited to launch the DHONI app in partnership with MS Dhoni, creating a unique and direct channel for fans to engage with their icon in an unprecedented way. Our goal is to make every fan’s connection with Dhoni meaningful and memorable, with rewards that enhance their loyalty to one of cricket’s greatest legends." Said Subhash Manuel, Director, Enigmatic Smile.

The waiting list for the app is now open. The first 1 million fans to register can exclusively preview DHONI content, watch behind-the-scenes footage, enjoy interactive experiences as well as the benefits of a rewards system integrated with the Single.id ecosystem.

DHONI will be available on both the App Store and Google Play Store and promises a personalized and immersive experience for his fans.